Global Executives Survey: Counterfeit Avoidance - Viewpoint and Recommended Strategies
Concerns surrounding counterfeit goods are increasing among FMCG organizations. As expenses incurred towards counterfeiting are manageable, the focus is on increasing the adoption of counter measures, such as educating consumers, registering trademarks, and the adoption of unique packaging techniques.
Executives who operate in Asia-Pacific are more concerned about the issue of counterfeit goods as compared to those operating in other regions
Educating consumers and registering trademarks are preferred strategies used for protecting products against counterfeiting
50% of executives operating in North America and Europe expressed that their organizations incurred very minimal expenses in overcoming counterfeiting
Unique packaging as a measure to safeguard products against counterfeiting is preferred by large companies when compared to smaller companies
Selling products through certified stores is the least preferred strategy for medium-sized companies when it comes to safeguarding against counterfeiting
Canadean’s Global Executives Survey: Counterfeit Avoidance - Viewpoint and Recommended Strategies examines executives’ opinion about organizations concerns centered towards counterfeit products and highlights preferred approaches taken to combat counterfeiting including expenses incurred during the process. Organizations can also understand effectiveness of protective measures.
What else does this report offer?
Concern about counterfeit goods: examine the level of concern about counterfeit goods
Countermeasures adopted against counterfeit goods: know the organizational level status on combating counterfeit goods
Expenses incurred towards overcoming counterfeiting: track the level of expenditure allocated to avoid counterfeiting
Effectiveness of measures used for protection against counterfeit products: analyze FMCG industry executives’ opinion about effectiveness of steps used against counterfeit products
Reasons To Buy
Organizations can assess the impact of counterfeiting by knowing the concern level about the issue of counterfeiting goods in each geographical region
Organizations can restructure approach towards combating counterfeiting by understanding the industry approach towards the issue
Helps to allocate funds towards overcoming counterfeiting by knowing the level of expenses incurred by organizations in various regions
Organizations can improve protection against counterfeiting by knowing about the most effective measures used for protecting products from falling victim of counterfeit products
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