Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
...Show More ...Show Less


Hair Care Industry Research & Market Reports

  • Beauty and Personal Care in Saudi Arabia

    ... have also been boosted by urbanisation, climate factors, and digital engagement in several categories. Moreover, health conscious consumers are investing in dermocosmetics, while consumers across the board are gravitating towards natural, organic, and sustainab... Euromonitor ... Read More

  • Beauty and Personal Care in Canada

    ... a result, many consumers adopted a thoughtful approach to their purchases, combining premium options with cost-saving strategies, actively looking for promotions and discounts, while some trading down to less expensive alternatives. Despite these budget-conscious habits, ... Read More

  • Beauty and Personal Care in Kuwait

    ... to beauty and personal care in Kuwait in 2024, with consumers focusing more on discounts and promotions rather than trading down to cheaper brands or cutting down their spending. Euromonitor International's Beauty and Personal Care ... Read More

  • Beauty and Personal Care in Switzerland

    ... caused by rising costs of raw materials, production and distribution. Euromonitor International's Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Beauty and Personal Care in Greece

    ... though lessened, in 2024. In addition, certain categories were impacted by government regulations. In early 2024, authorities introduced a measure requiring suppliers of specific product categories to reduce their commercial offers to retailers by 30%. ... Read More

  • Mass Beauty and Personal Care in Turkey

    ... and the strategic utilisation of social media platforms to enhance brand engagement and reach. Additionally, health and beauty specialists, most notably Watsons, Gratis and a new retailer Mion, played a critical role by maintaining aggressive ... Read More

  • Premium Beauty and Personal Care in Canada

    ... spending, with greater scrutiny placed on the perceived value and efficacy of premium offerings. As a result, Canadian consumers increasingly made deliberate choices, opting to invest in products they valued, while trading down or selecting ... Read More

  • Premium Beauty and Personal Care in Israel

    ... by heightened economic uncertainty and elevated inflationary pressures related to the country’s war against Hamas, which made consumers more inclined to rein in discretionary spending. Imported brands were particularly hard hit by this behaviour after ... Read More

  • Beauty and Personal Care in Jordan

    ... due to the Israel-Hamas war, which resulted in a notable shift toward local alternatives. Euromonitor International's Beauty and Personal Care in Jordan report offers a comprehensive guide to the size and shape of the market ... Read More

  • Beauty and Personal Care in Paraguay

    ... Paraguayan consumers to the formal market. This shift occurred after the purchase of contraband products from Argentina decreased, largely due to an exchange rate adjustment in Argentina that narrowed the price gap between the two ... Read More

  • Premium Beauty and Personal Care in Greece

    ... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More

  • Hair Care in Serbia

    ... and also contain natural oils. In addition, the product range is expanding, with offerings now including hair masks, as well as oils and serums. Styling products are also a growing segment. Colourants accounted for most ... Read More

  • Premium Beauty and Personal Care in Thailand

    ... strong purchasing power among high-income and affluent consumers, provides a solid consumer base for premium brands. Given the fast turnaround in new beauty products, consumers tend to be less loyalty to brands and will not ... Read More

  • Premium Beauty and Personal Care in Switzerland

    ... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More

  • Hair Care in Kazakhstan

    ... which has reached a high level of maturity. Nevertheless, consumers are increasingly selecting shampoos with specific functions - such as anti-dandruff, colour protection, repair, strengthening, or hydration. This shift in demand is encouraging brands to ... Read More

  • Hair Care in Georgia

    ... improved accessibility and availability. In addition, the active expansion of pharmacies across Georgian regions played a key role in widening the assortment of hair care products available to consumers. Euromonitor International's Hair Care in Georgia ... Read More

  • Premium Beauty and Personal Care in North Macedonia

    ... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More

  • Hair Care in Greece

    ... the effects of the ongoing cost-of-living crisis. This legislation forced hair care brands to lower their prices by an amount equivalent to one-third of total commercial allowances, which significantly dampened the inflation-driven value growth trend ... Read More

  • Mass Beauty and Personal Care in Guatemala

    ... constraints, consumers are reluctant to abandon their personal care routines. Indeed, the rising cost of living in recent years has made mass beauty and personal care products even more essential for many, as they provide ... Read More

  • Hair Care in Malaysia

    ... spa treatments, availing themselves of the larger number of quality conditioners and treatments available in the serum format. Meanwhile, one of the latest Guardian stores in Malaysia features a first-of-its-kind Salon-At-Home hair care section, powered ... Read More

  • Mass Beauty and Personal Care in Italy

    ... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More

  • Mass Beauty and Personal Care in Thailand

    ... affordability are key factors in the purchasing decision. Thai consumers are developing more sophisticated tastes and seek a range of features from mass products, whilst also demanding affordability and accessibility. Premium-positioned mass products are evolving... ... Read More

  • Premium Beauty and Personal Care in Guatemala

    ... a large portion of the population - wealthier consumers are clearly willing to invest in products that promise superior results, utilise higher-quality formulations, or confer a sense of status. Euromonitor International's Premium Beauty and Personal ... Read More

  • Hair Care in Argentina

    ... retail current value sales, but driven by very high inflation rates. Faced with a difficult economic scenario, consumers reduced the quantity of product used during showers and, in some cases, replaced essential products like standard ... Read More

  • Hair Care in Saudi Arabia

    ... and dryness, has led to greater demand for products that protect and nourish hair, such as shampoos, conditioners, and treatments. In addition, a rise in disposable income, changing consumer preferences, and a growing emphasis on ... Read More

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings