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Alcoholic Drinks in India

Published Jan 09, 2026
Length 59 Pages
SKU # EP20711553

Description

India’s alcoholic drinks industry stood out globally in 2024, with a growth proving to be substantially stronger than that recorded in other countries. This growth was driven primarily by a low base, robust macroeconomic growth and the country’s unique demographic composition. India has a young demographic profile, with a median age of 29.4 years, including around 330 million millennials and 382 million members of Generation Z. The sizeable Generation Z cohort means that many individuals enter t...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

59 Pages
Alcoholic Drinks in India
Euromonitor International
January 2026
List Of Contents And Tables
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
WINE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Millennials and a low consumer base drive category growth in 2024
Samant Soma Wines leads wine thanks to extensive product range and strong focus on wine tourism
India is witnessing demand for imported wines from various countries
PROSPECTS AND OPPORTUNITIES
India likely to continue to see a rise in experiential stores during forecast period
Small domestic manufacturers seek to carve out niche positions for non-grape wines in export markets
CATEGORY DATA
Table 17 Sales of Wine by Category: Total Volume 2019-2024
Table 18 Sales of Wine by Category: Total Value 2019-2024
Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 26 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall growth holds steady despite slight momentum loss in brown spirits
United Spirits leads, followed by host of Indian companies
Exports a significant avenue for whisky manufacturers to drive topline growth, as locally produced premium offerings gain wider acceptance in global markets
PROSPECTS AND OPPORTUNITIES
India-UK FTA expected to boost scotch whisky consumption in India
Companies will continue to struggle with their bottom line as they are unable to set prices
India anticipated to lead shift of whisky consumption to developing market
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 48 Sales of Spirits by Category: Total Volume 2019-2024
Table 49 Sales of Spirits by Category: Total Value 2019-2024
Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
RTDS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Young demographic and convenience trend drive sales of RTDs in India
Bacardi-Martini retains its dominance, assisted by launch of new options
Hard seltzer fails to attract Indian consumers
PROSPECTS AND OPPORTUNITIES
Inflation and taxation remain the biggest challenges for RTDs
Spirit-based RTDs likely to grow, but face increased competition from other variants
CATEGORY DATA
Table 69 Sales of RTDs by Category: Total Volume 2019-2024
Table 70 Sales of RTDs by Category: Total Value 2019-2024
Table 71 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 72 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 73 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 74 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 75 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 76 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 77 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 78 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 79 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 80 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 81 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 82 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 83 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
BEER IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer continues to grow at a steady pace in 2024
UB Group leads the oligopoly in beer in India
Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts growth of beer
PROSPECTS AND OPPORTUNITIES
Companies set to continue focus on premiumisation as India develops at a rapid pace
Microbreweries will aid the growth of beer in India
Retail e-commerce remains underdeveloped with scope for expansion
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2024
Summary 5 Number of Breweries 2019-2024
CATEGORY DATA
Table 84 Sales of Beer by Category: Total Volume 2019-2024
Table 85 Sales of Beer by Category: Total Value 2019-2024
Table 86 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 87 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 88 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 89 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 90 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 91 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 92 Sales of Beer by Craft vs Standard 2019-2024
Table 93 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 94 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 95 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 96 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 97 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 98 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 99 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

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