
Alcoholic Drinks in Ethiopia
Description
Alcoholic drinks in Ethiopia faced a slight decline in total consumption in 2024, shaped by rising prices and shifting economic conditions. The overall contraction was largely driven by a series of fiscal and structural developments, including higher excise taxes on alcohol, a widening gap in the foreign exchange rate, and the impact of urban redevelopment initiatives that resulted in the demolition of bars and restaurants in key hospitality corridors. These factors combined to limit both supply...
Euromonitor International's Alcoholic Drinks in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Alcoholic Drinks in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
41 Pages
- Alcoholic Drinks in Ethiopia
- Euromonitor International
- July 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN ETHIOPIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Taxation and Duty Levies
- Operating Environment
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- Key New Product Launches
- MARKET DATA
- Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
- Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- BEER
- Key Data Findings
- 2024 Developments
- Redevelopment, tax pressures and affordability challenges reshape consumption
- Heineken leads as market prepares for new entrants and strategic shifts
- On-trade remains dominant despite cost and security constraints
- Prospects and Opportunities
- Affordability constraints and regional instability to limit growth potential
- Modest off-trade expansion and market consolidation expected
- Product and distribution innovation to accelerate among brewers
- Category Data
- Table 16 Sales of Beer by Category: Total Volume 2019-2024
- Table 17 Sales of Beer by Category: Total Value 2019-2024
- Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE
- Consumption of wine expands as local preferences evolve and affordability drives choices
- Product innovation strengthens consumer engagement and cultural relevance
- Off-trade and digital distribution channels expand reach amid shifting purchasing behaviours
- Local wine to drive growth as Tekesheno sustains cultural demand
- Innovation expected to remain limited amid market consolidation
- Digital platforms and retail partnerships to shape distribution landscape
- Table 31 Sales of Wine by Category: Total Volume 2019-2024
- Table 32 Sales of Wine by Category: Total Value 2019-2024
- Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS
- Rising costs reshape consumer choices and shift demand to domestic and traditional spirits
- Domestic players gain ground as imported brands face affordability challenges
- Distribution adapts to regulatory pressures and evolving consumption habits
- Ongoing economic pressure likely to suppress consumption and drive informal market growth
- Consumer downtrading to continue as excise pressure intensifies
- Innovation expected in premium domestic spirits and traditional drink formalisation
- Table 43 Sales of Spirits by Category: Total Volume 2019-2024
- Table 44 Sales of Spirits by Category: Total Value 2019-2024
- Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
- Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
- Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY
- Table 58 Sales of Cider/Perry: Total Volume 2019-2024
- Table 59 Sales of Cider/Perry: Total Value 2019-2024
- Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS
- Table 73 Sales of RTDs by Category: Total Volume 2019-2024
- Table 74 Sales of RTDs by Category: Total Value 2019-2024
- Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
- Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
- Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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