
Alcoholic Drinks in Taiwan
Description
Total volume sales of alcoholic drinks declined in Taiwan in 2024. The fall in sales was mostly due to the inflationary pressures, increasing costs in international shipping, and logistics and inventory issues. For local brands, manpower insufficiency was a key issue, while for imported brands, increasing shipping costs were more pressing. With Taiwan having re-opened its border after the pandemic late in 2022, more consumers have returned to travelling overseas. This inevitably resulted in less...
Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
66 Pages
- Alcoholic Drinks in Taiwan
- Euromonitor International
- October 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN TAIWAN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN TAIWAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beer declines as consumer habits shift
- Brands are improving their brand engagement in order to stave off decline
- Convenience retailers continue to be a strong channel for beer
- PROSPECTS AND OPPORTUNITIES
- Beer expected to see decline over forecast period due to shrinking consumer base and the declining popularity of drinking
- Localisation will drive further growth
- Sustainable development will remain a key focus within marketing campaigns in manufacturers
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 17 Sales of Beer by Category: Total Volume 2019-2024
- Table 18 Sales of Beer by Category: Total Value 2019-2024
- Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 25 Sales of Beer by Craft vs Standard 2019-2024
- Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN TAIWAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wine continues to see inflationary spikes and consumers shifting their income to other purchases
- Wine consumption sees some benefits from shifting consumer preferences
- Food/drink/tobacco specialists remains the main channel for wine purchases
- PROSPECTS AND OPPORTUNITIES
- Wine is expected to witness continuous decline due to shrinking purchasing power amongst the majority of consumers in Taiwan
- More alternative countries for wine production have become visible
- Domestic brands face challenges despite government promotions
- CATEGORY DATA
- Table 33 Sales of Wine by Category: Total Volume 2019-2024
- Table 34 Sales of Wine by Category: Total Value 2019-2024
- Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS IN TAIWAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Overall spirits market declines in 2024 due to inflationary spikes and changing consumer attitudes
- Multiple brands strive to target younger consumers of legal drinking age
- Whiskies is mostly purchased through food/drink/tobacco specialists
- PROSPECTS AND OPPORTUNITIES
- Further decline anticipated over the forecast period
- Increasing popularity of cocktails presents more growth potential
- Local spirits growth to be supplemented by government initiatives
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 64 Sales of Spirits by Category: Total Volume 2019-2024
- Table 65 Sales of Spirits by Category: Total Value 2019-2024
- Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN TAIWAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cider/perry witnesses moderate decline due to focus shifting to non alcoholic drinks after the pandemic
- Little has changed in the competitive landscape as Heineken Taiwan continues to dominate sales
- Growing health and wellness trend benefits sales of cider/perry in Taiwan
- PROSPECTS AND OPPORTUNITIES
- Cider/perry growth will face further competition from other drinks over the forecast period
- Increased on-trade outlets expected to generate more cider/perry sales
- Innovative new flavours such as tropical fruit may provide a boost
- CATEGORY DATA
- Table 85 Sales of Cider/Perry: Total Volume 2019-2024
- Table 86 Sales of Cider/Perry: Total Value 2019-2024
- Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS IN TAIWAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increasing demand for low alcoholic drinks pushed the growth in RTDs
- Younger adult consumers have been driving new flavours to nourish overall market
- New packaging design and tech is important to secure new consumers in RTDs
- PROSPECTS AND OPPORTUNITIES
- Busier lifestyle and higher pressure are expected to continue drive growth in RTDs
- Japanese RTDs will keep dominating the market
- RTDs is expected to develop further in on-trade channel
- CATEGORY DATA
- Table 100 Sales of RTDs by Category: Total Volume 2019-2024
- Table 101 Sales of RTDs by Category: Total Value 2019-2024
- Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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