Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Feminine Hygiene Product Market Report: Trends, Forecast and Competitive Analysis to 2030
... tampon, panty liner, and menstrual cup markets. The global feminine hygiene product market is expected to grow with a CAGR of 5.8% from 2024 to 2030. The major drivers for this market are growing population ... Read More
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Menstrual Care in Vietnam
... continued to boast stronger growth rates compared to other Southeast Asian markets in 2022 and 2023. This dynamism was largely driven by higher hygiene standards and the increasing urbanisation of rural areas, as well as ... Read More
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Menstrual Care in Israel
... Israeli government implemented the Import Reform, with Israel providing a list of products, which included tampons, that are authorised for use in other countries. In light of this list, the government decreed that there was ... Read More
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Menstrual Care in Malaysia
... hygiene (eg eco-friendly products, etc.), Malaysian consumers tend to opt for length in their sanitary towels, rather than special features. It is noted that a length of 32cm and above is preferred, as such a ... Read More
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Menstrual Care in the Philippines
... their physical workplaces, Euromonitor International's Menstrual Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing ... Read More
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Perineal Care Market Size, Trends, Analysis, and Outlook By Product (Disposable, Reusable), By Type (Sanitary Pads, Tampons and Menstrual Cup, Panty liners and Shields, Period Underwear), By Distribution Channel (Department Store, Convenience Store, Retail Pharmacy, Online, Others), by Region, Country, Segment, and Companies, 2024-2030
... Online, Others), by Region, Country, Segment, and Companies, 2024-2030 The global Perineal Care market size is poised to register 4.13% growth (CAGR) from 2024 to 2030, presenting significant growth prospects for companies operating in the ... Read More
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Retail Adult Incontinence in the Philippines
... improved economic conditions and a corresponding rise in disposable incomes, which allowed individuals to afford a broader range of tissue and hygiene products, including those targeted at adult incontinence. However, it should be noted that ... Read More
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Global Non-woven Adhesives for Feminine Hygiene Market Growth 2024-2030
... growing demand in downstream market, the Non-woven Adhesives for Feminine Hygiene is forecast to a readjusted size of US$ 599.6 million by 2030 with a CAGR of 2.5% during review period. The research report highlights ... Read More
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Global Organic and Natural Tampons Market Growth 2024-2030
... in downstream market, the Organic and Natural Tampons is forecast to a readjusted size of US$ 831.2 million by 2030 with a CAGR of 5.6% during review period. The research report highlights the growth potential ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Menstrual Care in the Netherlands
... such activities have been in place for some time at the municipality level. At the end of the review period, a majority in the national parliament was in favour of extending these activities to the ... Read More
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Menstrual Care in Italy
... and including sensitive subjects. For example, gender-based violence in Italy is progressively being detected by media and public authorities, thanks to the fact there is a rising awareness and tracking of specific which come under ... Read More
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2024 Global: Sanitary Towels, Tampons And Similar Articles Of Paper Pulp, Paper, Cellulose Wadding Or Webs Of Cellulose Fibres Products-Manufacturing Forecast (2030) report
... Paper, Cellulose Wadding Or Webs Of Cellulose Fibres Products-Manufacturing Forecast (2030) report analyzies the market size, projected growth/decline and regional data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry ... Read More
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Menstrual Care in France
... women who needed to buy menstrual care products. Price hikes in raw materials, energy, products costs and distribution supported the category’s value growth. Products were subject to unit-price rises according to the quantities of paper ... Read More
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Menstrual Care in Bulgaria
... when inflation was still at its peak from 2022. Despite the ongoing decline in the female population of menstrual age, sales of menstrual care are still performing well in volume terms. Consumers are spending more ... Read More
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Menstrual Care in the United Arab Emirates
... for their menstrual needs. While greater penetration of e-commerce was accelerated by the pandemic and subsequent home seclusion, the channel is expected to gain further ground in the coming years as younger generations in particular, ... Read More
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Feminine Hygiene Products Market Size, Trends, Analysis, and Outlook By Type (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cups), By Nature (Reusable, Disposable), by Region, Country, Segment, and Companies, 2024-2030
... size is poised to register 5.45% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global Feminine Hygiene Products market across By Type (Sanitary ... Read More
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The 2025-2030 World Outlook for Pantyliners
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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The 2025-2030 World Outlook for Vaginal Moisturizers
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Overnight Maxi Pads
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Organic and Natural Feminine Care Menstrual Pads
... estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. ... Read More
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The 2025-2030 World Outlook for Retail Sales of Vaginal Moisturizers
... the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow ... Read More
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The 2025-2030 World Outlook for Tampons
... for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis ... Read More
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The 2025-2030 World Outlook for Menstrual Cups
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Sanitary Protection Products
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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