
Alcoholic Drinks in Sweden
Description
Alcoholic Drinks in Sweden
Sales of alcoholic drinks in Sweden failed to see any perceptible growth in volume terms in 2022, despite the easing of pandemic-related restrictions. While on-trade volumes continued to edge towards their pre-COVID-19 levels, as consumers returned to drinking in bars, restaurants and clubs, off-trade sales were impacted by soaring inflation and declining real wages, exacerbated by the ongoing war in Ukraine. This led to some downtrading to less expensive brands, as Swedes sought out more econom...
Euromonitor International's Alcoholic Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
79 Pages
- Alcoholic Drinks in Sweden
- Euromonitor International
- June 2023
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN SWEDEN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2016-2022
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- BEER IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Flat performance in 2022
- Non/low alcohol beer thrives as consumers pursue healthier lifestyles
- Spendrups Bryggeri and Carlsberg Sverige AB continue to dominate sales
- PROSPECTS AND OPPORTUNITIES
- Slow recovery for beer, thanks to challenging economic conditions
- Consumers retain taste for non alcoholic beer as dark beer loses strength
- Players to adopt sustainable practices, but small-scale breweries will face pressure from increasing costs
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2022
- Table 18 Number of Breweries 2017-2022
- CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2017-2022
- Table 20 Sales of Beer by Category: Total Value 2017-2022
- Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 27 Sales of Beer by Craft vs Standard 2017-2022
- Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
- WINE IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Declining volumes in 2022, as cash-strapped consumers look to cut back on discretionary spending
- Sparkling wine sees mixed results, while red wine and sherry suffer from consumer shift towards lighter options
- Competition intensifies, while increased value focus supports demand for bag-on-box wine
- PROSPECTS AND OPPORTUNITIES
- Slow growth for wine, thanks to decline in disposable incomes
- Other sparkling, non alcoholic and still rosé wines will continue to drive growth
- Sustainability will continue as an industry focus
- CATEGORY DATA
- Table 35 Sales of Wine by Category: Total Volume 2017-2022
- Table 36 Sales of Wine by Category: Total Value 2017-2022
- Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
- Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
- Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
- SPIRITS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Decline in off-trade volumes of spirits in 2022
- Non alcoholic spirits see dynamic performance, albeit from a low base
- E-commerce shows deceleration of growth trend
- PROSPECTS AND OPPORTUNITIES
- Spirit sales will remain sluggish, despite return of consumers to on-trade outlets
- Non alcoholic formulations will maintain growth momentum
- Sustainable packaging will continue as a key industry focus
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2022
- CATEGORY DATA
- Table 66 Sales of Spirits by Category: Total Volume 2017-2022
- Table 67 Sales of Spirits by Category: Total Value 2017-2022
- Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
- CIDER/PERRY IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Off-trade volumes stagnate, in face of competition from other alcoholic drinks
- Non alcoholic cider continues to grow from a small base
- New flavour varieties continue to drive new product development, alongside organic and naturally-sourced ingredients
- PROSPECTS AND OPPORTUNITIES
- Rebound in off-trade sales anticipated, but increasing competition from other alcoholic drinks will force players to invest in new flavour combinations
- Health trends set to drive further growth in non alcoholic cider
- Rising interest in local cider production could invigorate the market
- CATEGORY DATA
- Table 87 Sales of Cider/Perry: Total Volume 2017-2022
- Table 88 Sales of Cider/Perry: Total Value 2017-2022
- Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
- RTDS IN SWEDEN
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- On-trade sales return to growth, to the detriment of off-trade sales
- Signs of further consolidation in 2022
- Sales via e-commerce begin to stabilise, in line with return to pre-pandemic consumption patterns
- PROSPECTS AND OPPORTUNITIES
- Moderate growth expected, supported by trend towards lower ABV options
- Non-alcoholic RTDS will lead future growth
- Hard seltzers could gain traction
- CATEGORY DATA
- Table 102 Sales of RTDs by Category: Total Volume 2017-2022
- Table 103 Sales of RTDs by Category: Total Value 2017-2022
- Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
- Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
- Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
- Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
- Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
- Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
- Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
- Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Pricing
Currency Rates
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