Alcoholic Drinks in India
Description
India’s alcoholic drinks industry stood out globally in 2024, with a growth proving to be substantially stronger than that recorded in other countries. This growth was driven primarily by a low base, robust macroeconomic growth and the country’s unique demographic composition. India has a young demographic profile, with a median age of 29.4 years, including around 330 million millennials and 382 million members of Generation Z. The sizeable Generation Z cohort means that many individuals enter t...
Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
59 Pages
- Alcoholic Drinks in India
- Euromonitor International
- January 2026
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN INDIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- WINE IN INDIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Millennials and a low consumer base drive category growth in 2024
- Samant Soma Wines leads wine thanks to extensive product range and strong focus on wine tourism
- India is witnessing demand for imported wines from various countries
- PROSPECTS AND OPPORTUNITIES
- India likely to continue to see a rise in experiential stores during forecast period
- Small domestic manufacturers seek to carve out niche positions for non-grape wines in export markets
- CATEGORY DATA
- Table 17 Sales of Wine by Category: Total Volume 2019-2024
- Table 18 Sales of Wine by Category: Total Value 2019-2024
- Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 26 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS IN INDIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Overall growth holds steady despite slight momentum loss in brown spirits
- United Spirits leads, followed by host of Indian companies
- Exports a significant avenue for whisky manufacturers to drive topline growth, as locally produced premium offerings gain wider acceptance in global markets
- PROSPECTS AND OPPORTUNITIES
- India-UK FTA expected to boost scotch whisky consumption in India
- Companies will continue to struggle with their bottom line as they are unable to set prices
- India anticipated to lead shift of whisky consumption to developing market
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 48 Sales of Spirits by Category: Total Volume 2019-2024
- Table 49 Sales of Spirits by Category: Total Value 2019-2024
- Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- RTDS IN INDIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Young demographic and convenience trend drive sales of RTDs in India
- Bacardi-Martini retains its dominance, assisted by launch of new options
- Hard seltzer fails to attract Indian consumers
- PROSPECTS AND OPPORTUNITIES
- Inflation and taxation remain the biggest challenges for RTDs
- Spirit-based RTDs likely to grow, but face increased competition from other variants
- CATEGORY DATA
- Table 69 Sales of RTDs by Category: Total Volume 2019-2024
- Table 70 Sales of RTDs by Category: Total Value 2019-2024
- Table 71 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 72 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 73 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 74 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 75 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 76 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 77 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 78 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 79 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 80 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 81 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 82 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 83 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- BEER IN INDIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beer continues to grow at a steady pace in 2024
- UB Group leads the oligopoly in beer in India
- Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts growth of beer
- PROSPECTS AND OPPORTUNITIES
- Companies set to continue focus on premiumisation as India develops at a rapid pace
- Microbreweries will aid the growth of beer in India
- Retail e-commerce remains underdeveloped with scope for expansion
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 4 Lager by Price Band 2024
- Summary 5 Number of Breweries 2019-2024
- CATEGORY DATA
- Table 84 Sales of Beer by Category: Total Volume 2019-2024
- Table 85 Sales of Beer by Category: Total Value 2019-2024
- Table 86 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 87 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 88 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 89 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 90 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 91 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 92 Sales of Beer by Craft vs Standard 2019-2024
- Table 93 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 94 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 95 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 96 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 97 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 98 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 99 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
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