
Alcoholic Drinks in Pakistan
Description
Alcoholic drinks in Pakistan registered further strong total volume growth in 2024. Meanwhile, total current value sales continued to see fast double-digit growth in a highly inflationary climate. Alcoholic drinks performed strongly in both the off- and on-trade channels. Pakistan is an Islamic country, and there are many religious and cultural restrictions on alcohol sales and consumption, with beer and spirits the only significant categories. The performances of beer and spirits are driven by...
Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
41 Pages
- Alcoholic Drinks in Pakistan
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN PAKISTAN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sustained growth trajectory for beer
- Murree Brewery continues to dominate the competitive landscape
- More licensed stores
- PROSPECTS AND OPPORTUNITIES
- Price-sensitivity to remain a key factor in purchasing decisions
- Strong anti-smuggling measures
- Product diversification to provide impetus to non/low alcohol beer
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 Sales of Beer by Craft vs Standard 2019-2024
- Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN PAKISTAN
- 2024 DEVELOPMENTS
- SPIRITS IN PAKISTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Whiskies continue to gain momentum
- Murree Brewery is a strong leader with a wide portfolio
- New “wine shops” and the leveraging of online platforms increase access to spirits
- PROSPECTS AND OPPORTUNITIES
- Emerging middle class to drive growth opportunities
- Westernisation trends to impact consumption
- Space for innovation and experiential consumption
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 32 Sales of Spirits by Category: Total Volume 2019-2024
- Table 33 Sales of Spirits by Category: Total Value 2019-2024
- Table 34 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 35 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 40 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 41 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 42 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 43 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 44 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 45 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 46 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 47 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 48 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 49 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 50 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN PAKISTAN
- 2024 DEVELOPMENTS
- RTDS IN PAKISTAN
- 2024 DEVELOPMENTS
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