Citrus flavors possess international appeal, drawing crisp, fresh taste to many different beverages, snacks and other confections, and not necessarily on a seasonally basis. Citrus flavors were initially developed for use in tropical beverages and citrus fruits themselves, such as tangerines. This led to flavonoids that provide a citrus aroma with a distinctive odor. Citrus flavors, including orange, grapefruit, tangerine, passion fruit and lemon have spread all over the world.
Market Dynamics:
Increasing investment in R&D is expected to propel growth of the global citrus flavors market over the forecast period. For instance, in June 2021, Symrise AG started its state-of-the-art development, application, and sensory laboratories in Dubai to decode, design, and deliver winning taste solutions for leading food and beverages brands.
Major players in the global citrus flavors market are focused on adopting M&A strategies to enhance their market share. For instance, in September 2021, Kerry Group plc acquired Hare Topco, Inc. (trading as Niacet Corp.), a provider of technologies for preservation.
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