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Alcoholic Drinks in Singapore

Published Sep 01, 2025
Length 76 Pages
SKU # EP20387059

Description

In 2025, alcoholic drinks in Singapore saw a modest rebound, with total volume sales increasing by 1% and total value sales rising by 6%. This improved performance was underpinned by a return of large-scale events, enhanced consumer sentiment, and a growing appetite for premium and experiential offerings. However, the industry continued to grapple with headwinds such as inflation, rising duties, and cautious discretionary spending, which influenced both consumption patterns and channel dynamics.

Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

76 Pages
Alcoholic Drinks in Singapore
Euromonitor International
August 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer volume sales marginally rise, in line with improved consumer spending
Asia Pacific Breweries retains strong leadership of beer
Supermarkets remains dominant distribution channel for beer
PROSPECTS AND OPPORTUNITIES
Consumer interest in beer to remain high with greater brand engagement expected
Premiumisation will be at the forefront of brand strategy
Innovation to reshape consumer engagement and brand differentiation
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2024
CATEGORY DATA
Table 99 Sales of Beer by Category: Total Volume 2019-2024
Table 100 Sales of Beer by Category: Total Value 2019-2024
Table 101 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 102 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 103 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 104 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 105 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 106 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 107 Sales of Beer by Craft vs Standard 2019-2024
Table 108 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 109 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 110 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 111 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 112 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 113 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 114 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Despite flat demand, value sales of wine rise in 2024
Packaging innovation to elevate the appeal of wine and act as point of difference
Supermarkets continues to dominate off-trade distribution of wine in Singapore
PROSPECTS AND OPPORTUNITIES
Increasing consumption occasions to drive volume growth
Growth of wine to be supported by greater consumer education
Japanese sake will continue to evolve through product innovation
CATEGORY DATA
Table 17 Sales of Wine by Category: Total Volume 2019-2024
Table 18 Sales of Wine by Category: Total Value 2019-2024
Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 26 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing interest in mixology trend helps fuel growth of spirits
Pernod Ricard (S) Pte Ltd retains lead in increasingly fragmented landscape
Supermarkets continues to drive off-trade distribution of spirits
PROSPECTS AND OPPORTUNITIES
Players will continue to focus on value as rising moderate consumption trend is expected to temper volume growth
Spirit consumption expected to evolve in line with Generation Z priorities
Flavour innovation will remain key in spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 2 Benchmark Brands 2024
CATEGORY DATA
Table 48 Sales of Spirits by Category: Total Volume 2019-2024
Table 49 Sales of Spirits by Category: Total Value 2019-2024
Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for cider/perry continues to fall due to lack of differentiation or innovation
Carlsberg’s Somersby maintains leadership amid a shrinking category
Supermarkets remains key off-trade channel for cider/perry but on-trade dominates
PROSPECTS AND OPPORTUNITIES
Flavour innovation in attempt to increase consumer interest
Somersby leverages popularity of K-pop star Yeonjun to refresh cider’s appeal
Cider/perry expected to face further competition from alternative alcoholic drinks
CATEGORY DATA
Table 69 Sales of Cider/Perry: Total Volume 2019-2024
Table 70 Sales of Cider/Perry: Total Value 2019-2024
Table 71 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 72 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 77 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 78 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 79 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 80 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 81 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 82 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 83 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTDs remains positive as consumer sentiment improves
Bacardi-Martini Singapore Pte Ltd retains overall dominance despite challenges
Supermarkets remains key off-trade distribution channel for RTDs
PROSPECTS AND OPPORTUNITIES
RTDs set to struggle to achieve a stronger performance over forecast period
Growing health and wellness trend in RTDs may spur consumer interest
Blurring lines between non alcoholic RTDs and other options create headwinds
CATEGORY DATA
Table 84 Sales of RTDs by Category: Total Volume 2019-2024
Table 85 Sales of RTDs by Category: Total Value 2019-2024
Table 86 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 87 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 92 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 93 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 94 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 95 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 96 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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