
Alcoholic Drinks in Ireland
Description
In 2024, volume sales of alcoholic beverages in Ireland declined, driven by longer-term trends shaping performance. Legislative measures and increasing health and wellness concerns have contributed to the continued reduction in consumption. Health remains the key driver of growth for no- and low-alcohol drinks, with non-alcoholic categories recording some of the fastest growth rates in 2024, albeit from relatively modest base levels.
Euromonitor International's Alcoholic Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
72 Pages
- Alcoholic Drinks in Ireland
- Euromonitor International
- June 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN IRELAND
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN IRELAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Non/low alcohol beer drives growth as consumers note its flavour closely matches traditional beer
- Diageo Ireland Ltd and Heineken Ireland Ltd focus on their non- alcoholic variants
- Supermarkets lose share to discounters as consumers seek affordability
- PROSPECTS AND OPPORTUNITIES
- Economic pressures and rising health consciousness is set to challenge volume sales
- The on-trade is expected to lose sales as smaller, local establishments close
- Non-alcoholic beer is expected to be the fastest-growing category
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 Sales of Beer by Craft vs Standard 2019-2024
- Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN IRELAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong opportunities for growth in wine, while non alcoholic variants perform well
- Rising temperatures are opening up opportunities for vineyards to develop in Ireland
- Discounters gain ground as Lidl and Aldi offer competitive prices and private label goods
- PROSPECTS AND OPPORTUNITIES
- Health labelling could impact availability while premiumisation is set to support value sales
- Sustainability will remain a key focus, driving growth for organic wines
- Alternative packaging formats are set to support various consumption occasions
- CATEGORY DATA
- Table 32 Sales of Wine by Category: Total Volume 2019-2024
- Table 33 Sales of Wine by Category: Total Value 2019-2024
- Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS IN IRELAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Irish whiskey thrives while sales of vodka decline and tequila surges in popularity
- Diageo Ireland Ltd retains its lead while Irish whiskey Bushmills gains ground
- Convenience and a wide variety of spirits sees supermarkets leading off-trade distribution
- PROSPECTS AND OPPORTUNITIES
- Health trends and indulgence are set to shape the future of spirits in Ireland
- Minimum pricing legislation is set to limit private label growth in spirits
- Irish whiskey is set to maintain its strong position amid evolving consumer tastes
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 63 Sales of Spirits by Category: Total Volume 2019-2024
- Table 64 Sales of Spirits by Category: Total Value 2019-2024
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN IRELAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cider/perry sales struggle amid seasonal challenges and rising competition from RTDs
- Bulmers Ltd retains its lead amid rising competition and local innovation
- Cider maintains a strong presence in supermarkets, while the on-trade outperforms off-trade
- PROSPECTS AND OPPORTUNITIES
- Cider/perry set to face competition, however, sales will be supported by global brands and local craft producers
- Sustainability and heritage are set to drive sales of cider over the forecast period
- Flavour variants are expected to offer growth opportunities for cider/perry brands
- CATEGORY DATA
- Table 84 Sales of Cider/Perry: Total Volume 2019-2024
- Table 85 Sales of Cider/Perry: Total Value 2019-2024
- Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS IN IRELAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTDs grows as consumers seek convenience, value, and cocktail alternatives
- Irish Distillers Ltd lead as Jameson and West Coast Cooler drive growth amidst strong competition
- Supermarkets lead off-trade sales, while discounters and specialist retailers increase their share
- PROSPECTS AND OPPORTUNITIES
- RTD sales are expected to grow despite market maturity and shifting consumption patterns
- Government policies are set to influence RTD consumption across the forecast period
- Innovation and local flavours are set to drive growth in RTDs
- CATEGORY DATA
- Table 99 Sales of RTDs by Category: Total Volume 2019-2024
- Table 100 Sales of RTDs by Category: Total Value 2019-2024
- Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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