
Alcoholic Drinks in the Netherlands
Description
Alcoholic Drinks in the Netherlands
In 2022, the full reopening of on-trade establishments had a significant impact on the development of alcoholic drinks in the Netherlands. This was due to the fact that on-trade outlets had been closed for extended periods during the pandemic and once they were finally able to reopen it provided a much-needed boost to sales of alcoholic drinks. As a result, alcoholic drinks experienced a strong recovery in on-trade volume terms in 2022 with the total volume of litres sold approaching pre-pandemi...
Euromonitor International's Alcoholic Drinks in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
77 Pages
- Alcoholic Drinks in the Netherlands
- Euromonitor International
- June 2023
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN THE NETHERLANDS
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2016-2022
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- BEER IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- On-trade sales surge while off-trade falters: beer category shifts post-pandemic
- Non alcoholic beer experiences decline in off-trade sales but still shows strong potential
- Heineken’s latest launch aims to boost lager consumption among young adults
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for beer
- Challenges threaten the future of small and mid-sized breweries
- Heineken use new launches to increase the appeal of beer to young consumers
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2022
- Table 18 Number of Breweries 2017-2022
- CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2017-2022
- Table 20 Sales of Beer by Category: Total Value 2017-2022
- Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 27 Sales of Beer by Craft vs Standard 2017-2022
- Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
- WINE IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Contrasting fortunes for on-trade and off-trade sales of wine
- White, rosé, and sparkling wine are popular and perform well during the warm summer months, but New World wine struggles
- Department store HEMA introduces sustainable private label wine range
- PROSPECTS AND OPPORTUNITIES
- Long-term recovery projected for wine despite poor performance in 2022
- Positive outlook for non-alcoholic wine, but category unlikely to become mainstream
- Sparkling wine to thrive with increased consumer interest
- CATEGORY DATA
- Table 35 Sales of Wine by Category: Total Volume 2017-2022
- Table 36 Sales of Wine by Category: Total Value 2017-2022
- Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
- Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
- Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
- SPIRITS IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Shift in sales volume from off-trade to on-trade as bars reopen
- Consumers turn to at-home cocktails, boosting sales of key components
- Jack Daniel's introduces two new Bottled-In-Bond whiskies in late 2022
- PROSPECTS AND OPPORTUNITIES
- Manufacturers and retailers no longer able to absorb rising costs
- Healthy growth for non alcoholic spirits, but unlikely to become major mainstream spirits category
- Spirits associated with cocktails and mixes expected to perform well
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2022
- CATEGORY DATA
- Table 66 Sales of Spirits by Category: Total Volume 2017-2022
- Table 67 Sales of Spirits by Category: Total Value 2017-2022
- Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
- CIDER/PERRY IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Heineken reduces investment in cider/perry
- Success of non-alcoholic beer rubs off on non-alcoholic cider/perry
- Heineken’s rationalisation process impacts sales through supermarkets
- PROSPECTS AND OPPORTUNITIES
- Cider/perry set to decline as Dutch consumers show disinterest in these products
- Cider/perry could be facing an existential threat as competition from other products grows and investment dries up
- Distribution could be disrupted as Heineken reduces its investment
- CATEGORY DATA
- Table 87 Sales of Cider/Perry: Total Volume 2017-2022
- Table 88 Sales of Cider/Perry: Total Value 2017-2022
- Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
- RTDS IN THE NETHERLANDS
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Spirit-based RTDs continue to thrive, but wine-based RTDs decline
- Hard seltzers yet to cement a strong position in the Netherlands
- Bacardi introduces premium batched cocktails with its new Tails range
- PROSPECTS AND OPPORTUNITIES
- Increase in consumption of RTDs likely to be fuelled by cocktail trend
- Consumers turning to alternative drinks as interest in wine-based RTDs declines
- Doubts about development of other RTDs and non alcoholic RTDs
- CATEGORY DATA
- Table 102 Sales of RTDs by Category: Total Volume 2017-2022
- Table 103 Sales of RTDs by Category: Total Value 2017-2022
- Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
- Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
- Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
- Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
- Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
- Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
- Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
- Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Pricing
Currency Rates
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