
Alcoholic Drinks in Oman
Description
Total volume sales of alcoholic drinks rose in Oman in 2024. The consumer base for alcoholic drinks did not change much over the course of the year, though the Omani Government pressed ahead with its Omanisation strategy, which aimed to increase the percentage of Omanis within the population amid the considerable reliance on expatriates. Omanisation would have typically put some pressure on demand for beer amid the lack of consumption by Omani nationals, but the total number of expatriates only...
Euromonitor International's Alcoholic Drinks in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
52 Pages
- Alcoholic Drinks in Oman
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN OMAN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Taxation and Duty Levies
- Operating Environment
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Key New Product Launches
- Outlook
- MARKET DATA
- Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- BEER
- Key Data Findings
- 2024 Developments
- Beer volumes grow, with non alcoholic beer dominating sales
- Non alcoholic beer’s proliferation supports Barbican’s leading position
- New expatriates and higher tourist flows accelerate beer’s on-trade growth
- Prospects and Opportunities
- Good growth prospects for beer buoyed by product launches and expatriate/tourist inflows
- New product launches across non alcoholic beer and standard lager to spur growth
- Non alcoholic beer’s dominance will continue to support strength of hypermarkets and supermarkets
- Category Data
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE
- New expatriates and higher inflow of tourists drive wine sales in 2024
- Both off-trade and on-trade widen their offerings to address demand and sophistication from expatriates and tourists
- On-trade continues to outperform off-trade in wine sales
- Wine to see growth thanks to higher inflows of expatriates and tourists
- Consumers increasingly appreciating New World wines
- Higher inbound tourism flows will support on-trade’s supremacy
- Table 31 Sales of Wine by Category: Total Volume 2019-2024
- Table 32 Sales of Wine by Category: Total Value 2019-2024
- Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS
- Inflation takes its toll on sales of spirits while polarisation becomes more marked
- Standard brands across whiskies and white spirits extend their lead
- On-trade distribution benefits from higher inbound tourism flows to Oman
- Higher growth prospects as consumer base expanded by expatriates and tourists
- Off-trade channels increasing their offerings and enhancing competition
- Tourism will boost sales through the on-trade channel
- Table 43 Sales of Spirits by Category: Total Volume 2019-2024
- Table 44 Sales of Spirits by Category: Total Value 2019-2024
- Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY
- Consumer demand for cider/perry undermined by preference for other, stronger drinks
- Off-trade and on-trade channels widen their offerings to revive demand for cider/perry
- Off-trade leads distribution of cider/perry
- Stagnation expected
- Limited opportunities for category expansion
- New flavours and non alcoholic cider/perry could provide potential growth avenues
- Table 58 Sales of Cider/Perry: Total Volume 2019-2024
- Table 59 Sales of Cider/Perry: Total Value 2019-2024
- Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS
- Lack of consumer awareness and changing consumer preferences curb volume sales of RTDs
- Limited product offering with Smirnoff Ice and Bacardi Breezer leading the pack
- On-trade favours RTDs as female consumers appreciate refreshing fruity alcoholic flavours
- Hope that higher tourism inflows will boost sales of RTDs
- The review period’s new launches unlikely to topple the domination of Bacardi Breezer and Smirnoff Ice
- Companies could venture into new categories rather than just new flavours
- Table 73 Sales of RTDs by Category: Total Volume 2019-2024
- Table 74 Sales of RTDs by Category: Total Value 2019-2024
- Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
- Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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