The exchange of goods and services, or the transfer of money or data, over an electronic network - basically the internet - is known as digital commerce. The internet is the driving force behind digital commerce, which enables customers to explore an online store, acquire goods or services using their own devices, and pay online. These commercial exchanges take place between Businesses and Consumers (B2C), businesses and businesses, consumers and consumers, or consumers and businesses. E-business and e-commerce are frequently used interchangeably. The transactional procedures that make up online retail shopping are commonly referred to as e-retail. The different aspects of digital commerce platforms include analytics, customer service, content development, social media, and promotions. Various categories of goods and services are sold on these platforms including consumer electronics, fashion items, accessories, and consumer durables. These platforms try to provide an alternative to the existing concept of traditional markets.
Market Dynamics
The rise of the global digital commerce platform market is leading the shift in the retail sector with increasing transactions taking place in online marketplaces offered by technological companies operating in the digital commerce platform market. Owing to factors, such as huge population, developing countries especially in the Asia Pacific region are boosting the market growth. Moreover, the increasing demand for digital commerce platforms from Asia Pacific is expected to boost the global digital commerce platform market growth during the forecast period. Various organizations are using online digital platforms for the buying and selling of good and services. Due to advancements in technology, digital platforms provide the easiest gateway for payment to consumers. The increasing number of smartphones, tablets, and broadband connections are expected to support the growth of the global digital commerce platform market in the near future.
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