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Alcoholic Drinks in Belgium

Published Jun 23, 2025
Length 81 Pages
SKU # EP20156327

Description

Alcoholic drinks in Belgium experienced a decline in overall sales in 2024, driven by shifts in consumer behaviour and the rising cost of living. As moderation and mindful drinking became more mainstream, an increasing number of Belgians have reduced their alcohol intake, either by cutting back on frequency or opting for low- and no-alcohol alternatives. This trend is especially evident among younger demographics and health-conscious consumers who prioritise well-being over traditional drinking... Euromonitor International's Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

81 Pages
Alcoholic Drinks in Belgium
Euromonitor International
June 2025
List Of Contents And Tables
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban.
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer faces decline once again in 2024
Anheuser-Busch InBev is the leader in a declining industry
Off-trade benefits from price consciousness and at-home consumption
PROSPECTS AND OPPORTUNITIES
Category will continue to decline, but non-alcoholic segment offers scope for optimism
Breweries face ongoing challenges in the years ahead
Non-alcoholic and flavoured beer will lead innovation
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2024
CATEGORY DATA
Table 16 Sales of Beer by Category: Total Volume 2019-2024
Table 17 Sales of Beer by Category: Total Value 2019-2024
Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 24 Sales of Beer by Craft vs Standard 2019-2024
Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wine faces continuous decline due to complex range of factors
Innovation focuses on packaging developments
E-commerce is growing, but supermarkets holds sway
PROSPECTS AND OPPORTUNITIES
Gloomy outlook ahead for wine in Belgium
Demand for fruitier and lighter wines set to increase
Sustainability trend will drive innovation in packaging in the years ahead
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2019-2024
Table 33 Sales of Wine by Category: Total Value 2019-2024
Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 41 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cider sees decline in 2024 as innovation stalls
Stassen retains the lead in a challenging climate
Supermarkets represents the largest portion of sales of cider in distribution terms
PROSPECTS AND OPPORTUNITIES
Cider will continue to face decline in the coming years
Focus on convenience necessary the future of the category
Lack of innovation will hasten decline
CATEGORY DATA
Table 63 Sales of Cider/Perry: Total Volume 2019-2024
Table 64 Sales of Cider/Perry: Total Value 2019-2024
Table 65 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 66 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 74 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 75 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and availability drive growth of RTDs in 2024
Bacardi Martini leads with notable dynamism in 2024
Supermarkets loses some share to convenience stores but remains the leading distribution channel
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for RTDs in the years ahead
Innovation in flavours and packaging will compound growth prospects
Cans will remain preferred format over glass
CATEGORY DATA
Table 78 Sales of RTDs by Category: Total Volume 2019-2024
Table 79 Sales of RTDs by Category: Total Value 2019-2024
Table 80 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 81 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 86 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 87 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 88 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 89 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 90 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029
SPIRITS IN BELGIUM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Spirits continues to decline in volume and value terms in 2024
Diageo leads spirits thanks to strong portfolio of global brands
Convenience stores gain share at the expense of supermarkets
PROSPECTS AND OPPORTUNITIES
Volume sales fo spirits set to continue declining in the years ahead
Demand for flavoured spirits and RTDs will remain strong
Non-alcoholic spirits will continue to drive sales and innovation in the category
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024
CATEGORY DATA
Table 93 Sales of Spirits by Category: Total Volume 2019-2024
Table 94 Sales of Spirits by Category: Total Value 2019-2024
Table 95 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 96 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 97 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 98 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 99 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 100 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 101 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 102 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 103 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 104 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 105 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 106 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 107 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 108 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 109 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 110 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 111 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

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