Oral Hygiene/Oral Care Market Research Reports & Industry Analysis

Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ...

Oral care in Guatemala experienced fairly modest growth in current value terms in 2024, as consumers remained cautious with spending due to sustained pressures from the rising cost of living. Purchasing habits leaned heavily toward value-driven formats, such as family-sized packaging, multipack deal ...

In 2024, oral care in Greece experienced an increase in value sales, although this was less robust than anticipated, particularly within toothpaste. A significant factor contributing to this underperformance was the government legislation enacted in March 2024, which imposed a minimum 30% reduction ...

Oral care in Romania witnessed strong growth rates in retail value terms over 2024, with retail volume sales also picking up well on the previous year. Consumers in Romania increasingly recognise the importance of regular oral care, leading to heightened awareness and concern regarding dental health ...

Retail volume and current value growth rates for oral care in Israel in 2024 were lower than those recorded in 2023. The slowdown was mainly attributable to elevated inflationary pressures and economic uncertainty related to the war against Hamas, which led many consumers to try to make savings by p ...

Oral care in Thailand is demonstrating consistent growth in 2024, propelled by the rising awareness of proper oral hygiene and the wider array of products. Companies are continuously refining their existing product formulations to enhance efficacy and adapt to evolving consumer demands. Furthermore, ...

In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, ...

Oral care saw current value growth in Saudi Arabia in 2024. The category continues to expand as awareness of dental health grows amongst consumers. This trend is being supported by government initiatives, healthcare professionals, and oral care brands promoting better hygiene habits. Increased acces ...

The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected ...

Oral care is taken seriously by local consumers in the Philippines as part of everyday hygiene and the need for aesthetic solutions provided by oral care products. Social gatherings remained high on the agenda in 2024, and this put a stronger emphasis on the need for healthy looking teeth. Overall, ...

Oral care registered healthy current value and moderate volume growth in Serbia in 2024. People are becoming more aware of the importance of oral health and its connection to overall wellbeing, and this drove demand for oral care. The prevalence of dental problems like cavities, gum disease and bad ...

Increased concerns around oral hygiene, alongside technological and scientific advancements, positively influenced the growth of oral care in Slovenia in 2024. However, rising product prices and inflation placed pressure on household budgets, prompting consumers to re-evaluate spending priorities. M ...

Oral care in Argentina experienced a contraction in retail volume sales, due to the complex economic context. Meanwhile, triple-digit growth in retail current value sales was driven by very high inflation rates, which dampened demand. Consumers faced a difficult financial situation, with real wage l ...

Sales of beauty and personal care in Jordan fell in current value terms in 2024, while volume sales rose. The slight decline in value sales reflects the impact of widespread consumer boycotts of international brands due to the Israel-Hamas war, which resulted in a notable shift toward local alternat ...

Sales of beauty and personal care in Myanmar rose at a double-digit rate in 2024 in value terms and somewhat more moderately in volume terms. Inflationary pressures, a lingering consequence of the 2021 coup in Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20. ...

In 2024, value sales of oral care increased, driven by the expansion of modern grocery retail in Georgian regions. This development enabled a wider range of oral care products to become accessible to a broader consumer base. Toothpaste remained the largest and most frequently used product within the ...

In 2024, value sales of oral care increased in Canada, with significant growth driven by a shift towards natural and organic products, as consumers increasingly prioritised products perceived as healthier and more sustainable. The broader trend towards natural ingredients, alongside growing awarenes ...

Sales of oral care in Italy continued to show stable growth in current value terms in 2024, driven mainly by products such as toothpaste, mouthwashes/dental rinses and tooth whiteners. The first two of these products are considered basic components of good oral hygiene and are considered indispensab ...

The global Anticavity Fluoride Mouthwash market size is predicted to grow from US$ 277 million in 2025 to US$ 399 million in 2031; it is expected to grow at a CAGR of 6.2% from 2025 to 2031. Anticavity Fluoride Mouthwash is a type of oral hygiene product designed to help prevent tooth decay and stre ...

The beauty and personal care market in Kazakhstan registered robust growth in current value terms in 2024. Overall, the local economy demonstrated a degree of resilience, despite global uncertainties and regional geopolitical tensions, particularly stemming from the ongoing war in Ukraine. While inf ...

Value sales of beauty and personal care in Laos grew strongly in 2024. However, a reliance on imported beauty and personal care products, combined with ongoing economic instability and currency fluctuations, has created challenges. Price fluctuations have become common, leading to unpredictable pric ...

Retail current value sales of oral care in Turkey enjoyed further dynamic growth in 2024. However, despite strong retail volume growth, inflationary pressure on prices skewed the retail current value growth performance. Oral care essentials included toothpaste, manual toothbrushes and increasingly m ...

Oral care in Ireland continued to see current value growth in 2024, supported by consistent demand for essential hygiene products and growing consumer interest in advanced solutions like whitening and enamel protection. Local shoppers remain keen to prioritise health, with many also trading up to sp ...

Overall, oral care in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales in 2024. The category’s performance was boosted by Swiss consumers’ desire to maintain good oral health. This desire gains importance since dentists’ bills are very hig ...

Oral care maintained positive growth in the Dominican Republic in 2024, in both value and volume terms, and with growth a little higher than seen in 2023. The use of oral care products and the daily brushing of teeth is an important habit for Dominicans, understanding that this impacts their overall ...