Report cover image

Alcoholic Drinks in Ecuador

Published Jun 24, 2025
Length 52 Pages
SKU # EP20156302

Description

Overall, alcoholic drinks in Ecuador registered a decline in volume sales in 2024, though there was a slight increase through off-trade channels. Multiple domestic factors impacted overall consumption. Rising insecurity, unprecedented in the country’s history, led to the declaration of a state of emergency, with curfews declared during parts of the year. This insecurity deterred consumers from visiting nightlife venues such as bars, clubs, and restaurants, resulting in a sharp drop in on-trade s... Euromonitor International's Alcoholic Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

52 Pages
Alcoholic Drinks in Ecuador
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN ECUADOR
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social and economic challenges lead to fall in volume sales of beer
Cervecería Nacional continues to dominate
Small local grocers continue to drive sales
PROSPECTS AND OPPORTUNITIES
An improving picture over the forecast period
Low alcohol beer loses relevance
A shift towards higher margins
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 13 Sales of Beer by Category: Total Volume 2019-2024
Table 14 Sales of Beer by Category: Total Value 2019-2024
Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 21 Sales of Beer by Craft vs Standard 2019-2024
Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales fall by a quarter
Packaging used as key marketing tool
Small local grocers lose most volume share
PROSPECTS AND OPPORTUNITIES
More positive picture over forecast period
Opportunity for smaller distribtutors to make a mark
Need to attract younger generations
CATEGORY DATA
Table 29 Sales of Wine by Category: Total Volume 2019-2024
Table 30 Sales of Wine by Category: Total Value 2019-2024
Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Socio-economic challenges see volume sales fall
Zhumir brand continues to lead spirits
Discounters gain most volume share
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Adding flavours and reducing alcohol content key areas of focus
Affordable premium key driver of sales
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 60 Sales of Spirits by Category: Total Volume 2019-2024
Table 61 Sales of Spirits by Category: Total Value 2019-2024
Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
RTDS IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in volume sales, due to several factors
Cubata gains significant traction over review period
E-commerce gains most volume share
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over foreast period
Variety in terms of size and packaging formats ensures wide consumer base
Constant launches keep consumers engaged
CATEGORY DATA
Table 81 Sales of RTDs by Category: Total Volume 2019-2024
Table 82 Sales of RTDs by Category: Total Value 2019-2024
Table 83 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 84 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 89 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 90 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 91 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 92 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 93 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

Search Inside Report

How Do Licenses Work?
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.