Oral Hygiene/Oral Care Market Research Reports & Industry Analysis

Oral care experienced solid current value growth in the United Arab Emirates in 2024. The category’s growth was driven by an upmarket shift in demand in the largest category, toothpaste and rising demand for electric toothbrushes. The ongoing popularity of toothpaste as the main oral care product in ...

Value sales of oral care in Portugal recorded a strong, single-digit uplift in 2024, despite its already high market penetration. This continued growth can be attributed to constant innovation across the category, with brands introducing new technologies and more effective formulations to meet evolv ...

Oral care in Estonia posted solid growth in current value terms over 2024, supported by steady demand for toothpaste and the growing interest in electric toothbrushes and tooth whitening products. While daily usage routines remained consistent, small upgrades, like switching to enamel-protective or ...

Oral Hygiene Global Industry Almanac 2020-2029 Summary Global Oral Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players ...

Oral Hygiene Global Industry Guide 2020-2029 Summary Global Oral Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players i ...

Teeth Whitening Gels Market 2025-2029 The teeth whitening gels market is forecasted to grow by USD 62.4 mn during 2024-2029, accelerating at a CAGR of 3.3% during the forecast period. The report on the teeth whitening gels market provides a holistic analysis, market size and forecast, trends, growth ...

Oral care registered a modest increase in current value sales, though volume sales were unchanged. Core products like toothpaste and manual toothbrushes drove the bulk of purchases. However, while value was the key driver of sales, there was also growing interest in products offering additional bene ...

Oral Hygiene Top 5 Emerging Markets Industry Guide 2020-2029 Summary The Emerging 5 Oral Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions ...

Oral Hygiene North America (NAFTA) Industry Guide 2020-2029 Summary The NAFTA Oral Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions of the ...

2024 marked another year of solid value growth for beauty and personal care in Norway, supported by a high level of consumer interest and the continued expansion of pharmacy and specialist retail. Although growth slowed slightly compared to the post-pandemic rebound years, the industry remained resi ...

Oral care in Lithuania stagnated in 2024, with flat retail volume growth and a moderate increase in retail current value sales, underpinned by prices rises. The major categories, toothpaste and manual toothbrushes, are highly saturated and new purchases often rely on replacements and heavy price pro ...

Value sales of oral care increased in 2024. Growth was primarily driven by rising demand for peripheral products such as dental floss and electric toothbrushes, alongside moderate inflationary effects. The largest category in 2024 was toothpaste, which remained stable in value terms despite flat vol ...

Toothpaste Market 2025-2029 The toothpaste market is forecasted to grow by USD 3846.9 mn during 2024-2029, accelerating at a CAGR of 3.3% during the forecast period. The report on the toothpaste market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as ...

The industry is expected to increase at a CAGR of 16.13% over the forecast period. The market is developing due to rising knowledge of the health and wellness advantages of ayurveda, as well as increased use of ayurvedic products around the world. Furthermore, the rising global campaign is driving m ...

Beauty and personal care in Indonesia achieved positive growth in both retail volume and current value terms in 2024, supported by several key factors. Younger consumers drove demand, influenced by heightened awareness of hygiene, personal appearance, and global beauty trends. Social media platforms ...

Oral care in Indonesia experienced only slow growth in retail current value terms in 2024, reflecting the maturity of the category. With oral hygiene products such as toothpaste and toothbrushes being household staples, penetration levels are already high, leaving limited room for significant growth ...

Having contracted in 2023, retail current value sales of oral care rebounded strongly in 2024. Demand was boosted by the return of some local consumers to the formal market, as they previously purchased oral care products in Argentina or on the informal market. Due to recent adjustments in Argentina ...

Oral care in Egypt saw a slight increase in volume sales but a substantial rise in overall category value in 2024. This was directly attributable to significant price increases which resulted from the devaluation of Egyptian pound, which raised the cost of imported oral care products. Despite the vo ...

Widespread consumer awareness about basic oral hygiene practices, supported by health education campaigns, sustained demand for oral care products in 2024. Toothpaste remained by far the largest category, with affordable family-size toothpaste packs leading sales, while whitening, anti-cavity, and h ...

Oral care saw strong current value growth in Ukraine in 2024. Oral care is an important part of the daily personal care routines of Ukrainian consumers, especially since dental care services became more expensive and less available due to the war in the country. Toothpaste is the largest category in ...

Sales of oral care products in Kazakhstan increased in both volume and current value terms in 2024. Global trends - such as the growing popularity of healthy lifestyles and the active promotion of oral care by social media influencers - are helping to raise awareness, particularly among younger cons ...

Oral care in Malaysia continued to record strong retail volume and current value growth in 2024, albeit slower than in 2022 and 2023. Growth continued to be seen in categories like toothpaste and mouthwashes and power toothbrushes. Younger generations, with improved education levels and higher produ ...

Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ...

Oral care in Guatemala experienced fairly modest growth in current value terms in 2024, as consumers remained cautious with spending due to sustained pressures from the rising cost of living. Purchasing habits leaned heavily toward value-driven formats, such as family-sized packaging, multipack deal ...

In 2024, oral care in Greece experienced an increase in value sales, although this was less robust than anticipated, particularly within toothpaste. A significant factor contributing to this underperformance was the government legislation enacted in March 2024, which imposed a minimum 30% reduction ...