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Alcoholic Drinks in Cambodia

Published Jul 28, 2025
Length 49 Pages
SKU # EP20287588

Description

There has been a significant increase in alcohol consumption among the public in Cambodia, driven by shifting lifestyles that embrace social drinking, a rise in disposable income allowing for greater spending on leisure activities, and a burgeoning young population eager to explore diverse beverage options and engage in contemporary social trends. As a result, volume sales of alcoholic drinks rose in 2024.

Euromonitor International's Alcoholic Drinks in Cambodia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

49 Pages
Alcoholic Drinks in Cambodia
Euromonitor International
July 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN CAMBODIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Taxation and Duty Levies
Operating Environment
Contraband/parallel trade
Duty free
Cross-border/private imports
Key New Product Launches
Outlook
MARKET INDICATORS
CHART 1 coholic Drinks: Convenience Store
CHART 2 Alcoholic Drinks: Convenience Store
CHART 3 Alcoholic Drinks: Supermarket
CHART 4 Alcoholic Drinks: Supermarket
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
BEER
Key Data Findings
2024 Developments
Beer remains the most highly favoured alcoholic drink in Cambodia
Khmer Beverages Co Ltd retains its strong lead in beer
Small local grocers remains the outright most popular channel, though competition from supermarkets is intensifying
Prospects and Opportunities
Beer remains a popular and vibrant category over the forecast period
Growing demand for craft beer as consumers seek unique and flavourful options
Sales of non/low alcohol beer grow from a low base with industry players developing the category in line with consumer preferences
Category Data
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE
Wine sales remain niche though consumption is on the rise thanks to the popularity of local Khmer rice wine and the influence of Westernisation on consumer preferences
A wide range of brands and variants characterise this highly fragmented competitive environment
Food/drink/tobacco specialists remains the leading channel, followed by small local grocers and supermarkets
Steady forecast period growth of wine thanks to a developing middle class, continued influx of tourists and Westernisation trend
Wine faces ongoing stiff competition from other categories of alcoholic drinks, especially beer
The popularity of local wine enhanced by the development of flavour variety while greater regulation is required around the production of rice wine
Table 31 Sales of Wine by Category: Total Volume 2019-2024
Table 32 Sales of Wine by Category: Total Value 2019-2024
Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS
Spirits experiences growing demand in 2024
Hite Jinro Co Ltd leads with its popular Jinro brand
Food/drink/tobacco specialists remains by far the leading channel for spirits, while supermarkets and small local grocers also hold notable share
Positive forecast period sales growth of spirits
Whiskies and vodka become more popular at social gatherings, especially weddings
The growing proliferation of counterfeits undermines the sales and success of legitimate brands
Table 43 Sales of Spirits by Category: Total Volume 2019-2024
Table 44 Sales of Spirits by Category: Total Value 2019-2024
Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024
Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY
Consumption of cider/perry remains niche in Cambodia
Bruntys and Somersby remain the most popular and best known brands of cider/perry
Modern grocery retailers provide a wider range of products making these products more accessible to consumers
Cider/perry shows potential for forecast period growth
Growing appeal of cider among young adults thanks to its sweeter taste profile
The ongoing strong popularity of beer and spirits diminishes opportunities for cider/perry
Table 58 Sales of Cider/Perry: Total Volume 2019-2024
Table 59 Sales of Cider/Perry: Total Value 2019-2024
Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS
RTDs remains niche in Cambodia as these products have limited appeal
Rio and Bacardi benefit from first-mover advantage
Growing presence of RTDs in modern grocery retailers
RTDs remains niche over the forecast period due to a lack of familiarity among consumers
Growing trend in social drinking creates opportunities for RTDs
Industry players launch innovative RTDs featuring unique flavours
Table 73 Sales of RTDs by Category: Total Volume 2019-2024
Table 74 Sales of RTDs by Category: Total Value 2019-2024
Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024
Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024
Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024
Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

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