Oral Hygiene/Oral Care Market Research Reports & Industry Analysis

Sales of beauty and personal care in Jordan fell in current value terms in 2024, while volume sales rose. The slight decline in value sales reflects the impact of widespread consumer boycotts of international brands due to the Israel-Hamas war, which resulted in a notable shift toward local alternat ...

Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20. ...

In 2024, value sales of oral care increased, driven by the expansion of modern grocery retail in Georgian regions. This development enabled a wider range of oral care products to become accessible to a broader consumer base. Toothpaste remained the largest and most frequently used product within the ...

In 2024, value sales of oral care increased in Canada, with significant growth driven by a shift towards natural and organic products, as consumers increasingly prioritised products perceived as healthier and more sustainable. The broader trend towards natural ingredients, alongside growing awarenes ...

Sales of oral care in Italy continued to show stable growth in current value terms in 2024, driven mainly by products such as toothpaste, mouthwashes/dental rinses and tooth whiteners. The first two of these products are considered basic components of good oral hygiene and are considered indispensab ...

The global Anticavity Fluoride Mouthwash market size is predicted to grow from US$ 277 million in 2025 to US$ 399 million in 2031; it is expected to grow at a CAGR of 6.2% from 2025 to 2031. Anticavity Fluoride Mouthwash is a type of oral hygiene product designed to help prevent tooth decay and stre ...

The beauty and personal care market in Kazakhstan registered robust growth in current value terms in 2024. Overall, the local economy demonstrated a degree of resilience, despite global uncertainties and regional geopolitical tensions, particularly stemming from the ongoing war in Ukraine. While inf ...

Value sales of beauty and personal care in Laos grew strongly in 2024. However, a reliance on imported beauty and personal care products, combined with ongoing economic instability and currency fluctuations, has created challenges. Price fluctuations have become common, leading to unpredictable pric ...

Retail current value sales of oral care in Turkey enjoyed further dynamic growth in 2024. However, despite strong retail volume growth, inflationary pressure on prices skewed the retail current value growth performance. Oral care essentials included toothpaste, manual toothbrushes and increasingly m ...

Oral care in Ireland continued to see current value growth in 2024, supported by consistent demand for essential hygiene products and growing consumer interest in advanced solutions like whitening and enamel protection. Local shoppers remain keen to prioritise health, with many also trading up to sp ...

Overall, oral care in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales in 2024. The category’s performance was boosted by Swiss consumers’ desire to maintain good oral health. This desire gains importance since dentists’ bills are very hig ...

Oral care maintained positive growth in the Dominican Republic in 2024, in both value and volume terms, and with growth a little higher than seen in 2023. The use of oral care products and the daily brushing of teeth is an important habit for Dominicans, understanding that this impacts their overall ...

Demand for oral care in Hong Kong continued to rise in 2024, with many local consumers following stringent self-care routines to prevent future health issues, including cavities or inflamed gums. Therefore, sales of the largest value category, toothpaste, along with mouthwashes/dental rinses and pow ...

Sales of beauty and personal care products in Azerbaijan experienced healthy growth in current value terms in 2024. With the rising popularity of self-care, and healthy living, more individuals chose to invest in beauty and personal care products that enhanced both physical appearance and overall we ...

Beauty and personal care in 2024: The big picture Euromonitor International's Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors d ...

Compared with other beauty and personal care products, growth was more modest for oral care in Uzbekistan in 2024. Growth was also mainly in more standard offerings such as toothpaste and manual toothbrushes, with the latter accounting for most value sales within oral care. However, the most dynamic ...

Oral care maintained positive growth in Denmark in 2024, although value growth was slightly lower than in 2023 when gains were partly driven by inflation. Toothpaste remained the largest subcategory in volume terms, with continued though marginal gains in 2024, reflecting its maturity. Danish consum ...

Oral care in Bosna and Herzegovina registered a moderate increase in current value sales, though volume sales fell marginally, as continuing population decline dampened volume sales. In addition, though inflation has eased, consumers were still price sensitive, and actively looked for promotions. To ...

In 2024, value sales in oral care showed an increase, though this growth was lower than the average in beauty and personal care. Despite being slightly higher than the previous year, this moderate increase can be attributed to the maturity of the category. Oral care is a basic and essential aspect o ...

Oral care saw significant current value growth in Belgum in 2024. Rising prices, especially in toothpaste, were the main factor behind the category’s increase in value sales. At the same time, the increasing sophistication of demand also played a role, as consumers’ interest in a broader and more co ...

Sales of beauty and personal care products grew in Cambodia in 2024 fuelled by the country's steady economic growth, with GDP growth of 5.4% in 2024 and a projected 6.0% rise in 2025. This growth has enhanced consumer purchasing power, leading to increased spending on beauty and personal care produc ...

Oral care in Azerbaijan saw relatively modest growth in current value terms in 2024, compared with the wider beauty and personal care market. Toothpaste, the largest category, remains an essential product for daily hygiene and enjoys consistently high levels of consumption. Nonetheless, rising publi ...

Oral care in Singapore saw a solid increase in retail current value terms in 2024. Toothbrushes remained the category accounting for the highest share of value sales in this year, with power toothbrushes seeing a much stronger increase than manual toothbrushes. Oral care is witnessing a notable surg ...

Sales of oral care saw steady growth in current value terms in 2024, driven by increasing consumer awareness of the importance of oral hygiene and rising disposable incomes. The category maintained steady growth, with whitening toothpaste in particular experiencing significantly higher demand as con ...

Oral care in Colombia saw robust current value growth in 2024, primarily driven by inflation-induced price increases, with Oral care excl power toothbrushes was the largest category and toothpaste the wheat segment most dynamic segment. However, oral care is a category that is suffering from down-tr ...