Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Angola Beauty and Personal Care

    ... produced skin and hair products experienced more modest price hikes driven by inflation and manufacturing expenses. Demand for national brands and products has surged due to an expanded range of offerings. This increase in supply ... Read More

  • Slovenia Mass Beauty and Personal Care

    ... the performance of private label in recent years. Mass colour cosmetics was one of the best-performing categories, with growth being driven by Gen Z and their growing interest in make-up. Brands such as NYX, which ... Read More

  • Pakistan Premium Beauty and Personal Care

    ... penchant for quality and indulged in luxury products, propelling growth across premium categories such as skin care, cosmetics, and fragrances. Notably, premium skin care emerged as the largest product area within the segment, driven by ... Read More

  • Laos Beauty and Personal Care

    ... for colour cosmetics and men’s grooming. Despite this, persistent inflation and currency depreciation have restrained spending among low-income groups. The industry's trajectory is increasingly influenced by social media and Western beauty trends, underscoring the rising ... Read More

  • North Macedonia Premium Beauty and Personal Care

    ... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More

  • Indonesia Hair Care

    ... care routines, the end of the review period saw the emergence of a greater number of products which targeted various hair and scalp issues. For example, thinning hair, or hair loss is one of the ... Read More

  • Uruguay Mass Beauty and Personal Care

    ... all suffered significant drops in demand during the year as volume sales performances were even worse than what was seen during 2022. These sales decreases are closely linked to cross-border shopping, with a significant proportion ... Read More

  • Cambodia Beauty and Personal Care

    ... can access a wider range: skin care, hair care, colour cosmetics, fragrances, oral care and men's grooming, etc. As the global focus on sustainability, wellness and digital forms continues to grow, Cambodia is witnessing an ... Read More

  • Indonesia Beauty and Personal Care

    ... the home, which meant that they were more likely to use products such as colour cosmetics and hair care products as part of their daily routines. The country’s expanding middle class population was also a ... Read More

  • Indonesia Premium Beauty and Personal Care

    ... a distinct target audience, being comprised mainly of consumers in higher-income households, who tend to remain loyal to their favourite brands. While some middle-income consumers also purchase premium beauty and personal care products, they tend ... Read More

  • Uruguay Premium Beauty and Personal Care

    ... to rise steadily. In particular, sales growth is being driven by premium sun care, premium colour cosmetics and premium fragrances as the consumer base for premium brands continues to expand, fuelling a premiumisation trend as ... Read More

  • North Macedonia Beauty and Personal Care

    ... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More

  • North Macedonia Mass Beauty and Personal Care

    ... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More

  • Denmark Mass Beauty and Personal Care

    ... downtrading to cheaper alternatives as Danes faced higher interest rates and energy costs. Current value growth was partly driven by higher inflation, which resulted in price increases. This encouraged some consumers to limit spending altogether ... Read More

  • Malaysia Hair Care

    ... in the hair care routines of many consumers. Unable or unwilling to visit hair salons there was a surge in use of products such as colourants and conditioners and treatments during 2021 with this pattern ... Read More

  • Malaysia Mass Beauty and Personal Care

    ... to provide superior efficacy, such as glutathione, retinol, hyaluronic acid, and tranexamic acid, among others. Mass skin care brands Bio-essence, Wardah, and Eucerin like were active in the launch of new products boasting improved formulas: ... Read More

  • Qatar Beauty and Personal Care

    ... offering an extensive range of treatments, Qatar's affluent population, renowned for their emphasis on appearance and grooming, continues to invest significantly in beauty and personal care products and treatments. Euromonitor International's Beauty and Personal Care ... Read More

  • Serbia Beauty and Personal Care

    ... due to these price hikes, volume sales saw a slowdown or decline as income growth failed to keep pace with rising prices. Many consumers sought more affordable options, turning to private label products, or seeking ... Read More

  • Lithuania Beauty and Personal Care

    ... inflation was present, price increases were lower than in 2022, with positive retail volume growth noted in areas including sun care, skin care and baby and child-specific products. While mass items recorded the bulk of ... Read More

  • Georgia Hair Care

    ... as serums or styling agents. Hair colourants are also popular, as Georgia women prefer to dye grey hair and many opt for a cheaper home treatment than visiting a hair salon. Though standard shampoo accounted ... Read More

  • Ecuador Mass Beauty and Personal Care

    ... 28% of value sales in this category are accounted for by direct selling companies. Direct selling players were among the companies most affected by the COVID-19 pandemic and therefore they have also been the ones ... Read More

  • Georgia Mass Beauty and Personal Care

    ... was growth. Mass beauty and personal products are continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. As such, though value for money was the ... Read More

  • Denmark Hair Care

    ... resulted in some downtrading to more affordable solutions. However, the shift back to using hair salons post pandemic also lowered demand for hair care products. Many Danes had delayed having haircuts and treatments during the ... Read More

  • Serbia Premium Beauty and Personal Care

    ... a strategic price increase strategy adopted by key market players. Serbians maintained a steadfast preference for premium products, often reserved for special occasions, thereby bolstering sales. Euromonitor International's Premium Beauty and Personal Care in Serbia ... Read More

  • Ecuador Hair Care

    ... this context, for example, categories such as salon professional hair care have seen significant sales growth and this applies not only to the beauty salons where these products are sold, but also chained players in ... Read More

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