Hair Care Market Research Reports & Industry Analysis

Hair care products are big business for men and women. Products include: coloring, shampoos, conditioners, oils, sheens, gels, relaxant products and curling products. In the United States, the hair care business is over $83 billion. Women are the primary consumers of hair care products. Retailers include: beauty supply shops and hair salons. Some of the major players in the industry are L’Oreal, Procter & Gamble and Unilever which comprise over 60% of the market share in the U.S. The consumer goods retail hair care division is expect to have continued growth over the next 2­5 year period of time with one of the largest growth areas to be in the African American community.
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Hair Care Industry Research & Market Reports

  • Mass Beauty and Personal Care in Vietnam

    ... standards, and rapid urbanisation. Consumers are becoming more influenced by social media trends, leading them to allocate larger budgets for beauty and personal care products. They are increasingly choosing targeted solutions that address specific needs ... Read More

  • Hair Care in Hong Kong, China

    ... professional hair care, as consumers looked to recreate professional results at home, and conditioners and treatments, in line with greater attention to self-care and nourishment of hair and scalp. Euromonitor International's Hair Care in Hong ... Read More

  • Hair Care in Peru

    ... key role in restoring sales to pre-pandemic levels. The strong performance is attributed to various market players, who implemented highly active sales and marketing strategies. These efforts ensured strong product distribution across the market and ... Read More

  • Premium Beauty and Personal Care in Peru

    ... in mass beauty and personal care. The premium segment remains relatively small within the overall category, as it targets a high-income consumer base, a much smaller demographic than that served by mass-market products. For this ... Read More

  • Hair Care in Belgium

    ... always seeking the best deals, both offline and online. They were also quite attentive to and aware of sustainability, in terms of packaging, and of health benefits, in terms of ingredients. The positive performance of ... Read More

  • Premium Beauty and Personal Care in Vietnam

    ... increasingly prioritising self-care and skin care routines, shifting towards dermatologist-backed brands, high-performance ingredients, and prestige fragrances. The rapid expansion of e-commerce and social commerce has also made premium beauty and perso... Euromonitor International's Premium Beauty ... Read More

  • Mass Beauty and Personal Care in Colombia

    ... available options without compromising on quality, which remains the most important criterion for purchases despite a challenging economic climate. Mass adult sun care experienced the most impressive growth, gaining momentum not as an indulgence but ... Read More

  • Hair Care in Colombia

    ... high-quality skincare ingredients such as peptides, collagen, hyaluronic acid, and vitamins A and E, along with Piroctone Olamine for scalp dryness. Euromonitor International's Hair Care in Colombia report offers a comprehensive guide to the size ... Read More

  • Beauty and Personal Care in Japan

    ... stores strengthening their beauty portfolios, and also the entry and category expansion of luxury brands in the Japanese market. In 2024, skin care and colour cosmetics grew thanks to hit hero products and price adjustments ... Read More

  • Beauty and Personal Care in South Korea

    ... the growth rate of premium beauty and personal care in this year, although both saw growth. Essential categories such as oral care and bath and shower saw a slowdown in growth, while the rapid growth ... Read More

  • Beauty and Personal Care in Chile

    ... of new brands, product launches, and the expansion of private label. In 2024, Chile's economy showed signs of improvement compared to the previous year. The country's GDP grew by 2.6%, exceeding official projections and marking ... Read More

  • Beauty and Personal Care in Bulgaria

    ... and local brands, which are generally more affordable, especially in categories such as bath and shower and oral care. Nonetheless, many consumers enjoyed higher disposable income in 2024, which contributed to the positive development of ... Read More

  • Hair Care in the Netherlands

    ... consumers showed growing interest in more sophisticated and higher-priced products. The shift towards premiumisation, including salon-grade hair care and functional treatments, played a central role in value growth. Euromonitor International's Hair Care in Netherlands report ... Read More

  • Ayurveda Market Research Report Information by Product (Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others), by Form (Powder, Tablets, Capsules, Liquid and Others), by Application (Healthcare(Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) and Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care(Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others), Others)), by Distribution Channel (Business to Business (B2B) (Wholesalers, Pharmacies, Supermarkets, Others) and Business to Consumer (B2C)), and Region (North America, Europe, Asia-Pacific and Rest of the World) Industry Forecast till 2032

    ... of 16.13%. The Ayurveda market is expanding due to rising government backing for ayurvedic products, increased global use of ayurvedic products, and growing knowledge of the health and wellness benefits of ayurveda. Campaigns like Dabur's ... Read More

  • Hair Care in China

    ... concerns, such as hair loss (e.g., anti-hair loss serums) or scalp health (e.g., scalp exfoliators). This trend drove down sales of traditional shampoos, while pushing up average unit prices. Simultaneously, younger demographics in particular have ... Read More

  • Premium Beauty and Personal Care in the Netherlands

    ... linked to the evolving perception of premium products as an accessible form of indulgence. Many Dutch consumers continue to mix and match within their routines, choosing to complement affordable private label options with select premium ... Read More

  • Hair Care in Mexico

    ... care has significantly contributed to the growth of the entire category, fuelled by consumers' increasing interest in premium hair care and specialised products addressing specific scalp needs. This trend has particularly benefited categories such as ... Read More

  • Beauty and Personal Care in China

    ... to tighten their budgets, resulting in a shift towards more affordable alternatives, especially in non-essential beauty and personal care categories. This trend was particularly evident in the premium segment, in which some consumers scaled back ... Read More

  • Beauty and Personal Care in Finland

    ... the extra value in 2024 stemmed from Finns looking for higher quality products; at the same time, some immature categories boosted overall growth through rising volume sales. The industry's resilience amid economic uncertainties underscores its ... Read More

  • Hair Care in Hungary

    ... and Syoss Root Retouch rose in popularity, offering convenient at-home solutions for consumers seeking professional results without the salon prices. Temporary colour drops also saw strong demand, with innovations such as Live Temporary Color Drops ... Read More

  • Mass Beauty and Personal Care in Spain

    ... from premium ranges to mass products and from medium range products to private label options as they looked to save money. This trend was supported by the ongoing shift from purchasing goods to investing in ... Read More

  • Hair Care in Bulgaria

    ... where different hair care products are rotated throughout the week, such as masks, serums, and oils, is gaining ground in Bulgaria. Hair glossing is another viral trend gaining traction via social media in 2024, further ... Read More

  • Premium Beauty and Personal Care in Spain

    ... pressures led to high unit prices against a backdrop of lower consumer spending power, which resulted in consumers minimising their non-essential expenditure and trading down to less expensive products. There was a notable switch from ... Read More

  • Premium Beauty and Personal Care in South Korea

    ... in this year compared with the previous year. However, the overall trend remained similar, with no significant shifts. Categories benefiting from gifting demand, such as hand care, continued to perform particularly well. The popularity of ... Read More

  • Beauty and Personal Care in Spain

    ... rates remained higher than at the beginning of the review period. This resulted in Spaniards displaying a more cautious attitude towards spending, which in a number of cases resulted in consumers postponing beauty and personal ... Read More

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