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Global e-Commerce Index and Market Developments

Global e-Commerce Index and Market Developments

The global e-Commerce market is projected to be worth USD2.3trn in 2019, with double digit growth projected over the medium term to 2022. Asia continues to dominate in terms of e-Commerce sales value, worth a projected USD1.2trn, of which China accounts for more than 70%. MENA offers the strongest growth potential, with the region developing from a lower base and not yet experiencing the levels of e-Commerce saturation that are becoming apparent in North America and Western Europe. Frontier markets continue to lag, plagued by logistics challenges, low disposable incomes and lack of e-Commerce capabilities, but developments are underway and e-Commerce players are showing a desire to adapt to these challenges, initiating strategies on a country by country basis, rather than utilising the templates that worked in the North America or Europe.

This report covers 68 markets globally, organized by regions, allowing readers to examine the development outlook for e-Commerce and the ease with which e-Commerce players can set up operations in a certain country.

Analysis is centred upon our proprietary e-Commerce sales forecasts (2018-2022) and the Fitch Solutions e-Commerce Index which quantifiably assesses the opportunities and risks for e-commerce by country and region (measures include e-Commerce demand, consumer characteristics, political, economic and logistics risk and e-Commerce infrastructure). The report also includes our key themes to watch in 2019 and a Datapack including all Fitch Solutions’ proprietary e-commerce forecasts (2018-2022) and the Fitch Solutions e-Commerce Index.


Introduction
2019 E-Commerce Outlook Overview
Regional Analysis
Asia E-Commerce: The Outperformer, Growth Potential Unmistakable
North America-Western Europe E-Commerce: Developed Region Capped By Weaker Growth
Latin America E-Commerce: Brazil And Mexico Most Attractive In A Risky Yet Rewarding Region
Central & Eastern Europe E-Commerce: Weak Demographic Profiles A Major Risk For The Industry
Middle East-North Africa E-Commerce: Great Growth Potential, But Final Mile Challenges
Sub-Saharan Africa E-Commerce: Early Days, But Opportunities If Risks Are Navigated
E-Commerce Trends To Watch
E-Commerce Trends To Watch: Disruptive Technologies
E-Commerce Trends To Watch: Blockchain
E-Commerce Trends To Watch: M-Commerce
E-Commerce Trends To Watch: Voice-Based Platforms
Regulations And Tech Giants Drive China's Smart Speaker Market
E-Commerce To Benefit From Belt & Road Initiative
Low Risk Of E-Commerce Trajectory Being Derailed
Global Company Strategies
Alibaba Global Company Strategy
Amazon Global Company Strategy
JD.Com Global Company Strategy
Methodology
Global E-Commerce Index Methodology
Defining E-Commerce

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