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Alcoholic Drinks in Hungary

Published Jun 25, 2025
Length 79 Pages
SKU # EP20156334

Description

Most alcoholic drinks continued to struggle in 2024, as weak purchasing power and cautious consumer spending remained focused on essential groceries and utility bills in an effort to make ends meet. This restrained consumer mindset persisted despite strong performance in both inbound and domestic tourism, highlighting that overall demand for alcoholic beverages remained subdued. However, signs of recovery were already visible in the beer category the largest in volume terms which began to reboun... Euromonitor International's Alcoholic Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

79 Pages
Alcoholic Drinks in Hungary
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN HUNGARY
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation and moderation trends drive modest volume recovery
Established brewers retain their hold amid rising costs and limited new entry
Discounters and hypermarkets consolidate their role in off-trade sales
PROSPECTS AND OPPORTUNITIES
Premium and non-alcoholic beer set to reshape the future landscape
Non-alcoholic beer emerges as a mainstream and socially accepted choice
Innovation rooted in authenticity remains key to consumer engagement
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2019-2024
Table 18 Sales of Beer by Category: Total Value 2019-2024
Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 25 Sales of Beer by Craft vs Standard 2019-2024
Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wine market struggles to return to pre-pandemic level
Innovation in wine production blends modern technology with traditional values
Retail landscape diversifies as discounters gain ground and tourism supports on-trade revival
PROSPECTS AND OPPORTUNITIES
Navigating between growth and responsibility: the challenge for Hungarian wine producers
Balancing quality, quantity and health
Hungarian wineries are adapting to an evolving market through improved marketing and branding
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2019-2024
Table 34 Sales of Wine by Category: Total Value 2019-2024
Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation dampens premiumisation as consumers prioritise essentials over discretionary spending
Brand loyalty and flavour innovation shape a competitive but restrictive landscape
Discounters and e-commerce reshape the retail landscape while on-trade continues to struggle
PROSPECTS AND OPPORTUNITIES
Balancing growth and responsibility remains a delicate challenge
Transforming tastes: the rise of premium and craft spirits via market education
Innovation in a market built on tradition
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 64 Sales of Spirits by Category: Total Volume 2019-2024
Table 65 Sales of Spirits by Category: Total Value 2019-2024
Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cider struggles to find its place in Hungary’s drinking culture
Somersby dominates an underdeveloped competitive landscape
Off-trade dominance shapes the distribution landscape for cider
PROSPECTS AND OPPORTUNITIES
Expanding the market: innovation and education will be essential
Opening towards non-alcoholic and sugar-free options to broaden the user base
Adopting global trends through locally inspired innovations
CATEGORY DATA
Table 85 Sales of Cider/Perry: Total Volume 2019-2024
Table 86 Sales of Cider/Perry: Total Value 2019-2024
Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTDs remain niche but show growing potential
Limited competition and growing space for local challengers
Off-trade dominates the RTD market with discounters gaining traction
PROSPECTS AND OPPORTUNITIES
Private label expected to drive future growth through affordability
Branded spirits move into RTDs to expand reach
Wine producers can lead innovation in non-alcoholic RTDs
CATEGORY DATA
Table 100 Sales of RTDs by Category: Total Volume 2019-2024
Table 101 Sales of RTDs by Category: Total Value 2019-2024
Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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