Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Beauty and Personal Care in Vietnam

    ... and social commerce, particularly TikTok Shop and livestream shopping, has also made beauty and personal care products more accessible, while endorsements from key opinion leaders (KOLs) and user generated content continued to shape purchasing decisions. ... Read More

  • Hair Care in Croatia

    ... — a trend which is being seen across various beauty and personal care categories. Local consumers are increasingly opting for hair care brands and products which help them to address specific hair and scalp problems, ... Read More

  • Hair Care in Azerbaijan

    ... include solutions for damaged hair, strengthening and anti-hair loss benefits, hydration, and protection against dryness. Euromonitor International's Hair Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at ... Read More

  • Mass Beauty and Personal Care in Denmark

    ... increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in ... Read More

  • Mass Beauty and Personal Care in Croatia

    ... retains a large consumer base. While more affluent consumers’ appetite for higher value products has increased in line with the improved quality of life, alongside a greater attention to detail concerning aesthetic appearance and wellbeing, ... Read More

  • Premium Beauty and Personal Care in Colombia

    ... often using concentrated formulations to ensure efficacy. For instance, Eucerin launched Hyaluronic Filler with Epicelline, which is said to reactivate genes, while Beiersdorf offers age clock technology. Value growth was also bolstered by pri... Euromonitor ... Read More

  • Hair Care in Costa Rica

    ... the year. However, it remained below the level at the beginning of the review period (2019), as premium products lost significant retail value share in 2020 amid the onset of COVID-19. Euromonitor International's Hair Care ... Read More

  • Premium Beauty and Personal Care in Bosnia and Herzegovina

    ... growing demand for premium offerings in skin care, such as acne treatments, hand care, body care and anti-agers in particular, while premium cosmetics also performed well and were a key contributor to overall value sales. ... Read More

  • Premium Beauty and Personal Care in Croatia

    ... local consumers, there remains an affluent niche of consumers who continue to opt for premium beauty and personal care products, perceiving them to be of a higher quality and greater efficacy. Euromonitor International's Premium Beauty ... Read More

  • Mass Beauty and Personal Care in Belgium

    ... and personal care brands managed to outperform their premium counterparts. The performance of the mass segment, however, was not only due to the price factor. Indeed, in categories such as hair care and bath and ... Read More

  • Hair Care in Dominican Republic

    ... priority. Indeed, local consumers believe that self-care begins with paying special attention to hair care. Seeking to show clean, shiny, silky hair, with no split ends or dandruff, are patterns sought by the majority of ... Read More

  • Mass Beauty and Personal Care in Uzbekistan

    ... While premium registered higher value growth, mass continued to account for significantly more value sales. Consumers continued to be price sensitive, as disposable incomes were still under pressure. Compounding economic challenges—remittance flows from overseas migrants ... Read More

  • Premium Beauty and Personal Care in Uzbekistan

    ... currency devaluation. Premium brands continued to introduce advanced formulations and this sustained consumer interest. Premium fragrances accounted for most value sales. Premium fragrances are associated with sophistication, exclusivity and status, making them desirable luxury it... ... Read More

  • Mass Beauty and Personal Care in Bosnia and Herzegovina

    ... and personal products are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current value growth was lower ... Read More

  • Hair Care in Vietnam

    ... leading to greater interest in treatments, nourishing formulas, and scalp care solutions. The trend toward premiumisation is also evident, with more consumers opting for sulphate-free, organic, and ingredient-focused products. Euromonitor International's Hair Care in Vietnam ... Read More

  • Mass Beauty and Personal Care in Dominican Republic

    ... and regulated purchases. However, at the same time, beauty and personal care habits are strongly rooted in the behaviour of Dominican consumers, who are not willing to give them up, even in periods of budgetary ... Read More

  • Premium Beauty and Personal Care in Dominican Republic

    ... fact that the country has experienced a period of inflationary pressures in recent years, along with local consumers’ overall cautious spending, did not necessarily result in a decline in premium-positioned products. Higher-income consumers continued to ... Read More

  • Beauty and Personal Care in Cambodia

    ... has enhanced consumer purchasing power, leading to increased spending on beauty and personal care products. Euromonitor International's Beauty and Personal Care in Cambodia report offers a comprehensive guide to the size and shape of the ... Read More

  • Beauty and Personal Care in El Salvador

    ... Central Reserve Bank (BCR) this country closed with a CPI of 0.3%, being the lowest in the previous four years. Although the country showed macroeconomic stability, it continued to face challenges in social development. According ... Read More

  • Hair Care in Bosnia and Herzegovina

    ... and toners are growing in popularity. In addition, offerings with natural and organic ingredients are in demand and consumers are increasingly scrutinising ingredients and seeking clean ingredients that are free from parabens and other chemicals. ... Read More

  • Premium Beauty and Personal Care in Azerbaijan

    ... more stable flow of premium offerings into the market. Azerbaijan is a country in which social status and personal image hold significant cultural importance, and as such, demand for premium beauty products—particularly fragrances - remains ... Read More

  • Premium Beauty and Personal Care in Denmark

    ... led to higher consumer spending, which in turn prompted many consumers to resume buying more premium products. As a result, premium beauty and personal care registered stronger growth than mass beauty and personal care in ... Read More

  • Beauty and Personal Care in Bangladesh

    ... confidence, particularly in the second half of the year. Euromonitor International's Beauty and Personal Care in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Hair Care in Colombia

    ... high-quality skincare ingredients such as peptides, collagen, hyaluronic acid, and vitamins A and E, along with Piroctone Olamine for scalp dryness. Euromonitor International's Hair Care in Colombia report offers a comprehensive guide to the size ... Read More

  • Premium Beauty and Personal Care in Vietnam

    ... increasingly prioritising self-care and skin care routines, shifting towards dermatologist-backed brands, high-performance ingredients, and prestige fragrances. The rapid expansion of e-commerce and social commerce has also made premium beauty and perso... Euromonitor International's Premium Beauty ... Read More

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