Western Europe Ultrasound Market Outlook (2021-2031)

The ultrasound market in Western Europe is projected to grow significantly, reaching an estimated US$ 1,557.4 million by 2031, up from US$ 1,212.1 million in 2024. This growth represents a compound annual growth rate (CAGR) of 3.6% from 2025 to 2031.

Executive Summary and Market Analysis

The Western European ultrasound market is recognized for its advanced and established healthcare systems, particularly in major economies such as Germany, the UK, France, and Italy. These countries are characterized by a strong emphasis on high-quality healthcare and ongoing investments in state-of-the-art medical technologies. Germany stands out as the leader in this region, driving both innovation and market demand. The stability and growth of the market are largely attributed to a significant aging population, which results in a higher prevalence of chronic and age-related diseases, thereby increasing the demand for diagnostic imaging services.

Healthcare providers in Western Europe show a strong preference for high-performance ultrasound systems that deliver exceptional image quality, incorporate the latest features, and seamlessly integrate with existing digital hospital networks.

Market Segmentation Analysis

The ultrasound market can be segmented based on product type, portability, application, and end user.

By Product Type: The market is divided into diagnostic ultrasound systems and therapeutic ultrasound systems. In 2024, the diagnostic ultrasound systems segment was the dominant force in the market.
By Portability: The segmentation includes portable/trolley-based devices and handheld devices, with portable/trolley-based devices leading the market in 2024.
By Application: The ultrasound market is categorized into general imaging, cardiology, oncology, gynecology, orthopedics, urology, gastroenterology, and others. The general imaging segment was the largest in 2024.
By End User: This segment includes hospitals, specialty clinics, diagnostic imaging centers, ambulatory surgical centers, and others, with hospitals holding the largest market share in 2024.

Market Outlook

Several key trends are influencing the Western European healthcare landscape, which in turn is shaping the ultrasound market. These include technological advancements, a growing emphasis on decentralized care, and demographic shifts. These factors are driving market growth and fostering innovation.

Healthcare institutions are increasingly moving diagnostics from centralized imaging departments to locations closer to patients. This transition enhances the role of point-of-care ultrasound and handheld systems in various settings, such as emergency rooms, outpatient facilities, and community health centers. The use of these devices is crucial for reducing waiting times and expediting clinical decisions, especially as healthcare services face rising demand.

Another notable trend is the increasing integration of software features into ultrasound systems. Artificial intelligence (AI) tools are beginning to assist with measurements and image interpretation, which helps clinicians work more efficiently and supports less experienced users. Given the technician shortages in some countries and budgetary pressures, these technological advancements are expected to play a more significant role in everyday clinical practices.

Country Insights

The Western European ultrasound market is further segmented by country, including Belgium, the Netherlands, Luxembourg, Germany, France, Italy, Spain, Switzerland, Sweden, Austria, the United Kingdom, Denmark, Portugal, Norway, and Finland. Germany is the largest market for ultrasound devices in the region as of 2024.

Germany's strong healthcare system, high demand for diagnostic services, and commitment to continuous innovation position it as a leader in the ultrasound market. The country features a decentralized healthcare system that provides patients with broad access to various imaging services. Ultrasound technology is frequently utilized in fields such as cardiology, nephrology, and obstetrics.

German hospitals and clinics are quick to adopt new technologies, including AI-enhanced imaging and portable ultrasound systems, reflecting a trend towards more accurate diagnostics and improved workflow efficiency. The aging population and increasing incidence of chronic illnesses further drive the need for regular imaging services. Additionally, government initiatives promote digital health solutions, facilitating the broader adoption of ultrasound technology. Germany is also home to numerous medical device companies and research institutions that are pivotal in developing and testing new ultrasound applications. With its robust foundation and forward-thinking approach, Germany is setting the standard for ultrasound adoption across Western Europe.

Company Profiles

Key players in the Western Europe ultrasound market include GE HealthCare, Siemens Healthineers AG, FUJIFILM Holdings Corporation, Canon Inc., Koninklijke Philips N.V., Esaote SPA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., Hologic Inc., Trivitron Healthcare, and Samsung Healthcare. These companies employ strategies such as market expansion, product innovation, and mergers and acquisitions to maintain competitiveness and deliver innovative products to consumers. Show more