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Alcoholic Drinks in Croatia

Published Jul 15, 2025
Length 57 Pages
SKU # EP20215166

Description

Alcohol drinks registered minimal volume growth in 2024. However, growth in current and constant value sales was higher, as a trends towards premiumisation continued to take hold. At the same time, though inflation eased, consumers also continued to be price sensitive, with for instance economy brands of beer also performing strongly.

Euromonitor International's Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

57 Pages
Alcoholic Drinks in Croatia
Euromonitor International
July 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN CROATIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Flat growth in 2024
Zagrebacka Pivovara maintains commanding lead
Discounters benefit from their affordability
PROSPECTS AND OPPORTUNITIES
Continuing muted performance over forecast period
Locally produced beers continue to dominate
Continuing innovation focusing on wellness, sustainability and variety
CATEGORY BACKGROUND
Lager price band methodology
CATEGORY DATA
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slight increase in volume sales in 2024
Croatian wineries continue to innovate
Discounters continue to gain on supermarkets
PROSPECTS AND OPPORTUNITIES
Modest growth over forecast period
Direct sales increasingly popular
Continuing innovation keeps discerning consumers engaged
CATEGORY DATA
Table 83 Sales of Wine by Category: Total Volume 2019-2024
Table 84 Sales of Wine by Category: Total Value 2019-2024
Table 85 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 86 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 87 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 88 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 89 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 90 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 91 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 92 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 93 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 94 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 95 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 96 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 97 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 98 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 99 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 100 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 101 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 102 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 103 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 104 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 105 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 106 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 107 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 108 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 109 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 110 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 111 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Positive picture for spirits in 2024
Local producer Badel 1862 maintains commanding lead
On-trade accounts for more volume sales
PROSPECTS AND OPPORTUNITIES
Positive picture over forecast period
Experiential engagement drives growth, particularly in premium segment
Continuing innovation keeps consumers engaged
CATEGORY DATA
Table 32 Sales of Spirits by Category: Total Volume 2019-2024
Table 33 Sales of Spirits by Category: Total Value 2019-2024
Table 34 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 35 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 36 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 41 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 42 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 43 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 44 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 45 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 46 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 47 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 48 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 49 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 50 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 51 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 52 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Very healthy volume growth in 2024
Carlsberg’s Somersby continues to dominate and gains further volume share
On-trade accounts for most volume sales
PROSPECTS AND OPPORTUNITIES
Continuing healthy volume growth over forecast period
Flavoured ciders drive growth
Continuing innovation to keep consumers engaged
CATEGORY DATA
Table 53 Sales of Cider/Perry: Total Volume 2019-2024
Table 54 Sales of Cider/Perry: Total Value 2019-2024
Table 55 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 56 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 57 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 58 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 59 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 60 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 61 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 62 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 63 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 64 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 65 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 66 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 67 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy volume growth in 2024
Badel 1862 continues to dominate
Discounters gain among grocery retailers
PROSPECTS AND OPPORTUNITIES
RTDs reach degree of maturity
Further development in local brands with local ingredients
Continuing innovation expands consumer base
CATEGORY DATA
Table 68 Sales of RTDs by Category: Total Volume 2019-2024
Table 69 Sales of RTDs by Category: Total Value 2019-2024
Table 70 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 71 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 72 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 73 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 74 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 75 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 76 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 77 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 78 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 79 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 80 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 81 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 82 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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