Market Research Consumer Goods Market Research Consumer Goods & Retailing Market Research Retailing Market Research Warehouse Clubs/Superstores Market Research

Senbei Rice Crackers Market, By Flavor Type (Original/Plain, Soy Sauce, Seaweed, Wasabi, Teriyaki, Shrimp, Nori (seaweed), Other regional or innovative flavors), By Texture (Thin and crispy, Thick and crunchy, Soft and puffed), By Packaging Type (Individu

Best Price Guarantee Length Publisher Published Date SKU
from $4,500 140 Pages Coherent Market Insights March, 2025 CMI20008749
Best Price Guarantee
Price from $4,500
Length 140 Pages
Publisher Coherent Market Insights
Published Date March, 2025
SKU CMI20008749

Savory varieties tend to be coated with both soy sauce and mirin, while sweet Senbei are often covered in granulated sugar. The most common savory Senbei are shoyu (soy sauce) flavored, while the Want Want brand’s shelly Senbei are glazed with red pepper powder after toasting.

Market Dynamics:

Growing popularity of Asian snacks, health consciousness, convenience and on-the-go snacking is anticipated to drive growth of the global Senbei rice crackers market over the forecast period. Moreover, diversification of flavors is also expected to boost the growth of the global Senbei rice crackers market over the forecast period. Health and wellness trends, premiumization and artisanal offerings, global expansion, and snacking at home are expected to create growth opportunities for the global Senbei rice crackers market during the forecast period.

However, limited awareness in some markets, competition from other snack options, price sensitivity, and perishability and shelf life are expected to hamper growth of the Senbei rice crackers market over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of the global Senbei rice crackers market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2025–2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global Senbei rice crackers market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Kameda Seika Co., Ltd., Bourbon Corporation, Calbee, Inc., Glico Group, Ito En, Ltd., Yamazaki Baking Co., Ltd., Iwatsuka Confectionery Co., Ltd., Tanawachi Co., Ltd., Morinaga & Co., Ltd., Kobayashi Pharmaceutical Co., Ltd.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global Senbei rice crackers market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Senbei rice crackers market
Detailed Segmentation:
  • Global Senbei Rice Crackers market, By Flavor Type:
  • Original/Plain
  • Soy Sauce
  • Seaweed
  • Wasabi
  • Teriyaki
  • Shrimp
  • Nori (seaweed)
  • Other regional or innovative flavors
  • Global Senbei Rice Crackers market, By Texture:
  • Thin and crispy
  • Thick and crunchy
  • Soft and puffed
  • Global Senbei Rice Crackers market, By Packaging Type:
  • Individual packaging
  • Multipack or family-size packaging
  • Global Senbei Rice Crackers market, By Distribution Channel:
  • Supermarkets/hypermarkets
  • Convenience stores
  • Online retail (e-commerce)
  • Specialty stores
  • Global Senbei Rice Crackers market, By Price Range:
  • Economy/low-cost Senbei crackers
  • Mid-range
  • Premium
  • Global Senbei Rice Crackers market, By Ingredients and Health Focus:
  • Gluten-free Senbei
  • Organic Senbei
  • Vegan/Vegetarian Senbei
  • Low-sodium Senbei
  • High-fiber or whole-grain Senbei
  • Global Senbei Rice Crackers market, By Target Demographic:
  • Children
  • Adults
  • Health-conscious consumers
  • Traditional snack enthusiasts
  • Global Senbei Rice Crackers market, By Geography:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
  • Company Profiles:
  • Kameda Seika Co., Ltd.
  • Bourbon Corporation
  • Calbee, Inc.
  • Glico Group
  • Ito En, Ltd.
  • Yamazaki Baking Co., Ltd.
  • Iwatsuka Confectionery Co., Ltd.
  • Tanawachi Co., Ltd.
  • Morinaga & Co., Ltd.
  • Kobayashi Pharmaceutical Co., Ltd.


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Flavor Type
Market Snippet, By Texture
Market Snippet, By Packaging Type
Market Snippet, By Distribution Channel
Market Snippet, By Price Range
Market Snippet, By Ingredients and Health Focus
Market Snippet, By Target Demographic
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Growing Popularity of Asian Snacks
Health Consciousness
Convenience and On-the-go Snacking
Restraints
Limited Awareness in Some Markets
Competition from Other Snack Options
Price Sensitivity
Opportunities
Health and Wellness Trends
Premiumization and Artisanal Offerings
Global Expansion
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER’s Analysis
Merger and Acquisition Scenario
4. Global Senbei Rice Crackers Market– Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Senbei Rice Crackers Market, By Flavor Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Original/Plain
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Soy Sauce
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Seaweed
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Wasabi
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Teriyaki
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Shrimp
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Nori (seaweed)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Other regional or innovative flavors
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global Senbei Rice Crackers Market, By Texture, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Thin and crispy
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Thick and crunchy
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Soft and puffed
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global Senbei Rice Crackers Market, By Packaging Type, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Individual Packaging
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Multipack or Family-Size Packaging
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global Senbei Rice Crackers Market, By Distribution Channel, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Supermarkets/hypermarkets
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Convenience stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Online retail (e-commerce)
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, b(US$ Bn)
Specialty stores
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global Senbei Rice Crackers Market, By Price Range, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Economy/Low-Cost Senbei Crackers
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Mid-range
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Premium
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
10. Global Senbei Rice Crackers Market, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Gluten-free senbei
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Organic senbei
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Vegan/Vegetarian senbei
Low-sodium senbei
High-fiber or whole-grain senbei
11. Global Senbei Rice Crackers Market, By Target Demographic, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 – 2032
Segment Trends
Children
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
Adults
Health-conscious consumers
Traditional snack enthusiasts
12. Global Senbei Rice Crackers Market, By Region, 2020-2032, (US$ Bn)
Introduction
Market Share Analysis, By Region, 2025 and 2032 (%)
Y-o-Y Growth Analysis, For Region, 2021 –2032
Country Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Flavor Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Texture, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Ingredients and Health Focus, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Target Demographic, 2020-2032, (US$ Bn)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Bn)
U.S.
Canada
Europe
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East
13. Competitive Landscape
Kameda Seika Co., Ltd.
Company Highlights
Product Portfolio
Key Developments
Financial Performance
Strategies
Bourbon Corporation
Calbee, Inc.
Glico Group
Ito En, Ltd.
Yamazaki Baking Co., Ltd.
Iwatsuka Confectionery Co., Ltd.
Tanawachi Co., Ltd.
Morinaga & Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.
Analyst Views
14. Section
Research Methodology
About us
*Browse 24 market data tables and 28 figures on Global Senbei Rice Crackers Market” - Global forecast to 2032

$4,500
$7,000
$10,000

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings