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Alcoholic Drinks in Pakistan

Published Jul 08, 2025
Length 41 Pages
SKU # EP20199901

Description

Alcoholic drinks in Pakistan registered further strong total volume growth in 2024. Meanwhile, total current value sales continued to see fast double-digit growth in a highly inflationary climate. Alcoholic drinks performed strongly in both the off- and on-trade channels. Pakistan is an Islamic country, and there are many religious and cultural restrictions on alcohol sales and consumption, with beer and spirits the only significant categories. The performances of beer and spirits are driven by...

Euromonitor International's Alcoholic Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Alcoholic Drinks in Pakistan
Euromonitor International
July 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sustained growth trajectory for beer
Murree Brewery continues to dominate the competitive landscape
More licensed stores
PROSPECTS AND OPPORTUNITIES
Price-sensitivity to remain a key factor in purchasing decisions
Strong anti-smuggling measures
Product diversification to provide impetus to non/low alcohol beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN PAKISTAN
2024 DEVELOPMENTS
SPIRITS IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Whiskies continue to gain momentum
Murree Brewery is a strong leader with a wide portfolio
New “wine shops” and the leveraging of online platforms increase access to spirits
PROSPECTS AND OPPORTUNITIES
Emerging middle class to drive growth opportunities
Westernisation trends to impact consumption
Space for innovation and experiential consumption
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 32 Sales of Spirits by Category: Total Volume 2019-2024
Table 33 Sales of Spirits by Category: Total Value 2019-2024
Table 34 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 35 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 41 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 42 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 43 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 44 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 45 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 46 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 47 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 48 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 49 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 50 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN PAKISTAN
2024 DEVELOPMENTS
RTDS IN PAKISTAN
2024 DEVELOPMENTS

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