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Alcoholic Drinks Packaging in Italy

Publisher Euromonitor International
Published Oct 21, 2025
Length 10 Pages
SKU # EP20807807

Description

In 2024, Italy’s alcoholic drinks packaging unit volumes declined by 1%, heavily impacted by reductions in wine consumption and production, particularly in still light grape wine. Domestic retail sales of wine fell, with exports to key markets, including the US, UK and Germany, which account for a substantial share of Italian wine revenues, also declining. Concurrently, adverse weather conditions and inconsistent grape yields impacted production volumes, resulting in supply challenges.

Euromonitor International's Alcoholic Drinks Packaging in Italy report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

10 Pages
Alcoholic Drinks Packaging in Italy
Euromonitor International
January 2026
List Of Contents And Tables
ALCOHOLIC DRINKS PACKAGING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shaped liquid cartons in wine the most dynamic pack type in Italian alcoholic drinks
Glass bottles dominate but cans gaining share in Italian alcoholic drinks packaging in 2024
Innovations in sustainable and premium wine packaging in Italy
PROSPECTS AND OPPORTUNITIES
Tourism, regulation and premium demand will shape the Italian alcoholic drinks packaging market in the coming years
Shift from glass bottles to metal cans and growth of mid-sized pack formats
DISCLAIMER

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