
In-Game Advertising Global Market Report 2025
Description
In-Game Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on in-game advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Where is the largest and fastest growing market for in-game advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-game advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
Markets Covered:1) By Type: Static Ads; Dynamic Ads; Advergaming
2) By Platform: Mobile; Computing; Console
3) By Applications: Online; Standalone
Subsegments:
1) By Static Ads: Billboards; Posters; Product Placement
2) By Dynamic Ads: Video Ads; Interactive Ads; Real-Time Bidding Ads
3) By Advergaming: Branded Games; Sponsorship Of Existing Games; Custom Game Development
Companies Mentioned: Anzu Virtual Reality Ltd; Electronic Arts Inc.; MediaSpike Inc.; ironSource Ltd; Motive Interactive Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
This report focuses on in-game advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for in-game advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-game advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Markets Covered:1) By Type: Static Ads; Dynamic Ads; Advergaming
2) By Platform: Mobile; Computing; Console
3) By Applications: Online; Standalone
Subsegments:
1) By Static Ads: Billboards; Posters; Product Placement
2) By Dynamic Ads: Video Ads; Interactive Ads; Real-Time Bidding Ads
3) By Advergaming: Branded Games; Sponsorship Of Existing Games; Custom Game Development
Companies Mentioned: Anzu Virtual Reality Ltd; Electronic Arts Inc.; MediaSpike Inc.; ironSource Ltd; Motive Interactive Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Table of Contents
200 Pages
- 1. Executive Summary
- 2. In-Game Advertising Market Characteristics
- 3. In-Game Advertising Market Trends And Strategies
- 4. In-Game Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
- 5. Global In-Game Advertising Growth Analysis And Strategic Analysis Framework
- 5.1. Global In-Game Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global In-Game Advertising Market Growth Rate Analysis
- 5.4. Global In-Game Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global In-Game Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global In-Game Advertising Total Addressable Market (TAM)
- 6. In-Game Advertising Market Segmentation
- 6.1. Global In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Static Ads
- Dynamic Ads
- Advergaming
- 6.2. Global In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Mobile
- Computing
- Console
- 6.3. Global In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Online
- Standalone
- 6.4. Global In-Game Advertising Market, Sub-Segmentation Of Static Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Billboards
- Posters
- Product Placement
- 6.5. Global In-Game Advertising Market, Sub-Segmentation Of Dynamic Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Video Ads
- Interactive Ads
- Real-Time Bidding Ads
- 6.6. Global In-Game Advertising Market, Sub-Segmentation Of Advergaming, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Branded Games
- Sponsorship Of Existing Games
- Custom Game Development
- 7. In-Game Advertising Market Regional And Country Analysis
- 7.1. Global In-Game Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global In-Game Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8. Asia-Pacific In-Game Advertising Market
- 8.1. Asia-Pacific In-Game Advertising Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 9. China In-Game Advertising Market
- 9.1. China In-Game Advertising Market Overview
- 9.2. China In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 10. India In-Game Advertising Market
- 10.1. India In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11. Japan In-Game Advertising Market
- 11.1. Japan In-Game Advertising Market Overview
- 11.2. Japan In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12. Australia In-Game Advertising Market
- 12.1. Australia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13. Indonesia In-Game Advertising Market
- 13.1. Indonesia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14. South Korea In-Game Advertising Market
- 14.1. South Korea In-Game Advertising Market Overview
- 14.2. South Korea In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15. Western Europe In-Game Advertising Market
- 15.1. Western Europe In-Game Advertising Market Overview
- 15.2. Western Europe In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16. UK In-Game Advertising Market
- 16.1. UK In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17. Germany In-Game Advertising Market
- 17.1. Germany In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18. France In-Game Advertising Market
- 18.1. France In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19. Italy In-Game Advertising Market
- 19.1. Italy In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20. Spain In-Game Advertising Market
- 20.1. Spain In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21. Eastern Europe In-Game Advertising Market
- 21.1. Eastern Europe In-Game Advertising Market Overview
- 21.2. Eastern Europe In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22. Russia In-Game Advertising Market
- 22.1. Russia In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23. North America In-Game Advertising Market
- 23.1. North America In-Game Advertising Market Overview
- 23.2. North America In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24. USA In-Game Advertising Market
- 24.1. USA In-Game Advertising Market Overview
- 24.2. USA In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25. Canada In-Game Advertising Market
- 25.1. Canada In-Game Advertising Market Overview
- 25.2. Canada In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26. South America In-Game Advertising Market
- 26.1. South America In-Game Advertising Market Overview
- 26.2. South America In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27. Brazil In-Game Advertising Market
- 27.1. Brazil In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28. Middle East In-Game Advertising Market
- 28.1. Middle East In-Game Advertising Market Overview
- 28.2. Middle East In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29. Africa In-Game Advertising Market
- 29.1. Africa In-Game Advertising Market Overview
- 29.2. Africa In-Game Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa In-Game Advertising Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa In-Game Advertising Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 30. In-Game Advertising Market Competitive Landscape And Company Profiles
- 30.1. In-Game Advertising Market Competitive Landscape
- 30.2. In-Game Advertising Market Company Profiles
- 30.2.1. Anzu Virtual Reality Ltd Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Electronic Arts Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. MediaSpike Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. ironSource Ltd Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Motive Interactive Inc Overview, Products and Services, Strategy and Financial Analysis
- 31. In-Game Advertising Market Other Major And Innovative Companies
- 31.1. Playwire LLC
- 31.2. WPP Plc.
- 31.3. Activision Blizzard Media Ltd
- 31.4. Blizzard Entertainment Inc
- 31.5. AdInMo Ltd
- 31.6. Flurry Inc.
- 31.7. Bidstack Ltd
- 31.8. HotPlay Co. Ltd
- 31.9. Giftgaming Ltd
- 31.10. Adscape International LLC
- 31.11. Admix Foods Private Limited
- 31.12. Adverty AB
- 31.13. Azerion Group N.V.
- 31.14. GameInfluencer
- 31.15. Gameloft S. A.
- 32. Global In-Game Advertising Market Competitive Benchmarking And Dashboard
- 33. Key Mergers And Acquisitions In The In-Game Advertising Market
- 34. Recent Developments In The In-Game Advertising Market
- 35. In-Game Advertising Market High Potential Countries, Segments and Strategies
- 35.1 In-Game Advertising Market In 2029 - Countries Offering Most New Opportunities
- 35.2 In-Game Advertising Market In 2029 - Segments Offering Most New Opportunities
- 35.3 In-Game Advertising Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
- 36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
Pricing
Currency Rates
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