General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Polishes in Portugal

    ... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More

  • Home Insecticides in Croatia

    ... instance, Kamfor tablets, used for repelling moths, are marketed not only for their insect-repelling properties but also for their ability to remove unpleasant shoe odours and impart a fresh scent. This multi-functionality trend taps... Euromonitor ... Read More

  • Polishes in Dominican Republic

    ... which typically come at lower retail prices - an important factor during times of economic hardship. Euromonitor International's Polishes in Dominican Republic market report offers a comprehensive guide to the size and shape of the ... Read More

  • Home Insecticides in Costa Rica

    ... continued to rise in 2024, albeit at a slower rate than earlier in the review period, as inflationary pressure abated somewhat. Nonetheless, the National Institute of Statistics and Census noted that insecticides were among the ... Read More

  • Home Insecticides in Azerbaijan

    ... sensitive after several years or price rises and so cut their spending as much as possible. In addition, there continued to be supply issues arising from the war in Ukraine. Euromonitor International's Home Insecticides in ... Read More

  • Home Insecticides in Mexico

    ... The climate has been one of the key factors, with extended hot and rainy seasons in the country, but there are also others, such as the lack of physical barriers, the growth of urban and ... Read More

  • Home Insecticides in Estonia

    ... insect numbers, it still caused enough of a problem for Estonians to drive demand for these products. Insecticide baits are registering the highest volume growth in the year, becoming a preferred choice amongst consumers as ... Read More

  • Polishes in Mexico

    ... Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic uncertainty prevented a stronger increase. Private label was able to see growth in polishes in 2024, targeting consumers who value both performance and price. ... Read More

  • Home Insecticides in Turkey

    ... the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions. The global climate crisis has resulted in drier conditions in some regions and wetter conditions ... Read More

  • Polishes in Latvia

    ... appreciating the multifunctional nature of the polish, which not only effectively eliminates dust but also contributes to the overall care and preservation of furniture. This extended care helps prolong the service life of furniture, thereby ... Read More

  • Polishes in Costa Rica

    ... current value sales slowed during the latter part of the review period, and this trend continued in 2024. Competing products, such as surface care, increasingly offer cleaning properties that are similar to polishes. Many local ... Read More

  • Home Insecticides in Sweden

    ... those that deliver quick and immediate results. Beyond short-term effectiveness, formulations that offer extended protection against reinfestation hold particular appeal. As such, manufacturers have been strategically positioning... Euromonitor International's Home Insecticides in Sweden market report ... Read More

  • Polishes in Slovakia

    ... essential products and they are prone to cut down on usage during times of economic pressure and high prices. Therefore, polishes struggled to attract new consumers while those who used them mostly did so occasionally, ... Read More

  • Home Insecticides in South Africa

    ... in South Africa. Consumer awareness of the diseases of associated with common household pests such as flies and cockroaches is constantly rising, contributing to the rising demand for home insecticides. Euromonitor International's Home Insecticides in ... Read More

  • Home Insecticides in South Korea

    ... chemicals, may pose health risks or environmental harm. As consumers have become more conscious of the ingredients in household products, demand for traditional home insecticides dropped. Leading brands managed to offset some of the volume ... Read More

  • Polishes in the Czech Republic

    ... significantly. Modern consumers increasingly favour multi-purpose cleaning products, which offer greater convenience and versatility, over traditional polishes. This behavioural shift has resulted in declining sales volumes, though the average unit price of... Euromonitor International's Polishes ... Read More

  • Polishes in Egypt

    ... In place of floor polishes, consumers switched to using floor cleaners with polishing features to accommodate tighter budgets and due to convenience. Tiles are highly popular flooring options in Egyptian households. As tiles do not ... Read More

  • Home Insecticides in Bulgaria

    ... and spray/aerosols and are primarily used outdoors, limiting their practical application. Euromonitor International's Home Insecticides in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Global Candle Market 2025-2029

    ... analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, ... Read More

  • Home Insecticides in Canada

    ... their spending, and looked to purchase products during promotions or turned to lower priced products. Growth was driven by the strong insect season in many regions of Canada in 2024 due to a mild winter ... Read More

  • Polishes in South Africa

    ... Demand for polishes has been lower, partly due to the difficult economic conditions, and partly due to changing urban culture. Although inflation levels started to decline in 2024, many South Africans still struggled with their ... Read More

  • Polishes in South Korea

    ... more casual lifestyles. The traditional culture of wearing formal attire and dress shoes to work has gradually been replaced by a preference for casual and comfortable clothing. As a result, fewer individuals rely on formal ... Read More

  • Polishes in Greece

    ... and changes in consumer behaviour that have been unfavourable to these categories. Modern housing in Greece favours tiles and/or laminated floors over wooden floors, with a steady flow of home refurbishments further reducing the number ... Read More

  • Home Insecticides in Peru

    ... 2023, which was marked by widespread heatwaves and heavy rains due to the El Niño phenomenon. This created optimal breeding conditions for insects such as mosquitoes, which thrive in warm, humid weather. In 2024, the ... Read More

  • Polishes in Peru

    ... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More

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