General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Tissue and Hygiene in Estonia

    ... driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to normal, growth is now in line with pre-pandemic levels. Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive ... Read More

  • Tissue and Hygiene in Austria

    ... players in 2024. In addition, economic uncertainty had a strong influence on purchasing decisions as consumers grappled with higher costs of living. Consumer demand for value remained important leading consumers to opt for private label ... Read More

  • Away-From-Home Tissue and Hygiene in Austria

    ... of away-from-home tissue and hygiene slowed as demand patterns began to normalise in the post-pandemic era. Indeed, demand for tissue and hygiene products within public and private sector organisations had received a boost when the ... Read More

  • Wipes in Ecuador

    ... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More

  • Away-From-Home Tissue and Hygiene in Lithuania

    ... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More

  • Wipes in Estonia

    ... lifestyles and more travel. The habit of using wipes for hygiene, which increased during the pandemic, has not waned. In addition, more eco-friendly and biodegradable wipes are becoming available, attracting consumers looking for more sustainable ... Read More

  • Tissue and Hygiene in Latvia

    ... effort to support volume sales in the face of increasing private label competition. The boost to demand provided by COVID-19 is fading, as restrictions are eased and daily routines normalize. However, the heightened awareness of ... Read More

  • Tissue and Hygiene in Ecuador

    ... significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Tissue and Hygiene in Ecuador report ... Read More

  • Away-From-Home Tissue and Hygiene in Estonia

    ... hygiene products has increased in hotels, workplaces, and restaurants. Consumers also expect higher hygiene standards; therefore, businesses are investing in higher-quality and eco-friendly options. Additionally, stricter regulations and a growi... Euromonitor International's Away-from-Home Tissue and ... Read More

  • Retail Tissue in Lithuania

    ... limited in retail tissue given the high degree of price sensitivity, with consumers drawn to cheaper private label options that appeal to the consumer’s need for value. Euromonitor International's Retail Tissue in Lithuania report offers ... Read More

  • Paper Straw Market by Type (Flexible, Non-Flexible), Material Type (Virgin Paper, Recycled Paper), Application (Foodservice, Households, Institutions), and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030

    ... period. Paper Straw Market Overview Paper straw is an eco-friendly alternative to traditional plastic straws and is made entirely from paper, typically derived from sustainable sources such as bamboo or wood pulp. These straws are ... Read More

  • Wipes in Brazil

    ... following the COVID-19 pandemic. Personal wipes continued to account for the vast majority of sales, and also experienced remarkable growth in 2024, significantly outpacing other retail hygiene categories. It saw double-digit increases in both current... ... Read More

  • Away-From-Home Tissue and Hygiene in Brazil

    ... and commercial establishments boosted demand for AFH tissue products. The pandemic had a profound negative impact on sales. Lockdowns led to reduced demand from restaurants, hotels, and commercial establishments, while remote working increased sales via ... Read More

  • Retail Tissue in Brazil

    ... and volume terms. Overall retail tissue in Brazil expanded slightly above the inflation rate, indicating a stable yet modest increase in consumer demand. Brazilian consumers still have relatively low per capita usage of tissue products ... Read More

  • Tissue and Hygiene in Brazil

    ... including the impact of global trade tensions and fluctuating raw materials costs. The ongoing trade war between China and the US has led to increased tariffs and disrupted supply chains, affecting the availability and cost ... Read More

  • Global Online On-demand Home Services Market 2025-2029

    ... the online on-demand home services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More

  • Home Products Specialists in South Africa

    ... vehicle financing during the pandemic at significantly low interest rates, with repayments now set at a 15-year high interest rate. As a result, more households adopted a cautious approach to spending, leading to relatively... Euromonitor ... Read More

  • Online Paint Sales in the US - Industry Market Research Report

    ... Paint sales rely heavily on the overall housing market; therefore, as housing starts and private spending on home improvement swell, demand for online paint surged as well. Also, the shift toward e-commerce further boosted online ... Read More

  • Home Insecticides in Germany

    ... mosquitoes. This drove demand for home insecticides over a longer period. Normally, mosquitoes are a seasonal problem in Germany confined to certain regions during the summer, but these favourable conditions extended their presence and activity, ... Read More

  • Knives - International Trade in Q1-2025: Top Markets' Performance by Major Competitors

    ... USD values compared to the same period of 2024. Information contained in this report is derived from the ExportPlanning Database (available on www.exportplanning.com), that was developed from the UN(Monthly Comtrade), Eurostat (db Comext) and US ... Read More

  • Home Products Specialists in Germany

    ... previous year, and less severe compared to homewares and home furnishing stores. However, products purchased from this channel requiring higher investment faced greater challenges due to an unstable economy. In addition, unfavourable weather conditions in ... Read More

  • Polishes in Germany

    ... the highest unit price increase during the year, while volume sales declined by a faster rate than the category’s average. Euromonitor International's Polishes in Germany market report offers a comprehensive guide to the size and ... Read More

  • Fruit and Vegetable Cleaners Market Research Report Information By Type (Liquid and Sprays, Wipes, Others), By Category (Scented, Plain), By End-Use (Household, Commercial, Institutional), By Nature (Organic and Regular), And By Region (North America, Europe, Asia-Pacific, And Rest of the World) Industry Forecast Till 2032

    ... from 2022 to 2032. Fruit and vegetable cleansing is a product that is designed to eliminate pesticide residue, bacteria, and dirt from fruits and vegetables. It frequently contains a chlorine component, such as Sodium Hypochlorite, ... Read More

  • Global Sponge Wipes Market 2025-2029

    ... provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest ... Read More

  • UK: Home category data, The consumer - Lightside DIY 2025

    ... The report focuses on overall Lightside DIY products and its eight sub-categories: Jointing, Fillers, Fixings, Adhesives, Tapes, Maintenance chemicals, Switches & sockets, and Electrical accessories. Consumer data is based on our 2025 UK Lightside DIY ... Read More

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