North America Ultrasound Market Outlook (2021-2031)

The North American ultrasound market is projected to grow significantly, reaching an estimated US$ 2,458.01 million by 2031, up from US$ 1,933.75 million in 2024. This growth represents a compound annual growth rate (CAGR) of 3.6% from 2025 to 2031.

Executive Summary and Market Analysis

North America stands out as one of the most developed and sophisticated regions in the global ultrasound market. The region benefits from a robust healthcare infrastructure, substantial medical expenditure, and a continuous drive for technological advancements. The United States and Canada are pivotal players in this market, with the U.S. leading due to its well-funded healthcare system that fosters a strong demand for advanced ultrasound technologies.

Several factors are propelling market growth in North America, including an increasing prevalence of chronic diseases, a growing aging population, and a rising preference for non-invasive diagnostic methods. The adoption of modern ultrasound systems featuring advanced capabilities such as 3D/4D imaging, elastography, and complex Doppler functionalities is becoming commonplace. Major medical device manufacturers are actively engaged in developing and marketing innovative solutions that enhance diagnostic precision and improve clinical efficiency.

Market Segmentation Analysis

The ultrasound market in North America can be segmented based on product type, portability, application, and end user.

1. Product Type: The market is divided into diagnostic ultrasound systems and therapeutic ultrasound systems. In 2024, the diagnostic ultrasound systems segment was the market leader.

2. Portability: This segment includes portable/trolley-based devices and handheld devices, with portable/trolley-based devices dominating the market in 2024.

3. Application: The ultrasound market is categorized into general imaging, cardiology, oncology, gynecology, orthopedics, urology, gastroenterology, and others. The general imaging segment was the largest in 2024.

4. End User: The market is segmented into hospitals, specialty clinics, diagnostic imaging centers, ambulatory surgical centers, and others, with hospitals holding the largest market share in 2024.

Market Outlook

The North American ultrasound market is poised for continued growth, driven by innovative applications and ongoing technological advancements. A notable trend is the increasing use of point-of-care and handheld ultrasound systems. These lightweight devices enable healthcare providers to conduct quick scans at the patient's bedside, whether in emergency departments, ambulances, or community clinics, thereby enhancing the accessibility and speed of care.

Artificial intelligence (AI) is also playing a transformative role in the ultrasound market. Modern ultrasound systems are equipped with AI-driven software that enhances image quality, automates measurements, and supports clinical decision-making, thereby improving physician confidence and reducing their workload. Beyond general imaging, ultrasound technology is expanding into specialized fields such as vascular care, musculoskeletal assessment, and pain management, further increasing its value in hospitals and outpatient facilities across the U.S. and Canada.

Country Insights

The North American ultrasound market can be further analyzed by country, focusing on the United States, Canada, and Mexico. The United States is the dominant player in this market, holding the largest share in 2024.

The U.S. leads the North American ultrasound market due to its highly advanced healthcare system, high per capita income, and a history of rapid adoption of new medical technologies. The country faces a significant burden of chronic diseases and has a large elderly population, which creates a consistent demand for diagnostic imaging services.

Strong reimbursement policies from both public and private insurance providers facilitate investments in advanced ultrasound systems by hospitals and clinics. The presence of leading medical device manufacturers and a strong research and development ecosystem further solidify the U.S.'s position as the market leader. The country is at the forefront of integrating AI-enhanced ultrasound and portable devices, ensuring its status as the central hub of the North American ultrasound market.

Company Profiles

Key players in the North American ultrasound market include GE HealthCare, Siemens Healthineers AG, FUJIFILM Holdings Corporation, Canon Inc., Koninklijke Philips N.V., Esaote SPA, Shenzhen Mindray Bio-Medical Electronics Co., Ltd., Hologic Inc., Trivitron Healthcare, and Samsung Healthcare. These companies employ strategies such as market expansion, product innovation, and mergers and acquisitions to maintain competitiveness and deliver cutting-edge products to consumers. Show more