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Alcoholic Drinks in South Africa

Publisher Euromonitor International
Published Jun 26, 2023
Length 77 Pages
SKU # EP18046755

Description

Alcoholic Drinks in South Africa


After seeing a notable rebound in total volume sales in 2021, due to the lifting of the COVID-19 lockdown bans, and with growth continuing in 2022, the consumption of alcoholic drinks increased to beyond the pre-pandemic level. This was due to the stabilisation of alcoholic drinks prices, and a new type of drinker affirming their position as consumers, increasing the consumer base for alcoholic drinks. Representing the first year with no restrictions or limitations implemented by the government,...

Euromonitor International's Alcoholic Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

77 Pages
Alcoholic Drinks in South Africa
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Flavoured/mixed lager sees exceptional growth, appealing to a wide range of consumers
Windhoek Lite temporarily discontinued
Castle Lite revamps its secondary packaging, ensuring product differentiation
PROSPECTS AND OPPORTUNITIES
Beer prices projected to increase based on challenging market conditions
SAB’s ZAR5.8 billion investment to improve beer supply in the future
Extended load shedding periods expected to impact beer volumes in the forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 18 Number of Breweries 2017-2022
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2017-2022
Table 20 Sales of Beer by Category: Total Value 2017-2022
Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 27 Sales of Beer by Craft vs Standard 2017-2022
Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine maintains value growth, driven by price increases and strong volume growth
Demand for canned wine struggles, excluding sparkling wine
KWV product packaging innovation via bag-in-box
PROSPECTS AND OPPORTUNITIES
Wine expected to see a focus on premiumisation during the forecast period
Strong slowdown in growth for non alcoholic wine, impacted by small customer base and competition
Central body for wine to lobby interests of both producers and trade
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2017-2022
Table 36 Sales of Wine by Category: Total Value 2017-2022
Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gin helps white spirits maintain its lead in volume terms, and Amarula enters the race
Demand for premiumisation increases, brandy gains momentum ahead of cognac
Whiskies reassess their packaging and ABV level
PROSPECTS AND OPPORTUNITIES
Uptick in natural and craft products expected
Sugar supply stabilises, with rum set to see slow yet steady growth
Sustainability and communication efforts to boost brand recognition
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2017-2022
Table 64 Sales of Spirits by Category: Total Value 2017-2022
Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Savanna continues its momentum, driving overall growth in cider/perry
Demand for premium cider rises along with changes in consumer preference
Heineken to divest Strongbow as a condition of its acquisition of Distell
PROSPECTS AND OPPORTUNITIES
Local craft cider likely to develop following global cider awards
Growth expected for non alcoholic cider, based on health and wellness trend
Younger adults to drive growth over the forecast period
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2017-2022
Table 85 Sales of Cider/Perry: Total Value 2017-2022
Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New launches of spirit-based RTDs as demand increases
Sober-curiosity strengthens demand for low/no alcohol products
Demand for wine-based RTDs grows, based on convenience and affordability
PROSPECTS AND OPPORTUNITIES
Wellness trend set to gain momentum, driving stable growth for non alcoholic RTDs
Demand for malt-based RTDs set to decline, due to limited innovation
Consumer brand perception as a driver of volume growth
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2017-2022
Table 100 Sales of RTDs by Category: Total Value 2017-2022
Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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