Alcoholic Drinks in Chile

Total volume sales of alcoholic drinks in Chile were fairly flat in 2024, following the overall trend of declining alcohol consumption in the country that mainly impacted the main category of beer. This weak performance was largely attributed to decreasing per capita volumes consumed by younger generations and decreasing disposable incomes towards the end of the review period, which impacted consumption despite accessible average prices.

Euromonitor International's Alcoholic Drinks in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Chile
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN CHILE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
On-trade’s performance negatively impacts overall beer sales
Local player retains dominance of beer covering wide price range
Specialists continue to drive sales, while supermarkets is a convenient channel
PROSPECTS AND OPPORTUNITIES
Positive outlook for economy likely to drive up beer sales
Malt-based RTDs could introduce younger adults to beer
Larger cans to remain popular format due to cost ratio benefits
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wine producers aim to attract younger consumers with education
Sweeter wine increasingly gains popularity in Chile
Drinks specialists continue to drive off-trade sales of wine
PROSPECTS AND OPPORTUNITIES
Off-trade sales set to recover as consumer confidence gradually grows
On-trade wine sales will continue to struggle
Wine producers to continue educating consumers about mixed varieties
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2019-2024
Table 33 Sales of Wine by Category: Total Value 2019-2024
Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pisco continues to drive sales of spirits despite increasing interest in alcohol-free options
Pisco brands lead but fernet consumption is increasing
Drinks specialists continue to attract consumers with regular price promotions
PROSPECTS AND OPPORTUNITIES
Mixology trend set to gain further momentum, driving demand for many spirits
Mocktails can appeal to wide audience and encourage players to launch new options
Large format set to remain popular for at-home consumption
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2019-2024
Table 64 Sales of Spirits by Category: Total Value 2019-2024
Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Changing demands and climate change are challenges to cider sales
Share movement but Cía Cervecerías Unidas retains leadership overall
Grocery retailers continue to dominate distribution of cider in Chile
PROSPECTS AND OPPORTUNITIES
Improving sales as cider offers alternative to other traditional drinks
Chile offers potential as major cider producer
Provenance likely to appeal to Chilean consumers of cider
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2019-2024
Table 85 Sales of Cider/Perry: Total Value 2019-2024
Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong growth for wine-based RTDs as wineries look to expand their reach
Consolidated landscape driven by pisco-based brands
Drinks specialists and grocery retailers dominate distribution
PROSPECTS AND OPPORTUNITIES
Despite further growth potential, wine-based RTDs faces challenges
Spirit-based RTDs set to remain niche overall due to competition from other drinks
Younger consumers’ choices to benefit beverages with lower alcohol content
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2019-2024
Table 100 Sales of RTDs by Category: Total Value 2019-2024
Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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