
Alcoholic Drinks in Finland
Description
Total volume sales of alcoholic drinks in Finland declined in 2024. The more mindful drinking trend, favouring quality instead of quantity, and sober-curious- and health and wellness-inspired lifestyles meant Finns were drinking less. In particular, younger Finns of legal drinking age are not only moving away from strong alcoholic drinks to milder ones, including non/low alcohol options, but also consuming less alcohol altogether. In addition, unit prices continued to rise and tax levels were in...
Euromonitor International's Alcoholic Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
73 Pages
- Alcoholic Drinks in Finland
- Euromonitor International
- June 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN FINLAND
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade splitfaces
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN FINLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- General decline, but some types see growth
- Search for new flavours and aromas spurs beer launches
- Discounters and retail e-commerce well placed to gain ground
- PROSPECTS AND OPPORTUNITIES
- Some value growth opportunities in new product developments
- Players to increase the weight of sustainability in their operations
- Tailored marketing to pique the interest of young adults
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 Sales of Beer by Craft vs Standard 2019-2024
- Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN FINLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Young adults turn away from wine, while there is a shift to non alcoholic wine
- Local players look to sustainability and local ingredients
- New amendment to the Alcohol Act disrupts distribution
- PROSPECTS AND OPPORTUNITIES
- Non alcoholic wine to continue to gain a preference
- Disruption to the competitive landscape
- Local players to continue to use local ingredients to gain a competitive edge
- CATEGORY DATA
- Table 32 Sales of Wine by Category: Total Volume 2019-2024
- Table 33 Sales of Wine by Category: Total Value 2019-2024
- Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN FINLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Maturity and strong competition hinder cider/perry’s performance
- Private label continues to gain strength in the category
- Discounters benefits from lower prices
- PROSPECTS AND OPPORTUNITIES
- Decline is expected despite the rise in interest in non alcoholic cider/perry
- Cider/perry to feel the impact of environmental and social factors
- Domestic-origin cider/perry wins over local consumers
- CATEGORY DATA
- Table 63 Sales of Cider/Perry: Total Volume 2019-2024
- Table 64 Sales of Cider/Perry: Total Value 2019-2024
- Table 65 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 66 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 68 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 70 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 74 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 75 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS IN FINLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTDs remains the most dynamic category in alcoholic drinks
- Strong new product development in RTDs
- Grocery retailers benefit from the liberalisation of the Alcohol Act
- PROSPECTS AND OPPORTUNITIES
- Non alcoholic options to drive growth as maturity sets in
- Finns to search for new flavour experiences in RTDs
- Premiumisation to help shape the offer in RTDs
- CATEGORY DATA
- Table 78 Sales of RTDs by Category: Total Volume 2019-2024
- Table 79 Sales of RTDs by Category: Total Value 2019-2024
- Table 80 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 81 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 86 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 87 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 88 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 89 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 90 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
- SPIRITS IN FINLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Changing attitudes to alcohol consumption hit spirits
- Anora Group remains the clear leader with a strong and developing portfolio
- Alko for spirits distribution in Finland
- PROSPECTS AND OPPORTUNITIES
- Ongoing decline in the consumption of spirits
- Sustainability and craft to remain key aspects
- Domestic craft whiskies to see investment and gain momentum
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 93 Sales of Spirits by Category: Total Volume 2019-2024
- Table 94 Sales of Spirits by Category: Total Value 2019-2024
- Table 95 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 96 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 97 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 98 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 99 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 100 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 101 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 102 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 103 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 104 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 105 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 106 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 107 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 108 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 109 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 110 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 111 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
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