General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Home Insecticides in France

    ... these products. The colder weather suppressed the proliferation of mosquitoes, flies and other insects, limiting the need for insecticides. Euromonitor International's Home Insecticides in France market report offers a comprehensive guide to the size and ... Read More

  • Polishes in Chile

    ... no longer viewed as essential, and the lack of innovation from manufacturers adversely affected demand during the review period. Many local consumers perceive polishes as outdated due to their specialised use cases. Euromonitor International's Polishes ... Read More

  • Polishes in Argentina

    ... the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic ... Read More

  • Home Insecticides in Bulgaria

    ... and spray/aerosols and are primarily used outdoors, limiting their practical application. Euromonitor International's Home Insecticides in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More

  • Home Insecticides in Canada

    ... their spending, and looked to purchase products during promotions or turned to lower priced products. Growth was driven by the strong insect season in many regions of Canada in 2024 due to a mild winter ... Read More

  • Polishes in Canada

    ... the smallest decline as Canadian consumers continued to maintain cleaning habits and furniture polish is used across a relatively broad range of occasions and is available at lower prices than other polishes. For example, Walmart ... Read More

  • Polishes in Hungary

    ... volume sales in 2024, although there was a modest increase in value sales, largely driven by price increases. In addition to rising prices, manufacturers did not support these products, with a lack of promotional activity ... Read More

  • Polishes in Peru

    ... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More

  • Home Insecticides in Peru

    ... 2023, which was marked by widespread heatwaves and heavy rains due to the El Niño phenomenon. This created optimal breeding conditions for insects such as mosquitoes, which thrive in warm, humid weather. In 2024, the ... Read More

  • Polishes in Romania

    ... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More

  • Home Insecticides in Romania

    ... products. Aggressive marketing support (especially for brands such as Aroxol and Raid) has also contributed to the positive evolution of the home insecticides category. However, growth was below the category’s potential as the high rate ... Read More

  • Knives - International Trade in Q1-2025: Top Markets' Performance by Major Competitors

    ... USD values compared to the same period of 2024. Information contained in this report is derived from the ExportPlanning Database (available on www.exportplanning.com), that was developed from the UN(Monthly Comtrade), Eurostat (db Comext) and US ... Read More

  • Home Insecticides in Chile

    ... home insecticides, resulting in relatively low demand for these products compared to pre-pandemic levels. Additionally, the rising costs led to a shift in consumer behaviour, with many preferring to invest in cleaning and maintenance items. ... Read More

  • Polishes in Algeria

    ... in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers. Euromonitor International's Polishes in Algeria market report offers a comprehensive ... Read More

  • Polishes in Bulgaria

    ... in current value terms, as prices remained at elevated levels. Floor polish experienced the most significant value decline, driven by the growing penetration of locally produced options like Medix and the competitive pricing of private ... Read More

  • Home Insecticides in Egypt

    ... brands Raid and Baygon. Local brands Kirox and Ixon from MD Industries performed well in 2024. Euromonitor International's Home Insecticides in Egypt market report offers a comprehensive guide to the size and shape of the ... Read More

  • Home Insecticides in Greece

    ... subject to rising prices. Despite this, the category saw a more stable performance in retail volume terms in 2024 compared to the previous few years. This was in part due to the rising number of ... Read More

  • Polishes in Belgium

    ... you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, ... Read More

  • Polishes in the Netherlands

    ... leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other ... Read More

  • Home Insecticides in Brazil

    ... in retail current value terms, as consumers aimed to protect their household. Nevertheless, growth rates could have been higher, since to some extent sales were cannibalised by insect repellent body lotions, which saw strong growth ... Read More

  • Polishes in Brazil

    ... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More

  • Home Insecticides in the United Kingdom

    ... importance to consumers, with this remaining by far the smallest home care category in the country in value terms. There are a number of factors that continue to hamper growth in home insecticides, including the ... Read More

  • Bleach in Malaysia

    ... Its multipurpose functionality - with the ability to remove tough stains, disinfect surfaces and toilets, and whiten clothes- offers an economical alternative to purchasing multiple task-specific cleaners. Euromonitor International's Bleach in Malaysia market report offers ... Read More

  • Home Insecticides in Malaysia

    ... of cases and associated deaths were largely attributed to unusually hot weather conditions, creating ideal breeding environments for mosquitoes. States with the highest reported cases included Selangor (47,398 cases), Johor (9,983 cases), and the Federal ... Read More

  • Home Insecticides in the United Arab Emirates

    ... bundles, and multipack deals can often influence consumers’ choices as they search for options offering greater value for money. Euromonitor International's Home Insecticides in United Arab Emirates market report offers a comprehensive guide to the ... Read More

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