Mouthwash Market, By Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), By Flavor (Active Salt, Mint Fresh Tea, and Others), By Distribution Channel (Hypermarkets, Supermarkets, Online, and Others), and By Region (North America, Latin America
Description
Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.
Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.
Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.
Market Dynamics
Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.
Key features of the study:
Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.
Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.
Market Dynamics
Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2021, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Program (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.
Key features of the study:
- This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2025 – 2032), considering 2024 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
- It profiles leading players in the global mouthwash market based on the following parameters – company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
- The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market
- Global Mouthwash Market, By Product Type:
- Fluoride
- Cosmetics
- Antiseptics
- Total Care
- Natural
- Global Mouthwash Market, By Flavor:
- Active Salt
- Mint
- Fresh Tea
- Others
- Global Mouthwash Market, By Distribution Channel:
- Hypermarkets
- Supermarkets
- Online Stores
- Others
- Global Mouthwash Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
- Company Profiles
- Colgate-Palmolive Company
- Johnson & Johnson Inc.
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's Natural Products
- Triumph Pharmaceuticals, Inc.
Table of Contents
134 Pages
- 1. Research Objective and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
- 2. Market Purview
- Report Description
- Market Definition and Scope
- Market Snippet By Product Type
- Market Snippet By End user
- Coherent Opportunity Map (COM)
- 3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Supply Side Drivers
- Demand Side Drivers
- Economic Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New Product Approvals/Launches
- Promotion and Marketing Initiatives
- Cost Tier Down Analysis
- 4. Global Mouthwash Market, By Product Type, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Fluoride
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Cosmetics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Antiseptic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Total Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Natural
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- 5. Global Mouthwash Market, By Flavor, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Active Salt
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Mint
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Fresh Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- 6. Global Mouthwash Market, By Distribution Channel, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, 2025 and 2032(%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
- Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
- 7. Global Mouthwash Market, By Region, 2020-2032(US$ Million)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032(%)
- Y-o-Y Growth Analysis, For Regions, 2021-2032
- North America
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- U.S.
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Canada
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Europe
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- U.K.
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Germany
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Italy
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- France
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Russia
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Rest of Europe
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- Asia Pacific
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- China
- Country Trends
- Market Size and Forecast, By Product Type, 2020-2032(US$ Million)
- Market Size and Forecast, By Flavor, 2020-2032(US$ Million)
- Market Size and Forecast, By Distribution Channel, 2020-2032(US$ Million)
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- Brazil
- Mexico
- Rest of Latin America
- Middle East
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- GCC
- Israel
- Rest of Middle East
- Africa
- Market Share Analysis, By Country, 2025 and 2032(%)
- Y-o-Y Growth Analysis, By Country, 2020-2032
- Northern Africa
- Central Africa
- South Africa
- 8. Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
- Colgate-Palmolive Company
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Future Plans
- Johnson & Johnson Inc.
- The Himalaya Drug Company
- Amway Corporation
- GlaxoSmithKline Plc.
- Lion Corporation
- Caldwell Consumer Health, LLC
- Uncle Harry's Natural Products
- Triumph Pharmaceuticals, Inc.
- Analyst Views
- 9. Section
- References
- Research Methodology
- About us and Sales Contact
- * Browse 115 market data tables* and 49 figures* on Mouthwash Market” - forecast to 2032.
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