
Alcoholic Drinks in Turkey
Description
In 2024, total sales of alcoholic drinks rose in both volume and value terms in Turkey. The market experienced a dynamic shift influenced by inflation, and changing consumer preferences. Volume sales were impacted by rising costs, premiumisation, product innovation, and the increasing popularity of at-home consumption, which shaped the market’s overall trajectory. The special consumption tax (ÖTV) increases in January and July led to significant price hikes, leading to high value growth, and inf...
Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
58 Pages
- Alcoholic Drinks in Turkey
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN TURKEY
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beer demonstrates positive growth in 2024 despite high inflation rate
- Companies diversify their product portfolios
- Off-trade sales of beer gain a higher share
- PROSPECTS AND OPPORTUNITIES
- Beer off-trade volume sales expected to grow over the forecast period
- On-trade sales of beer are anticipated to steal share from the off-trade channel.
- Innovative and premium products are expected to fuel growth
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 13 Sales of Beer by Category: Total Volume 2019-2024
- Table 14 Sales of Beer by Category: Total Value 2019-2024
- Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 21 Sales of Beer by Craft vs Standard 2019-2024
- Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wine volume sales register decline in 2024
- Increases in both economy and premium wine brands, while mid-priced wines decline in popularity
- Other sparkling wine demostrates notable growth in the on-trade channel
- PROSPECTS AND OPPORTUNITIES
- Challenges in the wine sector expected to continue in 2025
- On-trade channel to demonstrate volume growth over forecast period
- More premium products set to be launched in the market
- CATEGORY DATA
- Table 29 Sales of Wine by Category: Total Volume 2019-2024
- Table 30 Sales of Wine by Category: Total Value 2019-2024
- Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Spirits sees shift to the off-trade channel in 2024
- Mey Içki San ve Tic AS retains lead
- Supermarkets gain share in the off-trade channel, whilst on-trade sales decline amid economic pressures
- PROSPECTS AND OPPORTUNITIES
- Off-trade volume sales to maintain growth, but at a slower pace
- On-trade channel to rebound from 2026, driven by economic recovery and rising tourism
- New product launches to focus on premium spirits, with whiskies and raki leading the way
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 60 Sales of Spirits by Category: Total Volume 2019-2024
- Table 61 Sales of Spirits by Category: Total Value 2019-2024
- Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN TURKEY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cider/perry continued to see volume decline in 2024
- Stagnant competitive environment
- Supermarkets the dominant channel
- PROSPECTS AND OPPORTUNITIES
- Cider/perry sales to grow from 2026
- On-trade sales to play an important role in growth
- Cider/perry is expected to see product innovations
- CATEGORY DATA
- Table 81 Sales of Cider/Perry: Total Volume 2019-2024
- Table 82 Sales of Cider/Perry: Total Value 2019-2024
- Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
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