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Alcoholic Drinks in Canada

Published Jun 24, 2025
Length 70 Pages
SKU # EP20156376

Description

Alcoholic drinks continued to see a decline in Canada in 2024, with volume remaining in a negative digit slump and value sales small. The overall decline in alcohol consumption is the primary reason for this, as more consumers, especially in the younger adult generations, are now conscious of alcohol’s harmful effects on the health, which goes hand-in-hand with the rising trends around health consciousness in general. More so, the act of saying no to alcoholic drinks in social situations is beco... Euromonitor International's Alcoholic Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

70 Pages
Alcoholic Drinks in Canada
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN CANADA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Off-trade establishments
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Traditional beer continues to lose share, as consumers shift to other options
Molson Coors maintains its leadership position, albeit with Labatt Brewing hot on its heels
Food/drink/tobacco specialists retain the strongest distribution share, while convenience outlets benefit from new regulations
PROSPECTS AND OPPORTUNITIES
Beer expected to remain in overall slump, with opportunities for non/low alcohol, craft, and premium options
Non/low alcohol trends will continue to influence category dynamics
New product developments to focus on the strongest trends
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2023
CATEGORY DATA
Table 13 Sales of Beer by Category: Total Volume 2019-2024
Table 14 Sales of Beer by Category: Total Value 2019-2024
Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 21 Sales of Beer by Craft vs Standard 2019-2024
Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wine faces challenges due to changing consumer trends and climate factors
Arterra Wines maintains its top place, while niche non-alcoholic options see the strongest developments
Distribution landscape remains largely unchanged
PROSPECTS AND OPPORTUNITIES
Wine expected to see a sluggish performance over the forecast period
Players will likely utilise social media to promote non-alcoholic wine
On trade sales expected to be boosted by population growth and ubanisation
CATEGORY DATA
Table 29 Sales of Wine by Category: Total Volume 2019-2024
Table 30 Sales of Wine by Category: Total Value 2019-2024
Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Spirits face the brunt of alcohol-free trend, while opportunities remain for non-alcoholic and premium variants
Diageo maintains lead thanks to well-established and premium brands, while non-alcoholic variants rise
Distribution landscape for spirits follows the same dynamics as alcoholic drinks
PROSPECTS AND OPPORTUNITIES
A sluggish performance ahead for spirits, with oppportunities seen in no-alcohol variants and premium options
A strong focus on non-alcoholic options expected
On-trade sales expected to be boosted by population growth and ubanisation
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2023
CATEGORY DATA
Table 60 Sales of Spirits by Category: Total Volume 2019-2024
Table 61 Sales of Spirits by Category: Total Value 2019-2024
Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cider/perry remains in a slump, with dwindling consumer interest and no new product developments
Market leaders lose share to small new entrants under “others”
Distribution landscape sees some shift towards smaller retailers
PROSPECTS AND OPPORTUNITIES
Cider/perry will remain in a slump over the forecast period
Government to provide support to the craft cider industry
On trade sales expected to be boosted by population growth and ubanisation
CATEGORY DATA
Table 81 Sales of Cider/Perry: Total Volume 2019-2024
Table 82 Sales of Cider/Perry: Total Value 2019-2024
Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
RTDs is the winner in alcoholic drinks, with demand spurring new product developments
Established names enjoy leadership of RTDs, although small brands continue to rise
Food/drink/tobacco specialists retain strong distribution, with e-commerce on the rise
PROSPECTS AND OPPORTUNITIES
RTDs will maintain healthy growth over the forecast period
Non-alcoholic RTDs appeal to consumers embracing sober lifestyles
Distribution regulations will further help growh
CATEGORY DATA
Table 96 Sales of RTDs by Category: Total Volume 2019-2024
Table 97 Sales of RTDs by Category: Total Value 2019-2024
Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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