Feminine Hygiene Market Research Reports & Industry Analysis
Intimate care has a larger consumer base, as it caters to diverse needs of women across all age groups. In fact, an aging population is a large driver for products such as personal lubricants. Another factor at work here is shift toward awareness and openness regarding once taboo topics and embarrassing products, on the part of both marketers and consumers. Thus, this is an exciting category with an immense potential for growth.
Women and marketers are both increasingly open to discussions about the human body and its special needs. A survey conducted by Combe, Inc.’s Vagisil Women's Health CenterSM found that about 43% women are comfortable discussing their genital issues as well as comfortable with referring to the genital area as ‘vagina’. This is good news for new product development, as it makes the marketing conversation with the consumer easier. Marketers no longer need tiptoe around delicate topics and products that may have once seemed outrageous are no longer so.
Baby boomers are changing the shape of the feminine hygiene market. Even though a large number of baby boomers are entering the menopause stage, they are also creating new avenues for marketers. Their large disposable income and the drive to stay youthful offers marketers tremendous potential and variety in addressing their functional and emotional needs, especially as they become familiar with inconveniences and maladies due to aging, such as light incontinence, vaginal dryness, increased the risk of infections due to dryness, sweating, and hot flashes.
Feminine Hygiene Industry Research & Market Reports
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Menstrual Care in Austria
... led to an increase in unit prices. The cost of living crisis also had a negative impact on value sales, as cash-strapped consumers traded down to more affordable offerings. However, volumes grew at a faster ... Read More
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Menstrual Care in Germany
... throughout the year. Health and hygiene awareness has been growing steadily among local consumers, and supported increasing demand for menstrual care such as pantyliners. The latter is appreciated for its convenience and discreet nature, making ... Read More
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Global Feminine Hygiene Wipes Supply, Demand and Key Producers, 2024-2030
... forecast period (2024-2030). The industry trend for Feminine Hygiene Wipes is characterized by a growing demand for natural, biodegradable, and eco-friendly products. Consumers are increasingly seeking wipes made from sustainable materials that are free from ... Read More
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Global Feminine Hygiene Wipes Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030
... in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. Feminine Hygiene Wipes are disposable wipes specifically designed for intimate hygiene for women. ... Read More
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Feminine Hygiene Product Market Report: Trends, Forecast and Competitive Analysis to 2030
... tampon, panty liner, and menstrual cup markets. The global feminine hygiene product market is expected to grow with a CAGR of 5.8% from 2024 to 2030. The major drivers for this market are growing population ... Read More
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Menstrual Care in Vietnam
... continued to boast stronger growth rates compared to other Southeast Asian markets in 2022 and 2023. This dynamism was largely driven by higher hygiene standards and the increasing urbanisation of rural areas, as well as ... Read More
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Menstrual Care in Malaysia
... hygiene (eg eco-friendly products, etc.), Malaysian consumers tend to opt for length in their sanitary towels, rather than special features. It is noted that a length of 32cm and above is preferred, as such a ... Read More
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Menstrual Care in Israel
... Israeli government implemented the Import Reform, with Israel providing a list of products, which included tampons, that are authorised for use in other countries. In light of this list, the government decreed that there was ... Read More
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Menstrual Care in the Philippines
... their physical workplaces, Euromonitor International's Menstrual Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing ... Read More
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Perineal Care Market Size, Trends, Analysis, and Outlook By Product (Disposable, Reusable), By Type (Sanitary Pads, Tampons and Menstrual Cup, Panty liners and Shields, Period Underwear), By Distribution Channel (Department Store, Convenience Store, Retail Pharmacy, Online, Others), by Region, Country, Segment, and Companies, 2024-2030
... Online, Others), by Region, Country, Segment, and Companies, 2024-2030 The global Perineal Care market size is poised to register 4.13% growth (CAGR) from 2024 to 2030, presenting significant growth prospects for companies operating in the ... Read More
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Retail Adult Incontinence in the Philippines
... improved economic conditions and a corresponding rise in disposable incomes, which allowed individuals to afford a broader range of tissue and hygiene products, including those targeted at adult incontinence. However, it should be noted that ... Read More
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Global Non-woven Adhesives for Feminine Hygiene Market Growth 2024-2030
... growing demand in downstream market, the Non-woven Adhesives for Feminine Hygiene is forecast to a readjusted size of US$ 599.6 million by 2030 with a CAGR of 2.5% during review period. The research report highlights ... Read More
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Menstrual Care in Lithuania
... the year. This stability was particularly notable amidst the backdrop of price inflation, which saw retail volume sales slowing as inflation soared across the country. Despite these economic pressures, demand for menstrual care products remained ... Read More
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Global Organic and Natural Tampons Market Growth 2024-2030
... in downstream market, the Organic and Natural Tampons is forecast to a readjusted size of US$ 831.2 million by 2030 with a CAGR of 5.6% during review period. The research report highlights the growth potential ... Read More
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Menstrual Care in Latvia
... the previous year, reflects a notable shift towards tampons as the preferred menstrual care option. Latvian women, embracing sports, fitness routines, and outdoor activities, increasingly opt for tampons due to their unparalleled convenience and versatility. ... Read More
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Menstrual Care in the Netherlands
... such activities have been in place for some time at the municipality level. At the end of the review period, a majority in the national parliament was in favour of extending these activities to the ... Read More
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Menstrual Care in Kenya
... television, outdoor) and online marketing to educate consumers. Since 2022, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels ... Read More
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Menstrual Care in Italy
... and including sensitive subjects. For example, gender-based violence in Italy is progressively being detected by media and public authorities, thanks to the fact there is a rising awareness and tracking of specific which come under ... Read More
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Menstrual Care in Estonia
... in the country. Slim/thin/ultra-thin towels with wings emerged as the frontrunners in 2023, experiencing the most rapid volume growth. Their popularity stems from innovative design features and the utilisation of materials prioritising utmost comfort during ... Read More
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Menstrual Care in Ecuador
... spending behaviour, with political instability and rising prices shaping purchasing decisions. This scenario has led consumers to look for cheaper options, boosting the sale of low-cost brands while increasing footfall to the hard discounter channel. ... Read More
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Menstrual Care in France
... women who needed to buy menstrual care products. Price hikes in raw materials, energy, products costs and distribution supported the category’s value growth. Products were subject to unit-price rises according to the quantities of paper ... Read More
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2024 Global: Sanitary Towels, Tampons And Similar Articles Of Paper Pulp, Paper, Cellulose Wadding Or Webs Of Cellulose Fibres Products-Manufacturing Forecast (2030) report
... Paper, Cellulose Wadding Or Webs Of Cellulose Fibres Products-Manufacturing Forecast (2030) report analyzies the market size, projected growth/decline and regional data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry ... Read More
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Menstrual Care in the United Arab Emirates
... for their menstrual needs. While greater penetration of e-commerce was accelerated by the pandemic and subsequent home seclusion, the channel is expected to gain further ground in the coming years as younger generations in particular, ... Read More
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Menstrual Care in Bulgaria
... when inflation was still at its peak from 2022. Despite the ongoing decline in the female population of menstrual age, sales of menstrual care are still performing well in volume terms. Consumers are spending more ... Read More
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Feminine Hygiene Products Market Size, Trends, Analysis, and Outlook By Type (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cups), By Nature (Reusable, Disposable), by Region, Country, Segment, and Companies, 2024-2030
... size is poised to register 5.45% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global Feminine Hygiene Products market across By Type (Sanitary ... Read More
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