Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Beauty and Personal Care in Mexico

    ... unemployment rate and the appreciation of the MXN against the USD, creating the phenomenon of the Super Peso. This strengthened the purchasing power of Mexican consumers and had a particularly beneficial impact on sales of ... Read More

  • Personal Care Services - US Industry Market Research Report with Recession Risk Analysis & Forecasts

    ... report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance ... Read More

  • Hair Care in Ecuador

    ... on hair health and appearance. Consumers are willing to invest in multiple products to maintain strong, healthy, and well-groomed hair. Innovations in natural ingredients, sulphate-free formulae, and specialised treatments are driving interest, while premium and ... Read More

  • Premium Beauty and Personal Care in France

    ... of technical and functional ingredients in many products which are helping to convince consumers that it is worth spending more on a product which can guarantee results or is scientifically proven. While some consumers are ... Read More

  • Beauty and Personal Care in Poland

    ... confidence. Euromonitor International's Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More

  • Mass Beauty and Personal Care in Poland

    ... also becoming increasingly accessible, both through brick-and-mortar outlets and online platforms. This enables younger customers to experiment with mass products while investing and risking little. Everyday essentials like skin care and deodorants are deeply embedded ... Read More

  • Hair Care in Chile

    ... the strong performance of conditioners and treatments. Local consumers are increasingly willing to invest in high-value hair treatments, including deep conditioning masks, heat protectants, hair oils, and acid-based treatments. Therefore, hair treatments experienced the most... ... Read More

  • Hair Care in Slovakia

    ... offered online, while a premiumisation trend in mass hair care has made higher quality products more accessible at reduced prices. This dynamic has introduced significant competition to salon professional hair care. Euromonitor International's Hair Care ... Read More

  • Hair Care in Japan

    ... these factors somewhat cooled the growth momentum previously driven by price increases in the largest categories, shampoos, and conditioners and treatments. Meanwhile, styling agents saw a particularly strong growth rate, driven by consumer interest in ... Read More

  • Hair Care in the US

    ... increases, and the stabilisation of baseline demand for salon professional hair care. Overall, salon professional hair care led the growth performance in 2024, with an 8% current value increase. Alongside salon professional products, styling agents, ... Read More

  • Mass Beauty and Personal Care in South Korea

    ... care in 2024. This robust expansion can be attributed to the surge in the popularity of K-beauty, which has shifted its focus from premium brands such as The Whoo and Sulwhasoo to mass brands such ... Read More

  • Hair Care in France

    ... in hair care, with consumers willing to spend more on technical products which deliver results. The development of hair care routines is also central to this trend. Brands are using social media and other advertising ... Read More

  • 2025 Personal Care Services Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Personal Care Services industry combined with country and regional economic, firmographic, and demographic data. Our analysts develop the forecasts ... Read More

  • 2025 Tanning Salons, Day Spas, and Other Personal Care Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... from 2013 through 2024, with forecasts for 2025 and 2029. The historical data utilizes in-depth survey results from companies in the Tanning Salons, Day Spas, and Other Personal Care industry combined with country and regional ... Read More

  • Premium Beauty and Personal Care in Poland

    ... skin and body care as integral to overall wellbeing. Local consumers no longer view beauty routines as merely aesthetic; rather, they perceive them as self-care rituals closely linked to physical and mental health. This is ... Read More

  • Mass Beauty and Personal Care in the Czech Republic

    ... high level of promotions among mass brands. Czech consumers are historically price sensitive, and seeking promotional events has become somewhat of a national sport, with this trend set to continue, even as consumer spending power ... Read More

  • Premium Beauty and Personal Care in Bolivia

    ... of US dollars in the country, which directly impacted import costs. Since premium offerings are predominantly imported, the scarcity of foreign currency has significantly affected retail prices. Euromonitor International's Premium Beauty and Personal Care in ... Read More

  • Beauty and Personal Care in Honduras

    ... Although inflationary pressures were lower than in the previous two years, the accumulated cost of living continued to impact purchasing behaviour in a country with high poverty rates. It is estimated that nearly three-quarters of ... Read More

  • Mass Beauty and Personal Care in Bolivia

    ... fees incurred when paying suppliers have resulted in higher costs for businesses, which have been ultimately passed onto consumers. As a result, many individuals are migrating from premium products to more affordable alternatives. To meet ... Read More

  • Premium Beauty and Personal Care in the Czech Republic

    ... influential in promoting premium beauty and personal care products, with influencers playing a key role in boosting the popularity of the top premium brands. Examples include brands such as Sol de Janeiro body mist sets, ... Read More

  • Hair Care in Bolivia

    ... consumers showing low tolerance for counterfeit or illegal options, and smuggled alternatives becoming less available due to rising US dollar prices, shoppers have increasingly turned to legal, branded products - boosting legitimate sales across the ... Read More

  • Hair Care in the Czech Republic

    ... of the lower inflation levels, while there has also been a lower purchasing frequency of salon professional hair care. A premiumisation trend in mass hair care has been observed, making higher quality products more widely ... Read More

  • Hair Loss Treatment Manufacturing in the US - Industry Market Research Report

    ... pressures, adversely affecting industry revenue. Furthermore, demand for hair loss treatments declined in 2020 because of COVID-19. Also, consumer confidence has dropped for most of the period and soaring inflation has caused interest rates to ... Read More

  • Personal Care Products - International Trade in Q1-2025:Top Markets' Performance by Major Competitors

    ... in exports of Personal Care Products. Information contained in this report is derived from the ExportPlanning Database (available on www.exportplanning.com), that was developed from the UN(Monthly Comtrade), Eurostat (db Comext) and US Census Bureau (db ... Read More

  • Shampoo - International Trade in Q1-2025: Top Markets' Performance by Major Competitors

    ... USD values. Information contained in this report is derived from the ExportPlanning Database (available on www.exportplanning.com), that was developed from the UN(Monthly Comtrade), Eurostat (db Comext) and US Census Bureau (db UsaTrade) databases. Information contained ... Read More

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