
Alcoholic Drinks in Uganda
Description
Sales of alcoholic drinks in Uganda continued to experience strong growth in total volume terms in 2024, backed by a more stable rate of inflation. Growth was also boosted by an increase in disposable income, although rising prices, particularly in spirits, still dampened growth rates in 2024.
Euromonitor International's Alcoholic Drinks in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
55 Pages
- Alcoholic Drinks in Uganda
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN UGANDA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Taxation and Duty Levies
- Operating Environment
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Key New Product Launches
- Outlook
- MARKET DATA
- Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- BEER
- Key Data Findings
- 2024 Developments
- Beer remains popular despite increasing price sensitivity in the market
- Domestic breweries maintain their dominance
- Beer benefits from strong and expanding distribution reach
- Prospects and Opportunities
- Craft beer set for gains with brewers making use of local ingredients
- Weak regulation could promote illicit trade and weaken production standards
- No/low alcohol beer full of potential as consumers make healthier choices
- Category Data
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE
- Shifting drinking preferences and the rise of wine tourism boosts sales
- Local producers focusing on improving the quality of domestic wine
- Distributors invest in marketing to encourage more locals to drink wine
- Increase in excise taxes could have a negative impact on sales of wine
- Strong and diverse distribution channels a big positive for wine
- Support initiatives and incentives could give a boost to local manufacturers
- Table 31 Sales of Wine by Category: Total Volume 2019-2024
- Table 32 Sales of Wine by Category: Total Value 2019-2024
- Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS
- Changing preferences due to the influence of Western lifestyles and urbanisation
- Local players lead the way with Uganda Breweries remaining on top
- Strong distribution network
- Increased consumer prices due to high excise duty tax on the sub category
- On-trade sales set to benefit from the development of tourism and hospitality in Uganda
- Increasing investment in marketing and advertising
- Table 43 Sales of Spirits by Category: Total Volume 2019-2024
- Table 44 Sales of Spirits by Category: Total Value 2019-2024
- Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY
- Younger and more affluent consumers embrace cider/perry
- Research and innovation being driven by competition across markets
- Strong manufacturer-led distribution network in place for cider/perry
- Lighter, healthier image should boost demand for cider/perry
- Excise taxes could impact investment and the cost of production
- Uganda Breweries set to invest in cider concentrator to boost the local supply chain
- Table 58 Sales of Cider/Perry: Total Volume 2019-2024
- Table 59 Sales of Cider/Perry: Total Value 2019-2024
- Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS
- RTDs see strong growth despite challenging economic conditions
- Smirnoff Ice remains the most popular brand thanks to its broad variety of options
- E-commerce thriving while on-trade sales continue to grow
- Vibrant nightlife scene set to bolster sales of RTDs
- Sustainability and the switch to eco-friendly packaging
- Premiumisation set to drive sales growth
- Table 73 Sales of RTDs by Category: Total Volume 2019-2024
- Table 74 Sales of RTDs by Category: Total Value 2019-2024
- Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
- Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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