General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • 2025 Visual Arts, Crafts, and Photography Instructional Programs Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies selling leisure and recreational ... Read More

  • 2025 Candles and Decorations Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of candles and decorations. ... Read More

  • 2025 Paint, Paint Supplies, and Wallpaper and Supplies Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales ... Read More

  • 2025 Curtains and Draperies Wholesale Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with wholesale sales of curtains and draperies. ... Read More

  • 2025 Decorative Accessories and Home Furnishings Retail Sales Global Market Size & Growth Report with Updated Country Recession Risk Forecasts

    ... Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years. The historical data utilizes in-depth survey results from companies with retail sales of ... Read More

  • Home Furnishings in Indonesia

    ... and the development of Indonesia's new capital city, further propelled sales. Essential furniture items such as sofas, minimalist TV tables, coffee tables, dining sets, cabinets, beds, mattresses, and wardrobes were main sales drivers... Euromonitor International's ... Read More

  • Furniture & Home Furnishings Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts

    ... 2016-2029. This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, ... Read More

  • Home Furnishings in Germany

    ... across various home furnishings. In addition, the volatile geopolitical situation in Europe and elsewhere created a sense of insecurity, further dampening consumer willingness to invest in non-essential items. Tight regulations, high costs, and elevate... Euromonitor ... Read More

  • Home Furnishings Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts

    ... Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, price inflation, ... Read More

  • Paint & Wallpaper Stores - 2025 US Industry Market Research Report with Updated Tariff & Recession Risk Analysis and Forecasts

    ... This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, price ... Read More

  • Tissue and Hygiene in Lithuania

    ... to a growing number of immigrants in the country. The war in Ukraine has led to an influx of migrants from Ukraine and Belarus, among other countries. Promotional efforts are key in tissue and hygiene, ... Read More

  • Wipes in Austria

    ... efficient solution to clean their baby’s skin. Moreover, wipes are a key part of the hygiene process when changing diapers, especially when on-the-go. Parents were still keen to prioritise the care of their children, despite ... Read More

  • Wipes in Lithuania

    ... base. Additionally, wipes, often considered non-essential commodities, witnessed a decline in demand as households grappled with economic uncertainties. Seasonality is a clear driver in this category as consumers typically purchase more personal wipes during the ... Read More

  • Retail Tissue in Latvia

    ... tissue, with price the main determinant of purchasing decisions. There is also increased demand for larger pack sizes. Toilet paper continued to dominate retail tissue sales, but paper towels remained the best-performing category in terms ... Read More

  • Retail Tissue in Austria

    ... sales, the largest category within retail tissue in 2024, with this linked to some competition from toilet wipes. Euromonitor International's Retail Tissue in Austria report offers a comprehensive guide to the size and shape of ... Read More

  • Away-From-Home Tissue and Hygiene in Latvia

    ... rising disposable incomes, as well as increased emphasis on hygiene in public places. Growth in 2024 was undermined in part by a strong base effect, as the easing of COVID-19 restrictions boosted demand in 2023, ... Read More

  • Retail Tissue in Estonia

    ... showed a growing preference for premium and eco-friendly options, including soft, multi-ply, and recycled tissue, increasing average spend in the category. Strong supermarket promotions and the expansion of private label further contributed to growth in ... Read More

  • Away-From-Home Tissue and Hygiene in Ecuador

    ... 2024. This disrupted businesses such as foodservice and hospitality. In addition, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. This also disrupted businesses and ... Read More

  • Retail Tissue in Ecuador

    ... much as possible. In response, several players reduced the size of their offerings in order to offer lower prices. Toilet paper continued to account for most value sales, though it also registered a fall in ... Read More

  • Wipes in Latvia

    ... wipes was limited by a declining birth rate amid elevated immigration, with growth in retail current value sales mainly driven by price increases, rather than rising volume sales. Euromonitor International's Wipes in Latvia report offers ... Read More

  • Tissue and Hygiene in Estonia

    ... driven by the pandemic. With consumers no longer stockpiling products and hygiene routines returning to normal, growth is now in line with pre-pandemic levels. Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive ... Read More

  • Tissue and Hygiene in Austria

    ... players in 2024. In addition, economic uncertainty had a strong influence on purchasing decisions as consumers grappled with higher costs of living. Consumer demand for value remained important leading consumers to opt for private label ... Read More

  • Away-From-Home Tissue and Hygiene in Austria

    ... of away-from-home tissue and hygiene slowed as demand patterns began to normalise in the post-pandemic era. Indeed, demand for tissue and hygiene products within public and private sector organisations had received a boost when the ... Read More

  • Wipes in Ecuador

    ... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More

  • Away-From-Home Tissue and Hygiene in Lithuania

    ... hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained ... Read More

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