General House & Home Market Research Reports & Industry Analysis

According to consumer expenditures data from the Census Bureau, the average U.S. consumer spends nearly $3,200 annually on household furnishings and equipment ($1,506), household operations ($1,011), and housekeeping supplies ($659).

The house and home industry provides consumer goods and services that pertain to the design, operation, and upkeep of a residence. Because the house and home industry involves so many different facets, there is constant competition between the sub-industries and the companies that produce and manufacture the variety of good in the specific industries. Competition also exists between the different type of retail venues that advertise and sell goods and services pertaining to house and home.

Broad examples of sub-groups within the house and home industry include: home security and safety, do-it-yourself, lawn and garden, housewares, household products, large and small appliances, furniture, and household textiles.

MarketResearch.com’s collection of market research studies on the house and home industry features publishers including GlobalData, AMA Research, Mintel, Global Industry Analysts, Freedonia, MarketLine, Canadean, Euromonitor, and IBISWold, and includes analysis of regional and national markets in Europe, North America, and Asia, as well as worldwide market coverage.

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General House & Home Industry Research & Market Reports

  • Wipes in Algeria

    ... offset enduring inflationary pressures, however, as all categories saw volume growth rates slow from the previous year due to weakened purchasing power among consumers. Nonetheless, demand remained robust on the whole thanks to rising appreciation ... Read More

  • Away-From-Home Tissue and Hygiene in Algeria

    ... all categories also saw volume growth rates slow from the previous year as private businesses and public institutions continued to trim their budgets amidst still-elevated cost pressures. Nonetheless, demand remained quite resilient overall thanks to ... Read More

  • Home Products Specialists in Egypt

    ... their culturally resonant and cost-effective offerings – from ceramic dinnerware to oven-safe bakeware – often priced significantly below international alternatives. These outlets provide a vital alternative for households affected by shrinking... Euromonitor International's Home Products ... Read More

  • Retail Tissue in Algeria

    ... the slowdown mainly reflected weakened purchasing power among the population following the dramatic surge in the cost of living towards the end of the review period. With household finances still strained, many consumers sought to ... Read More

  • Tissue and Hygiene in Algeria

    ... inflationary pressures related to the global rebound from the pandemic and Russia’s invasion of Ukraine. However, the dip also reflected trading down to cheaper options as consumers continued to exercise greater caution in their spending ... Read More

  • Home Furnishings And Floor Coverings Global Market Report 2025

    ... furnishings and floor coverings market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain ... Read More

  • Wipes in Chile

    ... baby wipes, the largest value category overall, and consumers abandoning more stringent cleaning habits initially adopted in response to COVID-19, instead opting for more economical options. In the case of facial cleansing wipes, consumers have ... Read More

  • Home Products Specialists in the United Kingdom

    ... raw materials, resulting in higher retail prices for home furnishings. This price escalation deterred consumers, particularly those already facing financial constraints. Instead, an increasing number of them turned to second-hand furniture and sustainable alternatives, dr... ... Read More

  • Tissue and Hygiene in Chile

    ... in unit prices, following 2023’s sustained increases in line with inflation. High levels of promotional activity by retailers defined the local market in 2024, particularly through modern channels, as Chilean consumers remained cautious with their ... Read More

  • Retail Tissue in Chile

    ... double-digit growth. However, with more levelled inflation in 2024, the average unit price of retail tissue marginally declined due to discounts by major channels, resulting in a positive volume performance. Consumers in Chile have been ... Read More

  • Tissue and Hygiene in Sri Lanka

    ... demand, and the recovery of institutional and away-from-home channels. However, higher production costs, driven by increased raw material prices, contributed to rising retail prices, which in turn dampened demand in more price-sensitive groups. Premium and ... Read More

  • The World Market for Retail Tissue and Hygiene

    ... and demographic characteristics across categories, consumer preferences, and natural adjacent lifecycle needs to be better positioned in a still challenging environment. Euromonitor International's The World Market for Retail Tissue and Hygiene global briefing offers an ... Read More

  • Away-From-Home Tissue and Hygiene in Chile

    ... from high-quality products. The growth of informal employment also played a role, weakening the formal supply chain and lowering the demand for minimum standards in some companies. The migration among some clients towards more informal ... Read More

  • Retail Tissue in Switzerland

    ... for premium features such as added softness, strength, and higher ply counts. At the same time, paper towels were the most dynamic category, with value sales increasing notably. This growth reflects heightened hygiene awareness and ... Read More

  • Retail Tissue in North Macedonia

    ... upward pressure on prices, compelling local consumers to find ways to save money and prioritise necessary purchases. Many preferred to buy in bulk as a cost-saving strategy, showing little to no loyalty to brands, and ... Read More

  • Home Products Specialists in Ukraine

    ... presence by opening new store formats, including Epicentr Express, which provide convenient access to home improvement products. Jysk continued to update its stores to modern concepts, improving the customer experience. At the same time, Ukrainian ... Read More

  • Tissue and Hygiene in Mexico

    ... of growth, driven by the arrival of foreign investments, the consolidation of the middle-class, a historically low unemployment rate, increased purchasing power, accompanied by a strong Mexican peso against the US dollar. However, throughout 2024 ... Read More

  • Tissue and Hygiene in South Korea

    ... costs. However, performances differed, across categories, especially as South Korea is rapidly transitioning into an ageing society, while the birth rate remains extremely low. Euromonitor International's Tissue and Hygiene in South Korea report offers a ... Read More

  • Wipes in Tunisia

    ... retail stores. The ongoing improvement in living standards in Tunisia, particularly in urban areas, where people tend to maintain higher hygiene standards, further boosted demand. Euromonitor International's Wipes in Tunisia report offers a comprehensive guide ... Read More

  • Away-From-Home Tissue and Hygiene in Tunisia

    ... addition, the increasing participation of women in the workforce and fewer households with a female domestic worker have contributed to a decline in home-cooked meals. As a result, fast food chains and restaurants are visited ... Read More

  • Wipes in North Macedonia

    ... demand for these products in 2024. Recent price increases, driven by inflation, also contributed to the robust current retail performance. Euromonitor International's Wipes in North Macedonia report offers a comprehensive guide to the size and ... Read More

  • Home Products Specialists in Denmark

    ... when consumers heavily invested in their homes. As a result, demand has softened, with fewer large-scale home improvement purchases and a shift in spending priorities. Additionally, players faced increasing competition from e-commerce with consumers becomin... ... Read More

  • Wipes in Switzerland

    ... increasingly value time-saving products that support hygiene and skincare routines on the go, particularly those that require minimal commitment or cost. Facial cleansing wipes provided an accessible and portable option, especially for busy individuals a... ... Read More

  • Wipes in South Korea

    ... birth rate has been on a declining trend, this category experienced a continued decline in value terms in 2024. Meanwhile, all other wipes categories saw growth in this year, with all purpose cleaning wipes (within ... Read More

  • Tissue and Hygiene in Tunisia

    ... tissue and hygiene products, viewing them as essential items. In addition, the category enjoys healthy demand as Tunisians with busy lifestyles seek products that cater to their needs. However, demographic changes, such as the declining ... Read More

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