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Alcoholic Drinks in Hong Kong, China

Publisher Euromonitor International
Published Jun 23, 2023
Length 71 Pages
SKU # EP18023472

Description

Alcoholic Drinks in Hong Kong, China


The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the opening hours of bars and restaurants, a marked improvement was seen in on-trade volume sales. Combined with the continuation of retail trends seen since the pandemic, such as rising off-trade sales via e-commerce, and via offline channels such as food/dri...

Euromonitor International's Alcoholic Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Alcoholic Drinks in Hong Kong, China
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery in the on-trade combined with a strong off-trade performance leads to improvement in total volume sales
Local drinkers continue to pursue premium local flavours
Low alcohol and non alcoholic beer firmly in the spotlight
PROSPECTS AND OPPORTUNITIES
Beer set to go from strength to strength as the city reopens
Leading players will maintain their positions
Non alcoholic beer set to boom as consumers enjoy an increasing selection
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 33 Number of Breweries 2016-2022
CATEGORY DATA
Table 34 Sales of Beer by Category: Total Volume 2017-2022
Table 35 Sales of Beer by Category: Total Value 2017-2022
Table 36 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 38 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Beer by Craft vs Standard 2017-2022
Table 43 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 44 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 45 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 46 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 47 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 48 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 49 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local consumption continues to rebound as the pandemic situation improves 
Sake maintains its growth momentum
PROSPECTS AND OPPORTUNITIES
Alternative/premium wines to take their spot in the limelight
Expansion expected for sustainable wine
Wine subscription services to remain a trend and bolster growth
CATEGORY DATA
Table 50 Sales of Wine by Category: Total Volume 2017-2022
Table 51 Sales of Wine by Category: Total Value 2017-2022
Table 52 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 53 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 54 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 55 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 56 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 57 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 58 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 59 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
Table 60 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 61 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 62 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 63 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 64 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 65 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 66 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 67 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 68 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 69 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 71 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 72 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 73 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 74 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 75 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 76 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 77 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Total volume consumption of spirits exceeds the pre-COVID-19 level
Booming RTDs and cocktail culture drives sales of spirits
Non alcoholic spirits becoming more popular as health trend persists
PROSPECTS AND OPPORTUNITIES
Locally produced spirits will continue to do well
Removal of pandemic restrictions to bolster sales of spirits
Sustainability rapidly becoming a major trend
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2022
CATEGORY DATA
Table 78 Sales of Spirits by Category: Total Volume 2017-2022
Table 79 Sales of Spirits by Category: Total Value 2017-2022
Table 80 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 81 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 87 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 89 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 90 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 92 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 93 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 94 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 95 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 96 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 97 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 98 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry shows modest growth
Flavour variety increases as more brands are imported
Cider/perry benefits from the shift towards lower alcohol and moderation
PROSPECTS AND OPPORTUNITIES
Cider/perry likely to face competition from non alcoholic drinks
Craft cider has breakthrough potential, as trends strongly resemble those in craft beer
CATEGORY DATA
Table 99 Sales of Cider/Perry: Total Volume 2017-2022
Table 100 Sales of Cider/Perry: Total Value 2017-2022
Table 101 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 102 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 103 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 104 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 105 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 106 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 107 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 108 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 109 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 110 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 111 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 112 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 113 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Removal of pandemic restrictions drives growth in RTDs
Unique and seasonal flavours of RTDs are most popular with local drinkers
Premiumisation contributes to value growth for RTDs
PROSPECTS AND OPPORTUNITIES
RTDs expected to maintain growth as the market opens up
Products produced by local bars and other premium RTDs to drive forecast growth
RTDs set to see significant innovation in the future
CATEGORY DATA
Table 18 Sales of RTDs by Category: Total Volume 2017-2022
Table 19 Sales of RTDs by Category: Total Value 2017-2022
Table 20 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 21 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 22 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 27 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 28 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 29 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 30 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 31 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

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