
Alcoholic Drinks in Lebanon
Description
Despite all of the negative trends affecting Lebanon, including the country’s economic and financial collapse, but also the presidential vacuum and political instability, the market started to see a recovery in 2022 and into 2023. This was driven by an increase in diaspora remittances, a private sector recovery, and positive tourism and hospitality indicators all of which supporting the recovery of alcoholic drinks sales in Lebanon. However, this recovery came to somewhat of a standstill in Octo...
Euromonitor International's Alcoholic Drinks in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
51 Pages
- Alcoholic Drinks in Lebanon
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN LEBANON
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Taxation and Duty Levies
- Operating Environment
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Key New Product Launches
- Outlook
- MARKET DATA
- Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- BEER
- Key Data Findings
- 2024 Developments
- Positive year for beer sales
- Almaza remains on top with the company back under family ownership
- Supermarkets lead off-trade sales as on-trade demand continue to recover
- Prospects and Opportunities
- Bright outlook for beer as situation in Lebanon stabilises
- Imported beer and craft beer could see new opportunities
- Non alcoholic beer provides an untapped area for exploration
- Category Data
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE
- Wine remains a popular local drink but challenges persist for local producers
- Local players continue to lead sales of wine despite growing presence of French products
- Supermarkets lead distribution but specialists retain an important role in the gifting market
- Wine expected to benefit from improved stability in Lebanon
- Falling international demand could impact local wineries
- Players may need to evolve and adapt to remain relevant
- Table 31 Sales of Wine by Category: Total Volume 2019-2024
- Table 32 Sales of Wine by Category: Total Value 2019-2024
- Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS
- Gin proving popular but consumers continue to exercise catuious spending behaviour
- Local gin and whiskey producers among the most dynamic players in 2024
- Online sales thriving but supermarkets remain key
- Spirits looks set for a positive future as local players invest in the market
- Tequila should benefit from the improving mood in Lebanon
- Efforts to promote brand loyalty should ensure that Johnnie Walker stays on top
- Table 43 Sales of Spirits by Category: Total Volume 2019-2024
- Table 44 Sales of Spirits by Category: Total Value 2019-2024
- Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY
- Wata remains key to the growth of cider/perry in Lebanon
- Tiny Moon launches into the market but Wata remains dominant
- Specialists remain key to sales with on-trade demand remaining limited
- More signifcant investment needed to bring cider to the masses
- Tiny Moon presents hope for market expansion
- Tourists could be key to sales as brands look to build local awareness
- Table 58 Sales of Cider/Perry: Total Volume 2019-2024
- Table 59 Sales of Cider/Perry: Total Value 2019-2024
- Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS
- Younger consumers embrace RTDs
- Buzz continues to lead despite growing competition
- E-commerce showing strong promise despite supermarkets and hypermarkets accounting for mot sales
- Success of RTDs dependent on younger drinkers
- Innovation could be key to keeping the market fresh
- Non/low alcohol options could present new opportunities for the market
- Table 73 Sales of RTDs by Category: Total Volume 2019-2024
- Table 74 Sales of RTDs by Category: Total Value 2019-2024
- Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
- Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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