
Alcoholic Drinks in Egypt
Description
Alcoholic drinks in Egypt recorded healthy growth in 2024, driven predominantly by the strong performance of beer, the largest category, and a surge in demand for RTDs, the fastest-growing category. Shifting consumer demographics – particularly the rise of younger drinkers – are reshaping the landscape, fuelling interest in RTDs and fostering a more experimental drinking culture. At the same time, premiumisation continues to influence wine, with consumers increasingly appreciating quality and or...
Euromonitor International's Alcoholic Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
56 Pages
- Alcoholic Drinks in Egypt
- Euromonitor International
- June 2025
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN EGYPT
- EXECUTIVE SUMMARY
- Alcoholic drinks in 202: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Preference shifts emerge within a stable beer market
- Price rises persist amid inflation, while competition remains stagnant
- Non-alcoholic beer expands as e-commerce gains traction
- PROSPECTS AND OPPORTUNITIES
- Demand for beer expected to grow, driven by younger demographics and changing consumption habits
- Price growth to fuel value gains across both off-trade and on-trade channels
- Innovation likely to remain limited in a monopolised market, but flavour opportunities exist
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2024
- CATEGORY DATA
- Table 13 Sales of Beer by Category: Total Volume 2019-2024
- Table 14 Sales of Beer by Category: Total Value 2019-2024
- Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 21 Sales of Beer by Craft vs Standard 2019-2024
- Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- WINE IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wine emerges as one of the fastest-growing alcoholic drinks categories in Egypt
- New product launches expand variety and appeal in the wine category
- E-commerce and on-trade development continue to drive sales growth
- PROSPECTS AND OPPORTUNITIES
- Wine expected to maintain strong momentum across channels
- Prices expected to rise amid inflation and premiumisation trends
- Bag-in-box formats expected to grow in popularity
- CATEGORY DATA
- Table 29 Sales of Wine by Category: Total Volume 2019-2024
- Table 30 Sales of Wine by Category: Total Value 2019-2024
- Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
- Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
- Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
- Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
- Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
- Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
- Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
- Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
- Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
- Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
- Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
- Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
- Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
- Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
- Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
- Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
- Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
- Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
- SPIRITS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- White spirits drive growth amid a polarised market landscape
- Limited shifts in competitive landscape despite product launches
- Off-trade outpaces on-trade amid changing consumption patterns
- PROSPECTS AND OPPORTUNITIES
- Steady yet modest growth forecast for spirits
- Cocktail culture shapes consumer preferences
- Innovation driven by flavour and format
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2024
- CATEGORY DATA
- Table 60 Sales of Spirits by Category: Total Volume 2019-2024
- Table 61 Sales of Spirits by Category: Total Value 2019-2024
- Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- CIDER/PERRY IN EGYPT
- 2024 DEVELOPMENTS
- CATEGORY DATA
- Table 81 Sales of Cider/Perry: Total Volume 2019-2024
- Table 82 Sales of Cider/Perry: Total Value 2019-2024
- Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
- Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
- Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
- Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
- Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
- Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
- Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
- Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
- Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
- RTDS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- RTDs record fastest growth among alcoholic drinks in 2024
- ABC and Egy Beverages shape a growing competitive field
- Off-trade dominates distribution, while e-commerce expands reach
- PROSPECTS AND OPPORTUNITIES
- RTDs poised for strongest growth among alcoholic drinks
- Higher alcohol content reshapes consumer preferences
- Innovation: Bag-in-box packaging for wine-based RTDs expected to grow
- CATEGORY DATA
- Table 96 Sales of RTDs by Category: Total Volume 2019-2024
- Table 97 Sales of RTDs by Category: Total Value 2019-2024
- Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
- Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
- Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
- Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
- Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
- Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
- Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
- Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
- Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
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