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Alcoholic Drinks in China

Publisher Euromonitor International
Published Jun 27, 2022
Length 70 Pages
SKU # EP17279721

Description

Alcoholic Drinks in China

In 2021, alcoholic drinks saw a return to growth in China, starting its recovery after seeing decline in 2020 due to the effects of the pandemic. Total volume sales in some alcoholic drinks categories returned to the level seen before the pandemic, although this was not the case across the board, whilst value sales saw a better performance. On-trade channels, including clubs, bars and restaurants, and off-trade channels resumed their operations and provided services to consumers. Although occasi...

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

70 Pages
Alcoholic Drinks in China
Euromonitor International
June 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN CHINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beer volumes start to return to the pre-pandemic level
Top five manufacturers maintain their positions, with growth supported by star beer products
Double-digit value growth pushed by premiumisation and price increases
PROSPECTS AND OPPORTUNITIES
Beer volume growth to see a slowdown
Growth potential expected for craft beer
Premiumisation set to continue over the forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wine continues to see strong decline, despite fewer COVID-19 restrictions
Guyue Longshan leads non-grape wine, and Changyu leads still light grape wine
Tariffs of up to 218% imposed on Australian wine
PROSPECTS AND OPPORTUNITIES
Rice wine to continue its volume decline over the forecast period
Champagne to see volume and value growth potential
Despite difficulties in still light grape wine, Australian winemakers will come up with strategies amid tariff surge
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 47 Sales of Wine by Origin 2019-2021
Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 51 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 53 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 60 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 61 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baijiu volumes continue to decline in 2021 due to health awareness
Little Lang Liquor takes some of Jiangxiaobai’s consumers due to its good taste
International spirits witness growth momentum in 2021
PROSPECTS AND OPPORTUNITIES
Premium Chinese spirits expected to grow in volume terms
Product, pricing and brand strategies expected to upgrade to achieve premiumisation
Japanese whiskies to benefit from tariff cut
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 64 Sales of Spirits by Category: Total Volume 2016-2021
Table 65 Sales of Spirits by Category: Total Value 2016-2021
Table 66 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 67 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 75 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 78 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 79 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 80 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 81 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 82 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry rebounds to solid double-digit total volume and value growth
Strongbow by China Resources Beer (Holdings) still leads, while other brands launch trendy new products
PROSPECTS AND OPPORTUNITIES
Growth potential for cider/perry due to its low alcohol content
Innovation in flavour diversification
CATEGORY DATA
Table 85 Sales of Cider/Perry: Total Volume 2016-2021
Table 86 Sales of Cider/Perry: Total Value 2016-2021
Table 87 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 88 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 96 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 97 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs records strong volume growth
While Rio still dominates, other players bring in new perspectives and product ideas
PROSPECTS AND OPPORTUNITIES
RTDs has growth potential, but faces fierce competition from other low alcohol drinks
Established perceptions of RTDs could potentially limit off-trade retail volume sales
CATEGORY DATA
Table 100 Sales of RTDs by Category: Total Volume 2016-2021
Table 101 Sales of RTDs by Category: Total Value 2016-2021
Table 102 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 103 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 108 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 109 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 110 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 111 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 112 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

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