Oral Hygiene/Oral Care Market Research Reports & Industry Analysis

The rate of growth in retail current value sales of oral care slowed significantly but remained robust in 2024, with toothpaste continuing to dominate. There were a significant number of new product launches in oral care during the forecast period, and consumer awareness of the importance of oral hy ...

Unit prices started to stabilise in Slovakia 2024, boosting retail volume sales for oral care while slowing the growth of value sales. Despite this mild improvement, retail volume across all subcategories remains below pre-pandemic levels. Slovak consumers continue to be highly price-sensitive, freq ...

In 2024, oral care in Finland continued to benefit from the fact that despite a tough economic context, Finns will not compromise on quality when it comes to oral care products. While there remains little potential for growth in terms of volume sales, value sales rose steadily in 2024. Dental health ...

In 2023, the Ayurvedic market was estimated to be worth USD 14,567.56 million. Over the course of the projection period, the Ayurvedic Market industry is anticipated to grow at a compound annual growth rate (CAGR) of 16.13%. The Ayurveda market is expanding due to rising government backing for ayurv ...

Oral care saw modest current value growth in Spain in 2024. Demand in the category is supported by its key role in daily personal hygiene routines, which has been bolstered by the strong rise in consumer health consciousness in recent years. However, the category is mature and is subject to signific ...

After a year of slow growth in 2023, in 2024 beauty and personal care in China returned to retail current value decline. Decline was driven by several interrelated factors. First, ongoing economic challenges led consumers to tighten their budgets, resulting in a shift towards more affordable alterna ...

Beauty and personal care product sales remained positive in Finland in 2024 although rose at a slower rate than was seen in the previous year, when inflation had stronger impact on pricing. A lot of the extra value in 2024 stemmed from Finns looking for higher quality products; at the same time, som ...

In 2024, value sales of oral care saw an increase as consumers incorporated more oral care products into their daily routines. However, private labels pushed unit prices down, particularly in categories such as dental floss, toothpaste, and mouthwash. However, toothpaste remained the largest categor ...

Retail value sales of oral care increased in 2024. While volume growth remained modest, overall retail value sales benefitted from rising average unit prices across all categories. The growing consumer focus on oral hygiene and willingness to invest in sophisticated products – such as electric tooth ...

Oral care in Taiwan is highly mature and competitive, resulting in relatively low levels of volume growth over 2024. With the cost of living remaining high in 2024, consumers remained price sensitive when buying oral care and sought out price promotions when shopping. Nonetheless, most consumers rem ...

In 2024, beauty and personal care in Slovakia experienced overall growth, though retail value gains decelerated relative to the previous year. This moderation is largely attributable to the stabilisation of unit prices and a decline in average inflation. Despite this slower pace, retail volumes exhi ...

Oral care in China saw only a low increase in retail current value terms in 2024. Growth was primarily driven by toothpaste, manual toothbrushes, and denture care, while declines in dental floss, mouthwashes, tooth whiteners, and power toothbrushes offset most of these gains. Euromonitor Internation ...

Oral care saw healthy growth in current value and retail volume terms in 2024. Nonetheless, the category did see slightly slower growth in current value terms. This was mainly due to the uncertainty in the country during the first half of the year due to the presidential elections, which resulted in ...

Sales of beauty and personal care in the Netherlands rose substantially in 2024 in value terms but only marginally in volume terms. The retail selling price of beauty and personal care recorded strong growth in 2024. This growth was driven by a further increase in average unit prices across most cat ...

In 2024, beauty and personal care in Poland continued to grow in value terms, although the growth rate slowed compared to the previous year. Volume growth remained stable, aided by easing inflation and improved consumer confidence. Euromonitor International's Beauty and Personal Care in Poland repor ...

Oral care saw current value growth in Ecuador in 2024, driven by increasing consumer awareness of dental hygiene. With the rise in consumer concern for dental hygiene, products such as toothpaste, toothbrushes, and mouthwashes have seen steady demand. Innovations in formulations and packaging are at ...

Oral care in Japan has seen continuous retail current value growth since the pandemic, including in 2024, as consumers have become more aware of the link between oral hygiene and overall health. This led to rises in unit prices due to advances by brands in functionalities, and consumers’ willingness ...

In 2024, although maintaining growth, oral care in the US experienced slower current value increases (or turned to decline) across all categories, driven by softened inflation and companies scaling back price increases. In this year, consumers continued to adapt to a new baseline for pricing across ...

Oral care continues to record strong retail value growth, albeit at a slightly slower pace than in the previous year. Consumer demand remains steady in categories like mouthwashes, tooth whiteners, and electric toothbrushes. Younger consumers are more likely to follow social media trends, where brig ...

Although the rate of increase is expected to slow significantly compared with 2023, oral care in South Korea is set to see moderate retail current value growth in 2024. All categories saw expansion except electric toothbrush units. Despite being a highly mature category, steady positive growth conti ...

2024 was a complicated year for oral care in France, with volumes falling throughout apart from in mouthwashes/dental rinses, dental floss, and manual toothbrushes. On the other hand, value growth was widespread but excluded mouth fresheners. Despite subsiding inflation, prices have not really falle ...

Oral care in Poland continued to grow in 2024, although the pace slowed. Nevertheless, the category's value continued rising, primarily due to increases in unit prices and local consumers trading up. Oral care is increasingly regarded as essential to overall wellbeing, marking a shift from hygiene t ...

Beauty and personal care saw growth in both value and volume terms in Ecuador in 2024, although, throughout the year, several negative factors impacted overall consumer spending. One of the most significant was a series of power outages, which peaked in September, lasting up to 12 hours in some area ...

Despite a further fall in demand, oral care in Chile recorded further current value growth in 2024. The category’s value sales have been slowly recovering after weak performances in 2022 and 2023, mainly due to Chilean consumers prioritising their spending and prolonging replacement purchases. In 20 ...

Oral care in Bolivia experienced remarkable growth in current value terms in 2024, primarily driven by rising prices. This inflation is linked to the country’s ongoing shortage of foreign currency, which has pushed up financial and import costs - particularly pertinent for a category in which most p ...