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Alcoholic Drinks in Spain

Published Jun 18, 2025
Length 74 Pages
SKU # EP20156348

Description

Total volume sales of alcoholic drinks saw a second consecutive year of stagnation in Spain in 2024, following robust growth in 2022. A key factor contributing to this performance was the sustained high levels of inflation seen in the latter part of the review period, especially in the grocery retail environment. The price of alcoholic drinks continued to increase due to supply chain disruptions and shortages of basic products and raw materials, including apples for the production of cider, for... Euromonitor International's Alcoholic Drinks in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

74 Pages
Alcoholic Drinks in Spain
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN SPAIN
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong demand for no/low alcohol beer continues in Spain
Mahou SA remains the leader in beer
Growth in tourism supports beer consumption in the on-trade environment
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles and reduced alcohol consumption to put pressure on beer demand in the country
Focus on sustainability
No Lo trend to continue, with companies investing in innovative products to attract consumers
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wine consumption continues to decline in Spain
Wineries look for innovation to maintain the interest of consumers
On-trade environment benefits from increase in tourism and Spanish culture of socialisng outside the home
PROSPECTS AND OPPORTUNITIES
Non alcoholic wine is set to grow in the forecast period
Wine producers facing challenges to adapt to changing consumer preferences
Key roles for sustainability and technology in the future of Spain’s wine industry
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2019-2024
Table 33 Sales of Wine by Category: Total Value 2019-2024
Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales of spirits stabilise in 2024
Market leaders in Spain are looking into innovative product lines to appeal to consumers
On-trade leads spirits sales in Spain
PROSPECTS AND OPPORTUNITIES
Consumption of spirits to stabilise over the forecast period, with Gen Z set to influence market development
Sales of non alcoholic spirits set to see continued growth over the forecast period
Growing role for technology and sustainability
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2019-2024
Table 64 Sales of Spirits by Category: Total Value 2019-2024
Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
RTDS IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTDs remains the most dynamic category in alcoholic drinks in Spain
Bacardi partners with Coca-Cola to reinvent the classic Cuba Libre
Off-trade environment holds the largest share of RTDs
PROSPECTS AND OPPORTUNITIES
Non alcoholic drinks offer potential
Focus on sustainability concerns
Reaching out to a younger audience
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2019-2024
Table 100 Sales of RTDs by Category: Total Value 2019-2024
Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN SPAIN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales stagnate in 2024
Cider/perry leader continues to innovate to appeal to consumers
On-trade consumption prevails over off-trade
PROSPECTS AND OPPORTUNITIES
Cider/perry set to see volume sales stagnate over the forecast period
Climate change and changing consumer preferences set to have negative effect on production of cider/perry
Looking for innovative products to attract younger demographics
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2019-2024
Table 85 Sales of Cider/Perry: Total Value 2019-2024
Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

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